DVR Alert: Arnold Palmer's Final Television Interview Sunday

The final round of The Masters starts Sunday at 2 pm ET, but the warm-up shows should be incorporated into your viewing schedule.

Jim Nantz Remembers has become a staple of the pre-final round Masters viewing and this year's is extra special given that it turned out to be Arnold Palmer's last television interview.

Nantz told writers on CBS's conference call of how the option was placed before his friend Mr. Palmer to do a chat following the 2016 Masters honorary starters shots. After that special moment with Jack Nicklaus and Gary Player, Mr. Palmer gave Nantz the thumb's up that he was up for it, CBS raced to set up Butler Cabin and Nantz relayed how, when the lights went on, The King provided over 20 minutes of great stories and memories.

The full press release description for Sunday's show airing from 1-2 pm ET on CBS:

Arnold Palmer.  JIM NANTZ REMEMBERS AUGUSTA: ARNOLD PALMER – HIS LAST VISIT TO THE MASTERS relives Palmer’s years at Augusta National, beginning with his first victory in 1958 through his emotional final walk to the 18th green in 2004.   The one-hour special includes segments narrated by the other two members of the “Big Three” – Jack Nicklaus and Gary Player, along with a segment narrated by the player most often compared to Palmer’s go-for-broke style of play, Phil Mickelson

Prior to that at 12:30 pm ET Sunday, Bill Macatee sits down witih Phil Mickelson to detail his Masters wins and I've heard throgh the grapevine that it's a fascinating chat for any Masters fan.

The full press release description:

THE MASTERS: PHIL! is an inside look at the remarkable career of Phil Mickelson, framed by his three memorable victories at the Masters.  From his first swings as a toddler at his family’s San Diego home to his unforgettable trio of Masters victories, Mickelson has enjoyed a career spanning three decades to become one of the game’s most beloved champions cementing his place among golf’s greats.

DVR Alert And Q&A: "Jack" Producer Israel DeHerrera

Producer Israel DeHerrera, who also served as the lead producer for the critically acclaimed, three-part Arnie film in 2014, led the ambitious team behind "Jack", debuting Sunday night after Live From The Masters.

DeHerrera's Golf Films has worked on numerous projects, including ’86, a chronicle of Nicklaus’ final major championship win at the 1986 Masters.

DeHerrera helps give us some insight into the three-part film that concludes with Monday and Tuesday night airings on Golf Channel.

GS: Give us the timing of how long this documentary has taken from beginning to end?

ID: We first approached Jack at the Memorial Tournament in 2015 about a four part series. The first installment being 86, which premiered on Golf Channel in April 2016, followed by the current three part series.

Golf Films began production right away on 86, and during that process collected content for the larger Jack series. Intense pre-production for the three-part series began in  April 2016,  and post production began in December 2016.

 

GS: What are some of your favorite finds and pieces of footage we’ll see?

ID: There’s some cool footage of Jack attending Jackie and Steve’s high school football game in the early 80’s. He demanded an early tee-time at the World Series at Firestone on Friday so he could fly home for the big game. We found the footage of him at that actual game from an NBC News affiliate. Additionally, we have a lot of home movies and there is some compelling footage of him and his sister as kids with their mom and dad. Great stuff of Jack playing baseball, football and basketball, and footage of him in his dad’s old drug store on the Ohio State campus. But by far, my favorite piece of video was of Jack in Butler Cabin being interviewed during the CBS broadcast by Clifford Roberts after his win in 1972. Roberts says to Jack, “and in connection with that new wine cellar you are building, I am going to send you an entire case of Château Lafite, 1952.” And Jack’s response, (laughing),  “Hello! Look out!“

GS: You tracked down someone who attended every major won by Jack, what was that process like and what was the thinking behind that for the film?

ID: We wanted to make sure we were bringing as much authenticity to the film and taking viewers back in time to feel like they were there for all of these greats moments in Jack’s career. We tried to do that by tracking down an individual who was in attendance at each of his 18 major victories. We also tracked down memorabilia and artifacts from those major victories to help bring these stories to life.

 

GS: There have been rumblings you’ve gone to other GOAT’s to discuss Jack? Who did you get and how did that work out?

