To call this the tackiest thing the PGA Tour has ever done would not be a stretch...
AT&T TO BE NAMING RIGHTS SPONSOR OF TPC SAN ANTONIO GOLF COURSES
AT&T Oaks and AT&T Canyons Courses to Open with JW Marriott Resort in 2010
SAN ANTONIO, Feb. 4, 2008 — The PGA TOUR and AT&T Inc. (NYSE:T) today announced that AT&T will be the naming rights sponsor of the two new TPC golf courses, which are located at the JW Marriott San Antonio Hill Country Resort and Spa.
The long-term sponsorship agreement will incorporate AT&T into the names of the courses at TPC San Antonio. The courses will be known as the AT&T Oaks Course (designed by Greg Norman, with player consultant Sergio Garcia) and the AT&T Canyons Course (designed by Pete Dye, with player consultant Bruce Lietzke). The golf courses and the adjacent 1,002-room JW Marriott San Antonio Hill Country Resort and Spa are schedule to open in early 2010.
Let the quote pile-on begin...
“AT&T is pleased to associate our brand with these courses,” said Cathy Coughlin, AT&T Senior Executive Vice President and Global Marketing officer. “We also look forward to working with the PGA TOUR, TPC San Antonio and JW Marriott to assure that the golfers and resort guests enjoy access to the latest AT&T broadband, voice and video services.”
Yep, that's why you go to play a golf course. Good broadband connection.
The adjacent residential development, Cibolo Canyons, already is an AT&T Connected Community. Details of specific applications to be made available at the resort and golf facility will be available closer to opening.
Just as soon as we figure out what that means.
“AT&T, a long-standing partner of the PGA TOUR, has been a tremendous supporter of this exciting project and has played an important role in bringing the TOUR and TPC brand into the fold,” said David Pillsbury, President of PGA TOUR Golf Course Properties, which oversees the TOUR’s network of 25 TPCs. “Through its brand and technology, AT&T will very much be at the forefront of creating a unique, world-class golf experience at TPC San Antonio. We’re very excited to work with AT&T at TPC San Antonio.”
Nice, could have been a bit more succinct and dropped at least on platform, so we'll give you a 7 David.
"AT&T played an integral role in making the TPC development at Cibolo Canyons possible," said Bexar County Judge Nelson Wolff. "We are grateful to be home to one of the world's most environmentally friendly golf course development projects, and we congratulate AT&T and the PGA TOUR on the naming rights announcement."
Wait, there's another...
"We are excited that AT&T and the PGATOUR created this sponsorship and we are pleased to have AT&T as a partner in this quality development," added Jim Miller, President of Miller Global Properties. Miller Global is the developer of the JW Marriott San Antonio Hill Country Resort and Spa, which will be owned by Miller Global in partnership with Principal Real Estate Partners.
TPC San Antonio will feature 36 holes of golf on 2,800 acres of contrasting topography. Norman’s AT&T Oaks Course will feature rolling terrain and majestic native oak trees. Dye’s AT&T Canyons Course will showcase dramatic elevation changes with beautiful views of the surrounding AT&T Texas Hill Country.
Just slipped that last one in to see if you were still reading.