"Industry Leaders On How Golf Might Take Advantage of Covid-Fueled Bump"

The National Golf Foundation reached to executives and a strong variety of leading figures in golf, with hopes of hearing how they view golf’s “opportunity” created by the pandemic.

While it’s mostly a lot of vapid corporatespeak (engage!) and light on specific ideas, I did enjoy this from Kemper Golf’s Steve Skinner.

These scream like the operational priorities to me, too:

-We must welcome juniors, families and new golfers with open arms. This includes creative ideas like free, 15-minute introductory lessons, junior rates and family tee times. We should also continue to create and renovate alternative courses (short course, par-3s and putting courses) and consider alternative types of formats (scrambles and team play, such as PGA Jr. League).

-We must consider seniors, who still represent the game’s most loyal players but fall into a higher risk category. Be sensitive to their needs and consider their behavior in operational protocols.

-Create an efficient food and beverage system for delivery and grab & go options. Expand to-go selections and consider app-based delivery services to guests on the course. Creating more outdoor dining spaces is also key to supporting a limited F&B system during this time.

Amnesty International Questions Saudi Arabia Hosting Women's Golf Events

The Guardian’s Ewan Murray reports that Amnesty International is wondering about the oddity of the women’s golf coming to Saudi Arabia.

Earlier this week the Ladies European Tour announced two November events in Saudi Arabia with $1.5m in prize money and called it a “landmark moment”.

From Murray’s story:

“With leading Saudi women’s rights activists currently languishing behind bars, there’s an unmistakable irony to the spectacle of Saudi Arabia throwing open its heavily-watered greens to the world’s leading women golfers like this,” Kate Allen, director of Amnesty International UK, told the Guardian.

“Under the Crown Prince, Saudi Arabia has embarked on a major sportswashing drive – attempting to use the glamour and prestige of big-money sporting events as a PR tool to distract from its abysmal human rights record.”

Golf Channel Enjoys Its Best September Ever As NBC Winds Down Its Orlando Operation

From Golf Channel PR

Yes, it’s a pandemic where the U.S. Open moved to September and, out of no where, NBC/Golf Channel reclaimed the rights earlier this year.

Still, it’s quite bizarre to read about the channel enjoying its best September and strong showing among sports channels as Comcast/NBCUniversal eliminates most Golf Channel jobs and moves a very limited operation to Connecticut.

From NBC Sports PR:

• GOLF Channel’s Total Day viewership in the quarter (118,000) ranked #1 among all single-sport networks, posting a 33% increase from the same time period in 2019.

• Among viewers in the Adult 25-54 demographic, GOLF Channel’s third quarter marked its most watched quarter in Total Day viewership in two years (Q3 in 2018, which featured The Open, Tiger Woods’ win at the TOUR Championship and the Ryder Cup), and delivered a 40% increase from last year’s third quarter.

Wow, cable’s still got it!

• The conclusion of the PGA TOUR Playoffs combined with the return of the U.S. Open to NBC Sports Group led to GOLF Channel’s second most-watched September ever (124,000). GOLF Channel also delivered its most-watched August (113,000) since 2017.

Cable still has it since I last interrupted!

• Early round coverage of the 2019-2020 PGA TOUR season after the restart on GOLF Channel was the most-watched for these events vs. the same/comparable 12 events since the start of the FedExCup format in 2007.

No doubt some VP in PVB parlayed this into a bonus, citing the format tweaks.

But hey, great to see golf on cable still works. Someone tell the brass.

What Can Golf Take From NASCAR's Schedule Shakeup?

This AP story looks at the huge change in NASCAR’s 2021 move away from a schedule dominated by “cookie-cutter oval tracks” to a mixture. This includes six road course races and one dirt track race.

While professional golf sees a pretty solid variety of courses, a case could be made that the schedule’s almost complete reliance on 72 holes of stroke play is the NASCAR equivalent of cookie-cutter ovals.

From the story:

It is a true shakeup after a lack of imagination created the most predictable schedule in sports, one that favored new speedways — 1.5-mile ovals that not only all looked the same, but raced the same, too. Not since Indianapolis Motor Speedway was added in 1994 had a Cup race been awarded to a track that was not part of an ownership group for an active speedway.

NASCAR set aside all the old ways of doing business.

“We said back in 2019 ... 2021, you were going to see some really bold changes from NASCAR,” said Steve O’Donnell, NASCAR’s executive vice president. “We believe we’ve delivered on that. We are excited for our fans, it’s an historic schedule, the most changes since 1969.”

