There are plenty of Instagram accounts turning into something their creators could not have imagined, so it's fun to see a few in golf joining the fray by making businesses out of good taste and fresh ideas. Even more fascinating: seeing the brands who are saddling up to them for products.
Golfweek's Brentley Romine with Malbon Golf's success story, which jumped to another level beyond pop-up shop and place where the cool kids go after they launched a stellar-looking new line with Puma last week.
Last year the vision gained strength when Malbon Golf opened a pop-up shop on 800 N. Fairfax Ave. in the West Hollywood area of Los Angeles. Since its opening, the shop, which features a boutique store accompanied by a putting green and golf simulator, has welcomed guests ranging from Michelle Wie and Smylie Kaufman to Travis Scott and Justin Bieber.
Several collaborations have added to the snowball effect, as Malbon has teamed up with several companies, including Puma, Nike, Ecco and Jones Bag, to produce merchandise and apparel featuring the trendy Malbon logo – a golf ball wearing a hat; simple but stylish.
An Instagram account originally started as a way for Malbon to not annoy his non-golf-loving followers of his personal account has more than 37,000 followers.