It’s well known that golf is in some version of gradual decline demographically during the past decade, with the round count generally down, fewer golfers claiming their avidity for the game, and retention of newcomers to the game an ongoing concern. Recent evidence suggests something of a rebound in the round count, but the private-club market is especially vulnerable, and with course closings dramatically outpacing course openings, there’s every reason for the industry to address issues of belt tightening and operational efficiency, along with recruitment of new players and retention of existing ones.
Giving holes names, as they have always done in Scotland, infuses them with life and meaning. They should be kept short if possible. Carnoustie has good names like Cup, Gulley, Hill, Brown, Brae, Long, Short, Dyke, Meadow, Island, and Home. Such names are quick and brief and lie comfortably in the memory. Names like these also induce a feeling of community and mutual support in your club.