"The FedEx Cup, specifically how a player wins it, how a player not only survives but thrives on it."

Now it's Ric Clarson's turn to wow us with multiple platform references. From the PGA Tour Communciations Summit: 

RIC CLARSON:  We wanted to spend a little bit of time telling you about the FedEx Cup, specifically how a player wins it, how a player not only survives but thrives on it.

Now, there are several of you in the audience I'm sure who have seen this presentation before, and the only thing I'm going to tell you is you probably didn't know all the words to Margaritaville the first time you heard it, and we would like you to know how the FedEx Cup is going to work because that is our new platform.

What a metaphor! Uh the difference between Margaritaville and the FedEx Cup? One conjures up images of the good life, the other induces naps.

I do think it's important to hear about this as a platform, and each of the stakeholders that are in the audience this morning, when we go through this, think about it as it pertains to your constituency and how that connects.

I read this article in the Wall Street Journal about how profits launch from platforms. 

Oh yeah this is fun:

It said, "A couple years ago, in the days before YouTube™, a short video website spread like wildfire on the internet.  It showed the fourth richest man on the planet, Steve Ballmer, the CEO of Microsoft, doing a crazy jig on stage at a conference screaming 'developers, developers, developers.'  Truer words have never spoken  or repeated.  Without developers, Microsoft would not possess its desktop monopoly or billions of dollars in profits."

It goes on to say, "Those developers are the little platoons of software programmers and product inventors who turn operating systems like Microsoft Windows, internet browsers, game devices and much else, into something more than themselves, into platforms upon which a whole economic ecosystem rests."

So all of us in this room, we're actually part of an ecosystem, and we have developed a new schedule, a new season, something called the FedEx Cup competition, and if we all execute against it, this will be a platform for all of you in the room, players included, that is going to take us into a new era in golf.

This is YOUR platform. YOUR ecosystem. Embrace it. Sell it. Hump the living daylights out of it whether you think its worth it or not.

When you think about some of the progress that other sports have made and how they've done it, you realize quickly that the PGA TOUR and golf as an industry could not, cannot and will not hold still.  We must be able to compete with a new product.

But if the game is healthy... 

So a new schedule, a PGA TOUR season, 44 weeks, a new season, FedEx Cup season that gives us new meaning.  This will be a generational change.  This is not going to be turn on the switch and everybody gets it from the start.

But it's a new performance measurement.  We've had Player of the Year in the past, we've had Leading Money Winner in the past.  But this is a defined, onthefield performance measurement over a 37week period of time and a sevenweek Fall Series right behind it.

This gives us a onceinalifetime opportunity, and all of us in this room are involved.  This is why we are referring to the FedEx Cup as a new era in golf.  I hope today's communications summit is indicative of the determination we have to go into a new era.

Okay that's enough of that.

Media, I was talking to Craig Dolch last night and I know personally I'm thrilled to have a true season to market against.  It's easier, it's logical, there are better points during the year to garner attention for the sport, and just like those of you in the media who cover other sports with a defined season, we think this is a huge enhancement for you to cover the PGA TOUR and our new season in the FedEx Cup points race.  More quality story lines.

Oh yeah. Uh huh. Right!

We're delighted that you're here because this is an important day for you to absorb this information.

I gave a presentation to Golf 20/20 because the stakeholders who run golf clubs are important stakeholders.  They're influencers.  So we've reached out to just about everybody we could think of.

This has also given us the platform to sync our media internally.  We're getting a lot better at our messaging and how we do it through all the different media channels through a collective effort.

A platform to sync our media internally. Now that's a keeper!

Our communications phases, we started a tease campaign in July, we've just moved into a prelaunch and merges right into the launch campaign that will take us through the first three to six weeks of the season.  Then we get into the season itself, the playoffs and the Fall Series.

The tease to the pre-launch to the launch. Such seamless MBAspeak marketing.

Time to dim the lights and watch some PSAs...

We're just trying to get the FedEx Cup name out there and that tag line "A New Era in Golf."  Well, did it work?  When Golf World wrote an article after THE TOUR Championship entitled "The End of an Era," we were so pleased with that because we do plan on definitely going into this new era.

And I'm sure it just warms the heart of Golf World's headline writer that he helped brand the FedEx Cup.

This is going to take us into what we call our player desire spots.  We've used some historical footage, again, to appeal to the core and connect this past history to what will be new history. 

