Sky Sports lost the PGA Championship on short notice and appears headed toward also losing the Masters, and as James Corrigan explains in this Telegraph exclusive, BT is now in talks to carry the Masters.
Not only is it an issue for Sky, but as Corrigan explains, could have ramifications for the European Tour and USGA.
BT sees this as the ideal avenue to enter golf, but there are nervous faces not only at Sky but also the European Tour.
Without Sky’s backing the Tour would not operate its present guise, if at all, and the last thing the powers that be at Wentworth HQ would want is for Murdoch Towers to become disillusioned with the sport and walk away.
Yet any sense of ingratitude on Sky’s behalf would be totally understandable, especially with rumours circulating that the USGA, which runs the US Open, is ready to look elsewhere in the quest for bigger viewing figures when its deal runs out in 2018.