Courtesy of our faithful readers in
Fairhaven Greater New Bedford:
TITLEIST GOLF BALL OPERATIONS TO BE FEATURED IN SEASON PREMIERE OF NEW SERIES ON THE NATIONAL GEOGRAPHIC CHANNEL
Who Knew? With Marshall Brain Debuts March 13
Fairhaven, MA (March 6, 2008) ? Viewers of a new National Geographic Channel series, "Who Knew? With Marshall Brain," will journey into the world of product design, manufacturing and testing in a weekly one-hour series beginning Thursday, March 13, 2008, at 9 p.m. EST.
The season premiere will include a visit to the Greater New Bedford, Massachusetts facilities of Titleist, the world's leading manufacturer of golf balls, where host Marshall Brain explores the research, development and manufacturing operations of Titleist golf balls.
Quick, factory workers: take down those Spalding-patented ball specs! The television crews are coming! The television crews are coming!
From the mixing of a combination of ingredients that eventually form the cores of a golf ball, to the stamping of the legendary Titleist script on the covers, each of the unique processes that go into making the #1 ball in golf are featured in the segment videotaped at Titleist's Ball Plant II.
But we don't get to sit in on a marketing meeting where we hear PR gurus brainstorming "creative," figuring out how to get Vijay to say as little as possible in a 30-second spot? Boo...
Following his visit to Ball Plant II, Brain [SP.] then visits Acushnet Company's Manchester Lane Test Facility where, with the help of Titleist engineers, he examines the aerodynamics of the golf ball and explains why it flies theway it does. The fast-paced 15-minute segment is one of three separate features in the one hour program.
Naturally, this is a show The Golf Channel should have done, oh, ten years ago. Even a technophobic crank like me is fascinated by how things are made. But that might deprive us of Road Trip: Myrtle Beach...sorry I brought it up.