And...

Nothing is more believable than hearing it from the player himself, so we have a collection of player desire spots that we've done, and now we've started a little bit of seriousness and historical perspective.  Now we're going to use a little bit more humor to tell the passion of players.  (Video shown.)  

Player desire. Is that an oxy...eh forget it.

Oh This Communications Summit Is Warming Up Now

Wow, just powered through 20 more pages and the fun has begun! A trusted writer told me to keep plugging away because I would read PonteVedraSpeak like I've never read before! Oh was he right.

But that'll come tomorrow. It's a slow news week. Got to milk this treasure trove while I can.

So, does anyone know what Phil Mickelson's agent is talking about here? 

STEVE LOY:  I think we discount the fact that these players as golf demands don't have structure already.  I can guarantee you that as agencies we're always trying to create better processing. 

 Is that like, photographs?

I think the Tour right now in the organization and the added resources you're providing are tremendous values.  Having this summit is a tremendous value.  But I think the better idea is that we find alternatives for conduct and for value that we can help promote and upgrade our Tour publicly.

Jagsheemash!

Frankly, I've got to tell you, TV does a better job than print in the fact that they utilize things that are going on in these players' lives, and it comes mostly from our Tour as a resource and their charities and their goodwill and their services, and I think if we start telling some of those lifestyle stories without having to demand their time to do it based on resources we have available to us, not just our stars but all of our Tour as we have the opportunity to tell it in a vignette during the time that player is on a high for that week, then we create better Tour, better products, and we don't have this drastic demand for how do we get more facetoface time with the people that are driving the Tour.

That's right, TV has fog filters and schmaltzy background music that print will never have.

I know that Mr. Finchem is always focused on trying to build more stars. 

 Mr. Finchem?

We all are.  If we all contribute to finding alternative plans to help drive that, we're going to have more access to the top players because they don't fill the tremendous demand that they are now.  I'm not taking their side on this; I'm just saying structure is good, but alternative plans are just as important in the balancing act.

Duly noted.

A Communications Summit Rebuttal

A golf writer offered this in response to feedback (here, here and here) from the PGA Tour's Communications Summit:

The idea that the players are more guarded because they've gotten burned? What rubbish. That is the agents speaking. Burned by whom, and in what way? Do they mean burned in that they're subjected to criticism occasionally? Virtually every print journalist I know carries a tape recorder, so they're not getting burned by being misquoted. Then there are the ubiquitous transcripts. Again, not misquoted. And what are we burning them on? We're only writing about a very small handful of players on a regular basis anyway. Who is that isn't getting a fair shake? That's complete nonsense. As is the idea that young players are more in tune with new media than old. I'm a fan of new media and realize that old media is endangered, but you've been around professional golfers -- they're not in tune with anything. I guarantee they haven't given a single thought to old media vs. new media. More nonsense is the statement that players think writers have become stale, and the content is not creative and innovative. Are you kidding me? If collectively they listened to themselves speak and be interviewed, how pray tell do you liven that up?

One more thing: How many players, other than Tiger Woods and Phil Mickelson, ever get 30 seconds, or 15 seconds, or 5 seconds of an interview on Sports Center? Seems to me they're better off getting 900 words in a newspaper or magazine than nothing on ESPN. Come on.

And Yet Even More From The Communications Summit

Well I'm through page 11 of the 50 page PGA Tour Communications Summit and I now realize that in my last posting that I missed this absolutely priceless line from Barb Kaufman:

Finding number one, and this came from the media contingency.  The majority of the media felt that the Tour media outreach efforts are sufficient, which is like, okay, but in need of improvement.  The blocking and tackling is good, just getting in there and trenching, but quite frankly needed more creativity and a little more sizzle on the steak moving forward.

Remember, I simply copy and paste this stuff. I only wish I could make something like that up.

The event was then turned over to Tim Urstom, who moderated a Q&A.

Let me begin by just introducing the panel to you.  First of all, we've got Lance Barrow from CBS Sports (tepid applause), come on up; we've got James Cramer from the PGA TOUR (even more tepid applause); Doug Ferguson from the Associated Press (outright hissing); Brian Hewitt from The Golf Channel (violently loud booing); Clarke Jones from IMG (even louder booing); John Kaczkowski from the BMW Championship (cries for the Western Open's return); Sid Wilson from the PGA TOUR (standing ovation).  Come on up, guys.

