The latest Golf Digest entry into the blogosphere may be the most bizarre yet, as E. Michael Johnson and Mike Stachura engage in back and forth exchanges under the names "Bomb" and "Gouge" that not only prove difficult to read (anyone heard of an enter key?) but mostly seems to engage in the same old attempts to smooch up to equipment manufacturers.
Why not a straightforward blog on the latest equipment, rumors about clubs in development or buzz on what elite players are using?
Instead, the blog has started off as another chance to tell us that grown men must be allowed to continue to shop free of interference from the big, bad regulators.
But at least the writers in question are trying a different approach, and trying to keep it light and even self-deprecating. Which is more than you can say for...