With obvious support of its TV partners at FOX and NBC, conservative NASCAR is shaking things up despite having stabilized ratings. It may simply be a result of upstart interests hoping to start new circuits emphasizing driving skill over technology. But even the most unimaginative executive on the planet has to know a weekly sameness does not make for great TV.

While the European Tour has been more experimental with formats in better times, the PGA Tour has struggled to find different formats that work or that simply rekindle a long-missed event (the male-female JC Penney mixed team, for instance).

In the face of a possible competitor(s) equivalent to those NASCAR is facing—the Premier Golf League’s 54-hole, shotgun start, team component—it would seem like there is no better time for golf tours to read the room and at the very least, watch NASCAR’s moves closely. Four rounds of Thursday to Sunday stroke play works for the big events, but so many others should be considering something less cookie-cutter.

Lawrie Calling It A Playing Career: "I'm kind of almost pleased that I'm 51 and not 22 the way it's going."

Scotland’s Paul Lawrie is calling it a playing career at this week’s Aberdeen Standard Investment’s Scottish Open but plans to continue what has already been one of the more impressive off-course careers. From his Aberdeen golf center, his foundation, this summer’s Tartan Pro Tour and managing five players, the 51-year-old former Open Champion has already carved out multiple off-course roles.

From a BBC story at Renaissance Club, host of this week’s rescheduled Scottish Open:

"To have played 620 events is not a bad innings considering I turned pro [in 1986] with a five handicap and didn't think I'd play any," he added. "I haven't been a great player, but I've been decent and that's all you can ask for.

"I'm kind of almost pleased that I'm 51 and not 22 the way it's going. Technology has been unbelievable. My body is in bits and I'm still hitting it the same distance as I did when I was 22."

Oh he’s so modest. Those hours in the gym have done it! Come on, you know it Paul.

This short but enjoyable Sky video interview with Lawrie adds a bit more context to his retirement announcement.

European Golf Course Architects Overwhelmingly Support Action On Distance

For those new to the distance debate or only mildly interested in this neverending saga, the role of course design drives the views of most. And yet, golf architects who could profit by rapid increases we’ve seen in the last two decades, should be loving the added work and calls to deal with safety issues.

But dealing with distance in almost every decision they have to make has 95% of European Institute of Golf Course Architects voting for some form of “rollback” in the name of safety and sanity.

The July survey questions and results can be viewed here, with a link to the PDF in the righthand column. From their president summing up the results:

“We surveyed the EIGCA membership for their thoughts on a range of factors relating to increased hitting distances, forged through their experience of designing golf courses around the world. The most eye-catching result is that 95% of respondents agreed that action needs to be taken to reduce hitting distances,” says Christoph Städler, President of the European Institute of Golf Course Architects.

“The vast majority of respondents (75%) believed that increasing ball flight length and advances in equipment technology are diminishing the skill of the game which is leading to a simplification of golf course strategy. 88% of respondents considered a reduction in driving distance of between 10% and 15% would be appropriate.”

The results have been sent off to the R&A and USGA who have suspended discussions until 2021 due to the pandemic.

A few noteworthy results regarding safety, an issue often ignored or even mocked.

•90% have encountered existing courses with increased safety issues due to the increase in hitting distance

•73% have increased safety margins due to the increase in hitting distance

And regarding design issues:

•20% have almost always been tasked by clients to lengthen a course, another 37% have frequently been briefed to do so, and 32% occasionally (89% of respondents meaning this is a common requirement asked of architects)

•93% have re-designed a course, or part of a course, due to the increase in hitting distance (15% almost always, 37% frequently, 42% occasionally

Finally, besides the 95% who’d like to see some action take, they would mostly spare the amateur game:

•62% think that amateurs should be spared any regulatory effects to reduce hitting distance (21% amateurs be completely exempt + 41% that amateurs should largely be spared)

Video: A Deer Is Not Afraid To Offer A Green Read

This deer didn’t go all AJ Johnson and straddle the line for Katie Nolff, playing on an early fall day at Indian Springs in New York. But the deer was hungry and only slightly alarmed at the post-made putt celebration.