Just wanted to make sure I hadn't lost you yet.

This exchange was interesting and had to earn Doug some dirty looks from the assembled suits:

DOUG FERGUSON:  I don't know if this answers your fruit question, but I think where you need to head is something that Fred Couples said a couple years ago.  I could repeat it but we'd be here all day and you probably wouldn't understand it anyway.  He was on the range at Sherwood about two years ago, and he was talking about whether the Giants were going to get to the playoffs, whether the Vikings are going to make a trade, whether the Mariners were going to make a trade, something with hockey, back to the Giants, back to the Vikings.  Then he hit a few more balls, looked up, and he said, "Do you think guys in our locker rooms are talking about us the way we're talking about them?  Probably not."  And I think that's where golf needs to get.  I don't think we're there.

People in this room may think it's a big deal, but when you look at the mainstream, I think it's still a good sport.  Debate is healthy.

Sometimes I think others might see it as controversy, as negative.  It's not always negative.  Debate sometimes is very healthy.  Sometimes things get taken too personally.  The bottom line is you want conversation, you want to be part of the conversation, and that I think is where you need to head.

I don't think that was the purpose of this summit, Doug.

No, this was a gathering to learn how we can promote the product better. Debate? Please. That's interesting. Interesting is dangerous. It causes people to think and could disrupt their consumption patterns. Get with it!

And Yet More From The Communications Summit

After Finchem and Votaw put the assembled to sleep, their market research speaker took the podium. This is Barb Kaufman of Kaufman and Associates talking about her findings on the media-fan-player relationship.

Second point, on the fan component, fans need more technicolor, and a lot of the media I spoke with were not only representing golf but also cover other sports, and felt fairly strongly that fans really love the technicolor presentation of athletes. 

And you think they only talk like this in Hollywood?  What does that mean, need more technicolor?

Speaking of that, isn't Technicolor a registered trademark?  

They want to know more than their performance.  They want a little more depth, a little more context.  If they get that, it'll expand and create greater loyalty and longevity and loyalty to your sport.  NASCAR and the NFL were cited as benchmarks in that regard.

We're benchmarking!

A top line of the agent feedback, and I'm sure this is really going to shock you because it was the flipside of the coin, the agent and manager perceptions are that overall traditional golf media has become lazy and stale.  The sameole, sameole content has bred some degree of ambivalence by the players, and they just don't want to engage any longer because they don't feel the content is very innovative and creative.

Well, we could do more New York Post type stuff. That would be innovative and creative for golf! Bet the agents would love that.

The golf print media is becoming a dinosaur according to agents, and I want to specify that this means not the written word, but to Tim's point, print media in the traditional sense.  A lot of the younger players are very in tune to new media and would much rather give their time to those media outlets.  One particular agent said players would rather have 30 seconds on SportsCenter than a 900 word article written about them.

Wouldn't we all.

Players are becoming significantly more guarded with the media in the past by virtue of being burned.  Now, having said that, the majority of agents said it's a small percentage of the media who, quote, burn, shall we say, and that violators should bear the brunt of the burning and not all media because not all media are guilty of this travesty.

Travesty?

Many of the print media believe overall Tour coverage will decline and is declining if the playing field is not level between the electronic, print and quite frankly other emerging media.  They felt fairly strongly that preference and rights deals provide access to some media outlets and not others, which makes it more difficult to do my job.

From the agents' perspective, younger players are viewed as presenting great opportunities for unique and colorful content because they get it.  They've grown up in this entertainment world of sport and they know exactly what it takes to compete and keep their star rising.

They know branding!

It was at this point I had to take another break. Small doses, baby!

More From The Communications Summit

I used to think that if I was told I had six months to live that I would spend it watching The Big Break or Dr. Phil or listening to Celine Dion albums, but now I'm inclined to think that the PGA Tour Communications Summit will do the trick.

I could only get through 5 more pages. But Tim Finchem and Ty Votaw's statements were eye opening, if you can navigate the hurdles. I was tempted to plug this into the Ali G tranzlata, but why ruin such authentic frontier gibberish?

