Still, Sunday's 3.2 rating was significantly higher than the 2.1 for the final round of the first playoff tournament, The Barclays, in which Mickelson was in contention with Woods sitting out.
For the final 30 minutes, the BMW did a 5.0 national rating, a decent number considering the competition.
Locally, the Bears obviously ruled, doing a 26.9 rating on WFLD-Ch. 32; one local ratings point is worth 34,550 households. But at the same time, golf ranked second in the market from 3-5 p.m. with a 4.2 rating. The tournament actually picked up viewers down stretch, peaking at a 6.9 rating in the final 15 minutes.
Giving holes names, as they have always done in Scotland, infuses them with life and meaning. They should be kept short if possible. Carnoustie has good names like Cup, Gulley, Hill, Brown, Brae, Long, Short, Dyke, Meadow, Island, and Home. Such names are quick and brief and lie comfortably in the memory. Names like these also induce a feeling of community and mutual support in your club.