Secretly Snow White #wtfjusthappened #golf #nature #deerkisses ❤️ 🦌 @jaydudz_golf 📸

And I’m telling you what you probably know given she made Sportscenter with Scott Van Pelt, who also got extra footage

Never in my wildest dreams did I think I would ever make it on ESPN playing golf. ESPN! What in the world is happening 🤯 #ESPN @ESPN 🍌 @jaydudz_golf 📸

"Class Action Lawsuit Alleges NBC Illegally Profits from Golf Channel Viewer Data"

Plaintiff Justin Breault claims that NBCUniversal has been selling subscriber information to third parties is troubling given Golf Channel, Golfpass and Golf Now’s business.

The case was filed in a Massachusetts federal court and “accuses NBCUniversal’s Golf Channel of selling viewers’ personal information and viewing history without their permission.”

The information allegedly being rented or sold includes customers’ names and addresses, as well as “detailed transactional information” about the titles and subject matter of the media purchased by subscribers. 

Once the data is disclosed, the third-party recipients of the information can add other personal and demographic data for those customers, then re-sell the personal viewing information to other third-parties, the class action lawsuit says.

While not specified, presumably Breault was a Golfpass subscriber, or, before that, a Revolution Golf customer (a service purchased by Golf Channel and later folded).

Breault says he purchased a Golf Channel “subscription-based video good or service” within the past two years, and he was never notified, in writing or otherwise, that his personal or viewing information would be disclosed to third-parties.

However, Breault claims, NBCUniversal disclosed his personal information, “including, inter alia, Plaintiff’s name, postal address, telephone number, gender, age, income, whether he has children, and his homeowner status, as well as the title of the video service/product Plaintiff purchased” to marketing companies, data appenders and aggregators or other third-parties.

I’ve asked Golf Channel for comment and will amend this post to reflect any statement when received.

Back in June, a lawsuit was filed against Golf Channel, NBC and Rory McIlroy over the use of Golfpass, a trademarked service.

GolfClub’s GOLFPASS, which is a United States Golf Association official golf club that partners with local golf courses and allows customers to book tee times through a mobile application, alleges that the group of defendants misappropriated its business name when they launched their own version of Golfpass in February of 2019 in violation of the Lanham Act and monopolized the market for digital tee time booking in violation of the Sherman Act and Clayton Act. Court documents filed by GolfClub and its CEO, Christopher Silano, allege that McIlroy, who is described as a "Founding Partner" of Golfpass, and the defendants knowingly took the name GOLFPASS despite GolfClub first using it and establishing trademark rights.

Court papers further allege that as soon as Rory McIlroy and NBC launched their platform, consumers and potential partners immediately began confusing the two platforms to GolfClub’s detriment, and that Silano regularly started receiving a barrage of emails from customers complaining about the McIlroy/NBC service and app.

In news related to Golf Channel’s Orlando facility where most employees have been laid off and closure is coming this fall, Monivette Cordeiro reports for the Orlando Sentinel on channel employees suing Lockheed Martin over mismanagement of toxins that workers allege contaminated them. There are reports of multiple sclerosis, brain lesions, cancer and other diseases caused by the dumping of toxins into the ground water.

For decades, Lockheed Martin manufactured heavy weaponry at its facilities, generating “dangerous wastes,” including different types of metal sludge, oils and greases, metal cuttings and scraps, cyanide and spent acid solutions, the lawsuit said.

Instead of carefully managing the waste, attorneys alleged Lockheed Martin stored toxins in leaking storage tanks, collected and transported waste in leaking underground piping systems and dumped tons of toxic waste sludge inside trenches dug at the Orlando facility.

“Lockheed Martin’s stunning indifference to environmental protection and human health resulted in staggering levels of contamination at the Orlando [facility],” the lawsuit said.

Regulations from the U.S. Environmental Protection Agency limit certain chemical contaminants in drinking water to 5 parts per billion (ppb) with a goal of having zero. The lawsuit alleges two contaminants were detected in groundwater underneath the Lockheed Martin facility in concentrations as high as 386,000 ppb and 213,600 ppb.

Eleven Golf Channel employees who worked at the facility from 1994 to 2020 are named in the suit.

The Cradle By The (Incredible) Numbers

Pre-pandemic the explosion of interest and respect for the role of par-3 courses was incredible and there is little reason to think that’ll be changing. Designed properly, pitch and putts are fun for all, a great option for kids or older golfers no longer up for a full round and essential to the facilities that have done it right.

While not the first, Pinehurst’s The Cradle was arguably the most ambitious given the prime real estate devoted to the Hanse Design creation. The numbers are in after three years and they are staggering.

