"None."

Reader Bob thought I was a bit lazy in not reading the Tim Finchem et. al transcript from Tuesday, so after scrolling past the mutual admiration society meeting between the Commish and players present, I did get a nice chuckle out of this give and take regarding the new charity slogan and the possibility that its unveiling might be timed with the recent PR hits golf has taken.

Q. Lastly, how much of this is a response to the publicity, I guess, around Northern Trust and everything that came out around that time of the year?

COMMISSIONER TIM FINCHEM: None.

Q. None at all?

COMMISSIONER TIM FINCHEM: No. I mean, the general question of conveying to people that might be misinformed about the economic impact or charitable impact is something we need to address, but that's -- if we're talking about the public sector, we're talking about a couple hundred people. So this is a broad-based outreach program nationally.

In the case you're talking about, there were two -- at least best I'm able to decipher, two members of Congress that got all the headlines, and all the other members of Congress, a lot of who not only know about what we do but are involved in some of the things we do or are supportive, in today's environment those voices don't always get heard. We may have a little bit of work to do there.

This comes on the heels of several years of thinking through how we can elevate what we're doing.