Finchem:

And then the second thing was, and this was we thought the most crucial thing, and it kind of overlaps the focus on tournaments, was to improve our ability working with our partners to utilize the media overall to communicate everything about the sport, the competition, who the players are, what the sport does and the rest, to engage the fans more effectively through the media. 

Ali Geoff tranzlata: Why spend all of that money on ad campaigns when you can get writers to spread the propaganda? Oh sorry...

If we're successful in moving the needle in this area, there are benefits for everybody in this room.  There are clearly benefits for our membership and for our tournaments and for our ability to grow the strength of this platform and continue to move the needle in terms of the benefits for players, the benefits for charities and our tournaments and the impact on the game of golf.

Is this really a good time to be using the needle metaphor? Just a thought.

The bottom line is, at the end of the day, we're moving needles here.

Here's Votaw talking about similar summits in other sports:

One interesting finding that we discovered in looking at those other summits was the extent to which they did not include the members of the media in the actual implementation and conduct of their communications summits.  They tended to include everybody but the media in gathering their communications stakeholders in order to improve their media outreach activities.

Yes, that's because those others sports didn't view the media as a group of stenographers who might just be dumb enough to write what you tell them.

Now, in the planning for this day, the phrase "sunlight is the best disinfectant" has come up many times in making sure if we do this and we do this right, we have to include all the stakeholders, including the media, get all the issues out on the table and get them out in the open and talk about them, and that's what we're going to do today.

Sunlight is the best disinfectant? That's one of those great metaphors that makes you stop and think, what the hell is he talking about? He is good!

To our partners in the golf equipment industry, we hope you take away the message that we want to work with you and identify and take advantage of quality media opportunities for players endorsing your products both within the golf industry as well as mass media markets.

Because moving your product is paramount to us.

Just look at how well that league driven product focus has worked for the NBA recently.

"His photographs are a little like the nude paintings of Bouguereau"

It's been a while since I've read some of that epic New York Times intellectual horsepuckey, but I got a nice pile of it while reading Charles McGrath's Sunday review of David Cannon's $195 coffee table book:

Many of the courses were photographed, moreover, either at dawn or at dusk, when most golfers never see them. The deepness of the colors — reds and yellows and shadowy greens — together with the lushness and grandness of the whole book and the great number of panoramic and aerial views, suggests that Cannon is less interested in the traditional aim of golf photography, which is to show you what it looks like from the tee of any given hole, than in evoking what the Romantics called the Sublime: an experience so dizzying it verges on the spiritual.

Or, maybe that's just the best time to photograph a golf course? Oh no, big metaphor coming. See if you can read this without rolling your eyes: 

His photographs are a little like the nude paintings of Bouguereau: they’re erotica that aspires to the condition of art.

Making The PGA Tour More Media Friendly

Garry Smits reports on the a PGA Tour hosted brainstorming session to make the sport more media friendly. Though I wasn't invited (shocking, I know), my NSA sources say they may have a transcript or two of the "break out" sessions reported on by Smits.

In the meantime...

More than 100 members of the media, tournament directors, equipment representatives and players agents met with PGA Tour officials Wednesday at the Sawgrass Marriott. They discussed issues such as on-and off-tournament site media relations and functions, non-traditional media exposure for players (such as appearances on David Letterman and Jay Leno's shows), the effect of new media such as the Internet, satellite radio and blogs and player accessibility.

Oh yeah, I'm sure Leno's bookers are clamoring to get Chad Campbell.

The debate was nothing if not lively during full and break-out sessions.

Much of the discussion began with the results of a survey conducted among members of the media that showed they believe agents have been whittling away at access, especially those representing the top players, and the PGA Tour is doing little to control them.

Hey, they have to earn their 10%.

On the other hand, a survey of agents showed they think the media frustrates players by asking the same questions at every Tour stop, that they write the same "stale" stories and increase their demands on the time of players who find time an increasingly diminishing commodity.

The same "stale" stories. Why is stale in quotes? This implies doubt that the reporting has become stale. There's no doubt!

"There's a feeling that these guys make a lot of money ... What's the problem?" PGA Tour commissioner Tim Finchem said at the closing session. "But it's not that simple. Players' schedules have changed, and the job of the media is different. It's a real challenge, but it can work better."

Among the measures that will be launched or streamlined: weekly conference calls with key players, a smoother post-round interview process, and a Tour communications representative on duty at all times at practice areas to coordinate interviews.