Check out this post for all of them, but from a pure news and business perspective the primary number is the rounds played total: over 115,000 rounds in three years means over 100 players a day, depending on whether replays are counted. That’s with a $50 green fee—kids under 17 are free with a paying adult—and many other golf options in the region. Incredibly eye-opening, one would hope, particularly given how little acreage and cost such a course requires compared to a full course.

Sneak Preview, Early Photos Emerge Of The Likely 2041 Ryder Cup Venue

I get that they’re excited down in greater Frisco about the forthcoming PGA of America golf complex, but I’m not sure we needed an early look at the 2041 Ryder Cup possibilities given that we’d like to just get 2020’s Ryder Cup under our belt in…2021.

Anyway, Gil Hanse’s design at the PGA complex in Frisco is starting to look like a golf course, and while I wouldn’t let anyone see it looking like this, Art Stricklin gives a Golf.com update on a course slated to host 20 professional and amateur events over the next two decades.

Never before has a U.S. course had more than 20 professional and amateur golf events — including two PGA Championships (the first in 2027) and two Senior PGA Championships (the first in 2023) — destined for its fairways while it’s still under construction. All course work will be done later this fall, giving the site a year and a half to grow in and mature.

The property also will feature a second course, the West Course, designed by Beau Welling; a practice area and a 10-hole short course; an Omni resort; and PGA headquarters buildings.

One event presumed to be headed to PGA Frisco but which has not yet been officially announced is the most anticipated: a future Ryder Cup. It would represent the first-ever Ryder Cup in North Texas and only the second in the Lone Star State. The next available date is 2041, but that hasn’t stopped the planning or dreaming.

Yes 2041, when Rory McIlroy will be too old and out of touch to Captain a second time and Larry Nelson will still be wondering why he was passed over.

Again, let’s just get 2020’s under our belt and talk later but in the meantime, at least see how the Hanse team is turning a cow pasture into something.

Rory On Distance: "It went on too long and too far to bring the game to where it was in the mid-90s.”

In his weekly notes column, AP’s Doug Ferguson features this quote from Rory McIlroy without attribution to the context or location:

“I think we're too far down the road to do anything drastic. It went on too long and too far to bring the game to where it was in the mid-90s.” — Rory McIlroy on what golf should do about distance.

It’s an odd one since (A) no one I’m aware of has mentioned going back to mid-90s distances, (B) it’s a contradiction of his wildly inconsistent array of past comments that have covered the gamut from pro-rollback to you-can’t-stop-the-athletes (here, here, and here for starters), (C) it’s oddly short-sighted for a player of McIlroy’s depth and past statements to say the problem is so far gone that inaction is the remedy.

Anyway, anyone know where this was said and what the context was?

"The Sports Industry’s Gen Z Problem" And Golf

Move over M’s!

The Z’s are here and if the last decade’s millennial pandering is any indication, Generation Z is the sports industry’s new focus.

At least, given the numbers presented by The Morning Consult’s Alex Silverman showing less Gen Z enthusiasm for sports than millennials.

Simply put, those born from 1996 and on do not appear to be serious sports viewing fans.

Gen Z’s relative disinterest in sports is reflected in its viewing habits: While 42 percent of all adults, and 50 percent of millennials, said they watch live sports at least once a week, only 1 in 4 individuals ages 13-23 said the same. In addition, Gen Zers were twice as likely as millennials to say they “never” watch live sports.

They are, apparently, degenerate gamblers in the making…

Zach Leonsis, senior vice president of strategic initiatives at franchise ownership group and media company Monumental Sports & Entertainment, said the keys to growing live viewership among young fans are accessibility and opportunities for engagement.

“Sports properties need to make sure that their games are digestible and available via streaming products,” Leonsis said. “They need to make their games engaging by fostering gamification, daily fantasy, free-to-play games and, ultimately, sports betting.”

Golf did not fare too well in the findings, failing to make the chart above showing avid or casual numbers, landing in the 17% or below group that includes MLS, F1 and the Premier League but below UFC, NASCAR and the WNBA.

The polling was conducted a month ago, thereby not accounting for this summer’s pandemic-related spike in recreational interest. Either way, expect golf organizations to lose their minds over this data and make the millennial pandering pale by comparison.

As for “engagement” of teenagers via gambling, I wonder if that’s data-based or just wishful thinking for an industry looking to expand revenue streams.

