In a letter to the editor, Acushnet CEO Wally Uihlein railed against the USGA claims of cost increases in golf due to distance advances. Be careful what you wish for Wally!
Dylan Dethier at Golf.com reports on the response to Brian Costa's story Saturday.
"Is there any evidence to support this canard…the trickle down cost argument?” Uihlein wrote. “Where is the evidence to support the argument that golf course operating costs nationwide are being escalated due to advances in equipment technology?"
Let's see, off the top of my head there are studies underway on multiple fronts, golf course operators who can point to increased insurance costs due to safety issues and the simple common sense wave realizing the absurdity of an expanding footprint.
"The only people that seem to be grappling with advances in technology and physical fitness are the short-sighted golf course developers and the supporting golf course architectural community who built too many golf courses where the notion of a 'championship golf course' was brought on line primarily to sell real estate," he wrote.
Easy there Wally, short-sighted developers sell golf balls too.
And his jab at Bridgestone did not note the irony of his letter's intent, which would be a similar commercial motive, no?
"Given Bridgestone’s very small worldwide market share and paltry presence in professional golf, it would seem logical they would have a commercial motive making the case for a reduced distance golf ball," Uihlein wrote.
BTW watched this the other night and really is a special film. Warning, bad language! Racially insensitive comments!
**Thanks to reader JB for Brian Costa's follow up on Uihlein's reply, which ran under a headline titled, "Titleist CEO Blasts Push for Reduced-Distance Golf Ball" and subheadline, "Wally Uihlein issues forceful rebuttal against USGA plan to explore creating different sets of ball regulations for different players."