Who better to weigh in on the debate of the greatest athlete of all-time than individuals who can actually relate to that stature? From the burden of holding that title and from getting inside the mind of what makes someone stand above the rest, we were fortunate enough to have an elite collection of GOATs weigh in on Jack and his legacy in golf and sports overall, including Roger Federer, Wayne Gretzky, Jerry Rice, Pete Rose, Bill Belichick, Kelly Slater, Richard Petty, and Annika Sorenstam.

 

GS: Jack Nicklaus told the story of the gift you got him as a thank you, give us an idea how you tracked down the artifacts? 

ID: This was a big commitment of Mr. Nicklaus’ time, and I just wanted him to know how much I appreciated him letting Golf Films tell his story. What do you get the man who has everything? Jack and I got to talking about baseball one day and I asked him if he was an Indians or Reds fan. He said Indians, and in fact the first game he had ever attended was a Yankees-Indians game with his dad at Yankee Stadium in 1948.

In that game Bob Feller and Satchell Paige had pitched, and Joe DiMaggio hit a grand slam. I had actually produced a documentary before on Bob Feller and knew that 1948 team very well (World Series champs).

I started doing some research and was able to find the box-score from the game online (of course Jack remembered it all perfectly). I contacted Jimmy Roberts who has a friend, Jeff Idelson, who works for the National Baseball Hall of Fame. Jeff put me in touch with someone who collects ticket stubs from every meaningful baseball game that has ever been played. And sure enough he had a stub from that game (he refused payment and said, “Knowing this is going to Jack Nicklaus is payment enough”). I then was able to find a program from that weekend’s game online after weeks of digging. I ordered up original copies of the New York Times from the day before the game and the day after and placed everything in a shadow box with pictures of Jack and his dad plus a picture from that ball game.

 

A sampling from the film:

Talk! Mickelson On Feherty, Tirico On Callaway Live

A couple of fun talk shows air this week, starting with part one of Phil Mickelson on Feherty, Monday night March 6th (9 pm ET).

Still buzzing from having just attended the monthly Rancho Santa Fe chapter meeting of the Arthur Fonzerelli Society, Mickelson talks Masters and Ryder Cup in part one.

A preview of this comments on Tiger Woods:

On Tuesday at 9 pm ET and streaming permanently thereafter, NBC Sports' Mike Tirico sits down with Callaway Live host Harry Arnett to discuss his new gig as primetime Olympic host and his love of golf.

Great news: Tin Cup is airing twice on Golf Channel during the mid-morning hours, so you won't have a reason to skip Tirico! Last week's season three opener guest was Jim Furyk.

A preview:

Thomas's 59 Highlights PGA Tour's Digital Conundrum

PGA Tour Commissioner Jay Monahan highlighted digital as a big part of his focus and has expressed a desire for the PGA Tour to obtain ownership or partial ownership of the channel showing his tour product.

This has prompted the PGA Tour to create PGA Tour Live to show pre-Golf Channel coverage and to establish another option for showing golf, with the long term goal of possibly becoming home to Thursday and Friday coverage once the current Golf Channel deal expires (2021).

But when Justin Thomas teed off early and posted a Sony Open 59 Thursday, he exposed several weaknesses in the PGA Tour approach to digital, starting with PGA Tour Live sitting out the two Hawaii events, presumably due to cost. This isn't surprising given the expense of doing golf in Hawaii and the tour's propensity for saving a buck, as evidenced by PGA Tour-managed events ending spectator access to practice round days.

Golf Channel, set to start Sony coverage at 6 pm ET, did pick up the last two holes of Thomas's 59 more than one hour before scheduled sign-on time. Yet the PGA Tour directed fans to Facebook Live where the 8th 59 in tour history was seen through the cell phone camera of PGATour.com's Ben Everill (who, btw, did an excellent job analyzing the scene).

However, this is not exactly the most scintillating way to see a 59:

Would the PGA Tour's new Twitter streaming deal have helped? Nope. It's merely a way to preview PGA Tour Live coverage in the weeks PGA Tour Live is covering golf.

In the case of Thomas's 59, had the PGA Tour linked to Golf Channel's Golf Live Extra, fans would have been asked to log in via their cable provider. Sorry cord cutters!

Yet given the lack of PGA Tour Live presence this week, the PGA Tour should have worked out something to provide fans with a better view. 

According to the PGA Tour's Ty Votaw, the issue was contractual, requiring all viewing to go through Golf Channel's Golf Live Extra. Yet the tour directed fans to a PGATour.com reporter's cell phone video at Facebook Live, with no social link for Golf Channel cable viewers. By having PGA Tour social accounts not promote the Golf Channel's online streaming of the last two holes, it's been made clear the partners are not working together, even in a non-PGA Tour Live week.