"Inside Bryson DeChambeau’s meticulous process to tame Winged Foot’s rough"

I’ll leave it up your judgement to decide how you feel about Bryson DeChambeau’s process to outsmart the Winged Foot rough, as outlined by Jonathan Wall at Golf.com. But you have to admire the dedication of both DeChambeau to give himself added confidence, and of the Bridgestone R&D to spend the last Friday night before Labor Day on a Zoom call talking shot pattern standard deviations.

Nice work by Wall and the folks at Bridgestone to piece together this U.S. Open aftermath piece on DeChambeau’s quest to prepare for the high rough and how his 8, 9 and PW would react.

With one of the fastest club-head speeds on Tour, DeChambeau figured he could generate sufficient spin, and a playable ball flight, from the rough to score around the course — even if he wasn’t finding the fairway with a nuked drive.

“If he normally generates 10,000 RPMs with a pitching wedge from a clean lie and knows a flier will knock the spin down to 7,000 RPMs, he’s able to calculate how much longer he’ll hit it in that situation. A lot of players are just guessing when they get a flier. The testing we conducted was all about helping him build those numbers for the clubs he figured he’d use often on approach shots — 8-iron, 9-iron, pitching wedge.

Again, tip your cap to him. But is this where we begin asking if things are maybe not headed in the right direction?

First Review And Aerial Tour Of Jura's Stunning Ardfin Links

The Scotsman’s Moira Kerr had the backstory on the Australian millionaire Greg Coffey buying the Ardfin Estate ten years ago on the remote Hebridean Island famous as George Orwell’s happy place to write 1984.

And now the £50m renovating later, the Jura House and farm buildings is an upscale “accommodation” with another £20m spent on Bob Harrison’s 18-hole golf course that opened to just a few people in 2015.

The UK Golf Guy’s full review can be read here, but a snippet:

However, in early 2020 it was announced that the course would be open to visitors – but only for those willing to pay stay on the property. I cover the logistics, accommodation and overall package in the Tour Tips section below.

But if you strip away the myths, strip away the cost and strip away the exclusivity, what is the course itself actually like?

Oh why give a more, check out the link and here’s the hole-by-hole flyover.

Not April Fools: This November 3rd (Eleven) Pine Valley Residents Voting On Ballot Initiative

Jim Walsh in the Cherry Hill Courier-Post paints quite the bizarre picture of a ballot initiative facing the eleven constituents of the borough of Pine Valley. Yes, that Pine Valley.

The club’s George Crump and H.S. Colt course is typically ranked first in most rankings of top American courses despite losing some aesthetic and architectural edge in recent years. The “borough” of Pine Valley now appears to be adhering to Governor Phil Murphy’s push for shared services between boroughs with lower property taxes as the end goal.

So this November 3rd, you Pine Valley borougherers—all eleven of the thirteen registered to vote—you must decide whether to form a citizens’ commission to decide shared services in the region!

“This is a preliminary step, but an important one that the borough believes is prudent to consider,” Pine Valley Mayor Mike Kennedy said in a statement provided to the Courier-Post.

The ballot question – to be decided by the borough’s 11 registered voters — is “consistent with these goals,” Kennedy said.

The Camden County borough, which was incorporated in 1929, keeps a low profile in a forested area behind a rail line along East Atlantic Avenue.

There’s an understatement. I wonder if there are lawn signs with the lucky few Pine Valley residents announcing their position?

Anyway, Walsh paints a picture of Pine Valley from just outside the gates and tries to describe the exclusive club—errr, borough—that might like some help from neighboring areas despite its all-male membership, claims that the borough has “no say” in the club operation and the famous once-a-year open door policy.

One cabin-like building serves as the borough hall. The six-officer police department, which has reported no major crimes for the past two years, occupies a smaller structure next door.

That opportunity comes on the final day of the Crump Cup, a four-day competition for “mid-amateur” and senior golfers. The event is named for George Crump, a Philadelphia hotelier who began designing the course in 1913.

Mid-amateur senior golfers. That had to sting. Here’s a weird one:

This year’s competition, initially scheduled for Sept. 24-27, was canceled due to the COVID-19 pandemic.

But the one-day opening drew almost 800 spectators in 2018, including four who were “evicted for tossing things onto the course,” according to minutes of a borough commission meeting from that time.

Tossing things? A divot back to a golfer? A green reading book? A pine cone? Details!

Anyway, it’s all bizarre and I recommend reading it from Walsh.