Thanks to reader Ken for this release on Callaway reaching out to an older demographic that clearly has too much disposable income.
Callaway Golf Eyewear, a licensee of Callaway Golf (NYSE: ELY), is pleased to announce the introduction of the Callaway Golf Eyewear Scorecard Readers. This patented collection of rimless reading glasses feature unique spring-hinged, stainless steel temples, black frames, and fold easily into either a fliptop case or standard clamshell case.
Today baby boomers are realizing that their vision isn't the same as it was when they were younger. As a result, the need for reading glasses is on a steady increase. There are more than 76 million baby boomers--those born between the years of 1946 and 1964. In addition to baby boomers, people getting LASIK Surgery to correct their farsighted vision - Myopia - still need to wear reading glasses for their nearsighted vision - Presbyopia, all resulting in a need for a more fashionable high-end reading glass. "People don't want to buy the drug store reading glasses that their grand parents wear". "They are looking for something more hip, more fashionable," said Marcel Schiro, VP Sales and Marketing of Callaway Golf Eyewear. No more carrying that big bulky pair of reading glasses for the past 18 holes writing in your score on your scorecard. The patented, Callaway Golf Eyewear Scorecard Reader, folds conveniently into a case—smaller than your average cell phone.