When Will We Have Brand Team Play?

Alan Shipnuck has an extra fun Golf.com mailbag this week and is asked a fair question asked before in other suggested tweaks to PGA Tour event formats, this time from @AlexDunlopGolf: "When are the golf brands going to do a team event? Titleist vs TaylorMade vs Ping vs PXG Callaway vs Cobra…" 

Shipnuck responds:

This is so craven it’s genius. The companies would surely flood the event with hype and build in huge bonuses for the players. I mean, the Tavistock Cup was a pretty fun event and those teams are based on an absurd idea: real estate subdivisions! Tour players have a deep and personal relationship with their equipment and the technicians who help them maximize their games — to say nothing of the huge checks that pay for their Porsches — so this event would definitely have some juice.

I do wonder if the event would, though well intentioned as a way to raise awareness of the companies, become impossible for media to cover due to brands griping over the tiniest of coverage imbalances?