R.I.P.? The (New) Ben Hogan Equipment Company

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MyGolfSpy.com is reporting exclusively that the entire workforce at the Ft. Worth company has been laid off.

They conclude:

Sources tell MyGolfSpy that personnel reductions were discussed at a recent Board of Directors meeting, but nothing to this extent.

Other sources also tell MyGolfSpy that Hogan owes money to several media outlets and vendors, and has so for a while, which is always an indication of a struggling operation. Other sources report that Perry Ellis, the owner of the Hogan brand who licensed the name to the Ben Hogan Company, has had concerns over the current status of the golf equipment company.

Besides the obvious job losses, this is a huge downer for those who loved the idea of a restored brand and the irons that had been brought back in grand fashion.