The question is, will the communications representative also sit in on these interviews?

One reporter teed off in heels. Another hit the runway before the ball.

Jill Painter reports on the latest Tiger-hosted media gathering to show off the new Nike driver.

Oh to have YouTube video of this...

After Woods was done doing the demo, Nike representatives informed reporters that they could take a crack at the new club. Woods then laughed. Then he told everyone to not hit the ball in the street.

Had he stayed to watch the weekend hackers, he would've been as entertained as he imagined.

FSN West reporter Michael Eaves sliced his first shot onto 120th Street. One reporter teed off in heels.

Another hit the runway before the ball.

White's Final Column

George White signs off as a columnist for TheGolfChannel.com...

Golf's Current Desperation For Buzz

Cameron Morfit at Golfonline does a nice job illuminating the absurdity of stories still clinging to Tiger's PGA TOUR (C) "streak."

Woods finished two strokes back of South Korea's Yang Yong-eun, a.k.a. Yang, at the HSBC Champions event in Shanghai, China, marking (all together now) the first time he's lost a 72-hole tournament since the Cialis Western Open on July 9.

So can we finally retire all talk of the so-called "streak?" No way! Tiger considered his loss to Micheel to be the end of it, but you can bet your Big Bertha that when Woods opens the 2007 season, most likely at the Buick Invitational at San Diego's Torrey Pines, the news will be that he'll be trying to extend his "winning streak" of six consecutive victories in official, PGA Tour-sanctioned tournaments. (Sigh.)

Robert Palmer was addicted to love, America is addicted to oil and the golf world is addicted to Tiger. He's headline news when he doesn't win and even when doesn't even come close, which speaks loudly to golf's current desperation for buzz.

Harig On The Commissioners

Bob Harig pieces together an analysis of Tim Finchem's lousy year, and paints him as severely out of touch. But instead of drawing a conclusion about what this means for the PGA Tour and a man making $7 million a year, Harig details the rough year of Carolyn Bivens.

Still, it's a significant piece because a highly visible writer is offering the sharpest mainstream media criticism of the Commissioner's handling of the Western Open, drug testing and the FedEx Cup.

Readers here know that this story has been festering, but so far the major publications have not delved into the various misfires and other excessive spending in Ponte Vedra. If they want to attack what seems to be an enormous story, they also might want to consider the demise of the TPC "brand" under Finchem's watch, the Champions Tour decline, the...well, you get the idea.

It should be interesting to see if other writers pick up on the same theme as Harig, or perhaps take things a step further and suggest a change at the top. 

Another "Index" Review

Larry Dobrow at Media Post offers a positive, albeit slightly explicit review of Golf Digest's new "Index" magazine. A sampling:

Golf Digest Index is the newest entrant in the ha-ha-I'm-richer-than-you and my-wife-has-larger-breasts category. Its formula may not be novel -- pricey golf, pricey cars, pricey booze -- but the publication goes about its business in a distinctly different manner. I'm not sure how to put it, other than to say that you don't hate the people featured in it. Sure, you secretly hope a plumbing apocalypse soils their Oriental rugs beyond repair, but Golf Digest Index does the nigh impossible in making them interesting subjects of discourse.

PointMisser.com

...but at least I'm not a rally killer.

Yes, it seems my post last week on the latest musings from GolfDigest.com's "Bomb and Gouge" boys struck a nerve.  So much so, that Bomb and Gouge dropped their unfunny shtik for an ultra serious shtik.

Though somehow I suspect this post was more Bomb (E. Michael Johnson) than Gouge (Mike Stachura)...

We're sure Geoff Shackelford is a nice man. He is certainly an accomplished writer and contributor to the design of a golf course. But personal attacks on our integrity are a sign of weakness and low self-esteem.

But see, they never get personal. No sirree.

And, of course, point-missing. One of his latest musings suggests that our recent posting on attacking the issue of u-grooves was somehow motivated by a desire to promote the golf equipment industry and defend the USGA's equipment decisions.

No, just the golf industry part. I think we're all in agreement that the USGA is indefensible at this point. 

His overused lament is that the golf ball—that ongoing source of sturm und drang among the assembled panic-stricken, progress fearing golf Sanhedrin—needs to be dealt with in some draconian rollback, retrograde fashion.

It's a tired solution-less solution to a problem that does not exist.

