Still, Sunday's 3.2 rating was significantly higher than the 2.1 for the final round of the first playoff tournament, The Barclays, in which Mickelson was in contention with Woods sitting out.
For the final 30 minutes, the BMW did a 5.0 national rating, a decent number considering the competition.
Locally, the Bears obviously ruled, doing a 26.9 rating on WFLD-Ch. 32; one local ratings point is worth 34,550 households. But at the same time, golf ranked second in the market from 3-5 p.m. with a 4.2 rating. The tournament actually picked up viewers down stretch, peaking at a 6.9 rating in the final 15 minutes.
Playing in the British Open is like reading American history at Independence Hall or studying opera at La Scala. It’s golf at its most simple, its most pure, its most magnificent. JACK WHITAKER