Nope, not the Brand Lady speaking, but it is a story on the LPGA event in Virginia and it's future. The Commish is quoted, but it's Tim Schoen, Anheuser-Busch's Vice President for Sports and Entertainment Marketing who drops the beautiful MBAspeak.
But he pointed out that A-B's broad-based involvement with sports in the past three decades has helped the company grow from a 25-percent share of the domestic market in 1980 to almost a 50-percent share today. "So as the new owners come in and they ask us what fuels our brands," Schoen said, "sports is a big part of it. It's part of the DNA of the growth model. So, I don't see any drastic changes, because they want the brands to grow as well."