I think it's time for the boys to visit The List, where they might note that it's not only little ole me suggesting something be done about this whole distance race, but people who actually matter like Jack Nicklaus, Ben Crenshaw, Tom Watson, Arnold Palmer and, wait, who's that down at the letter T saying he wished a line had been drawn by the USGA? Oh right, your boss! 

But the bigger issue is what exactly are the Shackelfords of the world afraid of? That Myopia Hunt won't be able to host another U.S. Open? That Wannamoisett is too short to be appreciated by today's players? That the subtle beauty of the gently lofted mashie-niblick and the stymie are lost to eternity? The game is a living, growing thing, and just as I assume Mr. Shackelford, despite his bleating cries, no longer wears diapers, the game too must leave behind the things it no longer needs. We may be afraid of distance and the golf ball, but fear is borne and festers out of ignorance. Knowledge and rational thinking keep it in check.

Note to head pros at Myopia, Wannamoisett and anything else built before 1960: E. Michael Johnson says the game can leave behind the things it no longer needs and includes your courses! 

In my conversations with officials at the USGA and the R&A, average driving distance of average golfers has maybe increased 10 or so yards over the last 15 years, to a whopping 210-215 yards. If 215 yard tee shots are obsoleting your golf course, it might be time to pick a new venue. An ultra-elite group of players may be hitting it farther, but 99 percent of the rest of us aren't. And when we roll the ball back next year or the year after, how soon until we have to do it again? And which of us is ready to play a shorter ball? And if the insanely easy to play golf equipment were such an advantage, everyone would be shooting 59 every day. The game finds a way to win.

So the equipment never really works, therefore we must continue to keep pushing the latest thing...for what reason again?

And because there is no need to bog this debate down with an endless dissertation, let's just mull some facts.

1. Currently, there are just two players on the PGA Tour who are averaging more than 300 yards in the tour's statistics that measure all drives. Two.

2. In the tour's driving distance average statistics, 20 players are averaging 300 or more yards. But here's the thing, only half of that number have ever won a tour event—EVER—and a third of that number (Woods, Couples, Love, Mickelson, etc.) have always been among the longest hitters. And here's one more thing, the number of 300-yard hitters is down from a year ago.

3. Driving distance has increased dramatically over the last 10 years. But it's flattened out in the last five. It's up about half a yard this year over last year. 18 inches. That's an increase of 0.17 percent. Is that the sky falling, or maybe something else?

They were doing so well there until point #3.

Flattened in the last five? Now, according to my media guide, the 2001 average was 279.4. And as of this week, the current Tour average is 289.7 (+10.3 yards).  And the gain since 1996 is 23 yards, and nearly half of that has come in the last five years.  Flattened?

Okay, the big wrap up:

The game survives when it chooses to grow.

Was that Darwin or Wind who said that? Sorry... 

Equipment isn't making anyone a dominant player. And when it chooses to test elite players in the way we average golfers are tested on a regular basis, the game will be stronger because it has the power to consistently find ways to turn back all threats.

Maybe that will make sense if we put it in the Ali G translata...

equipment isn't makin anyone a dominant playa. and whun it chooses to da test elite players in da way we average golfers is tested on a regular basis, da game will be stronga coz it as da powa to consistently check ways to turn back all threats.  

No, didn't help. 

Golf Digest "Index"

Have you seen the new "Index" magazine published by Golf Digest, with Deutsche Bank CEO Seth Waugh on the cover and Gil Hanse's Boston Golf Club featured prominently?

I'm curious what you think. (Their listed website, GolfDigestIndex.com doesn't seem to work.)

The publication has some nice stuff and a classy design, but it also seems like a wannabe Links Magazine only geared toward the conspicuous consumer who would actually heed Marty Hackel's fashion advice. There was just a bit too much rejected Buddies Issue content, including a Bryant Gumbel-Matt Lauer fashion spread that seemed better suited for The Advocate.

Thomas Friedman's half-hearted interview with Waugh was disappointing because Waugh is a charismatic chap and avid student of the game who deserved to be asked better questions than, "Can you really learn about a person's character by playing golf with him?"

There's a spread on the Top 50 private golf "retreats" (Firestone!?!?!?) and a fascinating piece by Marcia Chambers on a country club hustler.

Anyway, if you haven't seen it, look for it at finer clubs and resorts (I think).