ESPN.com's Bob Harig files a nice profile of Bob Parson's, founder of Parsons Extreme Golf, which has signed a dozen tour players. The piece also features a Michael Collins video interview with Parsons.
Parsons is selling very expensive club with sophisticated milling and metals, which adds a high-end approach to golf club manufacturing.
His claims about the tour player staff all coming to Parsons, however, doesn't seem entirely believable.
Ryan Moore was the first player to sign on with PXG early in 2015, and his clubs became a bit of curiosity on driving ranges throughout the PGA Tour.
But getting a group of players to join the company has given it a big push. In addition to Johnson, Horschel and Hahn, PXG also signed the likes of Chris Kirk and Charles Howell III. LPGA Tour players Cristie Kerr, Gerina Piller, Alison Lee, Beatriz Recari and Sadena Parks as well as Anna Rawson are also on the payroll. So is Champions Tour player Rocco Mediate.
"I was happy to see it,'' Parsons said. "It did increase our momentum. I did not go after any of them. Every one of them came to us. We eventually put a deal together with them. After the last one we signed, Mr. Kirk, we decided that 12 is enough. Thirteen ain't going to help us more.''