"Elite players need to be selfish if they want to prosper."

Lawrence Donegan in The Guardian writing about Tiger's design career:

An announcement is expected shortly, although it is safe to assume the financial details will remain secret. Woods enjoys his privacy, leaving others to speculate. And in this instance there has been no shortage of speculation, with figures ranging from $10-35m being bandied around. One leading course architect said yesterday that he had been told the world No1 last year turned down an offer of $20m (£10.5m) to design a course in the US. If this is the case, it has to be assumed that Woods' decision to embark on his new career has been prompted by an offer in excess of that - a sum not even a man with his bank balance could refuse.

"Whatever Tiger is asking for, I hope he gets it because his fees will make mine look reasonable," laughs Tom Doak, an American architect. "Twenty million would be worth it if there was just one Tiger Woods golf course. The fee can just be written off as marketing budget for the next 50 years because the developer will have something that is unique."
And... 
The assumption that a great player will automatically be a great course designer is misplaced, argues Greg Turner, a former European tour player who has embarked on a design career since retiring from top-class golf.

"Just because you've played thousands of courses around the world doesn't necessarily mean you know what makes a good one for the average player," Turner says. "When you play a course as a professional you are looking at it from a single-minded viewpoint - how does this fit with my game? Elite players need to be selfish if they want to prosper. They don't have time to take in aspects of a golf course that might affect other people."