Wait, I meant GOLF CHANNEL, not TGC or even GC. My apologies to the brand.
Anyway, Steve Elling shares a few eye opening numbers in looking at The Golf...dammit, there I go again...in looking at GOLF CHANNEL's...wait, is the apostrophe s in caps too? Ah whatever. Here's what he wrote.
The undisputed heavyweight king of cable sports, ESPN is carried in 92 million homes while the Golf Channel logs in at 75 million. However, those numbers don't represent much other than unfulfilled potential if nobody is watching.
According to Nielsen Media Research, the average number of people who watched the Golf Channel at any moment in a 24-hour broadcast day during the 2006 fall season was a minuscule 44,000 people -- the approximate population of Titusville -- or 1.1 million fewer people below ESPN's average in the same time frame.
Actually, more stunning was this chart buried at the end of his piece...
Network Sport Avg. viewers
ESPN Multiple 1,153,000
ESPN2 Multiple 324,000
NFL Network Pro football 119,000
Speed Channel Auto racing 117,000
Versus Pro hockey 75,000
ESPN Classic Sports history 66,000
ESPN News Sports news 62,000
Golf Channel Golf coverage 44,000
That's right, more people are watching ESPN News and ESPN Classic and bloody hockey on the network formerly known as Outdoor Life.
This also was a surprise....
Industry observers anticipated sweeping personnel changes when the contract was announced, but the staffing has mostly been handled in-house. McGuire estimated that the company only added a half-dozen employees to its overall payroll, bringing the total to around 385, but some of the names were crucial additions. Leading the way was the addition of six-time major champion Nick Faldo, who after two well received years at ESPN/ABC, will serve as lead analyst.
Only six new staffers?