This will not be the last time fans are caught in the middle of leveraging tension between the tour and Golf Channel.

NBC Golf Viewership Up 27% In '16, Golf Channel Up 8%

Erik Matuszewski of Forbes reports the final golf viewing numbers for 2016, with NBC/Golf Channel seeing substantional viewer increases thanks in part to adding The Open Championship and golf's Olympic return.

Given the declining numbers in most sports television, the increases appear especially positive, as Matuszewski notes:

While many major sports networks saw viewership declines in 2016 – ESPN, ESPN2, ESPNU, NFL Network and MLB Network among them -- Golf Channel viewership rose 8% over a year ago while NBC Sports Network saw a 14% audience increase. Golf Channel matched its highest-rated year ever, tying its record numbers from 2013 when Tiger Woods won five PGA Tour titles, including two at events with highly-visible Monday finishes on the network.

“With most of the media world seeing declines, seeing double-digit increases like this is important and it proves that our investments are paying off,” Mike McCarley, the President of Golf for NBC Sports Group, said in an interview.

In 2017 live golf will account for 37% of Golf Channel's programming, up from 18% in 2011.

The full press release:

NBC’S GOLF COVERAGE DRAWS LARGEST U.S. AUDIENCE IN 2016
WITH 71 MILLION UNIQUE VIEWERS, UP 27% YEAR-OVER-YEAR
Golf Channel Matches Highest-Rated Year Ever in 2016
 
Millennial Audience Grows 33% Year-over-Year, Doubles over Past 2 Years
 
Golf Channel Digital Scores Best Year Ever Across All Platforms
 
ORLANDO, Fla. (Jan. 5, 2017) – NBC Sports’ Golf Channel on NBC coverage drew the largest U.S. broadcast golf audience in 2016 with 71 million unique viewers, +27% vs. 2015 and NBC Sports’ largest total audience for live golf coverage since 2013. Building upon NBC Sports’ slate of marquee PGA TOUR events, viewership growth was driven by the addition of long-term partnerships with The Open and Ryder Cup, as well as golf returning to the Olympics. With the most live hours of coverage in network history, Golf Channel also drew its largest total audience with almost 45 million unique viewers. As a result of a continued investment in high-quality, live programming, Golf Channel matched its highest-rated year ever for the third consecutive year (.08 U.S. household rating, 24-hour total day 6AM-6AM) since the network was founded 22 years ago by Arnold Palmer. After joining NBC Sports Group in 2011, Golf Channel has scored its six best years ever and has increased ratings +60% and viewership +53% over that span,  according to data released by The Nielsen Company. Additional highlights include:
·       Golf Channel one of four sports networks experiencing 2016 viewership growth
·       The Open, Ryder Cup propel Golf Channel to most-watched day ever record, twice
·       Golf Channel posts seventh consecutive quarter of year-over-year growth
 
“NBC Sports’ golf coverage had a transformational year in 2016 with the addition of robust, multi-platform coverage of The Open, Olympics, and a U.S. hosted Ryder Cup – all in a 12-week span. These high-quality, live events coupled with an affluent, loyal and younger audience across all platforms helped fuel the success of golf within the NBC Sports Group,” said Mike McCarley, president of Golf, NBC Sports Group. “With more live coverage than ever before, including more live golf coverage than all other networks combined, Golf Channel has experienced tremendous growth since joining the NBC Sports Group in 2011 and now provides more live coverage than ever before. With this growth, we firmly believe the best is yet to come.”
 
TELEVISED GOLF REACHES 89.7 MILLION VIA NBC SPORTS LINEAR CHANNELS
In 2016, Golf Channel and NBC reached nearly 90 million unique viewers by providing more live tournament golf coverage than all other U.S. television networks combined. Golf Channel televised 139 events that reached more than 500k viewers (+83% vs. 2010) and 13 events that reached more than 1 million viewers (+117% vs. 2010), representing double-digit growth since joining the NBC Sports Group in 2011.
 
1 OF ONLY 4 SPORTS NETWORKS WITH VIEWERSHIP GROWTH IN 2016
Golf Channel’s  8% growth for average viewership and 11% growth for persons 25-54 ranked third among all sports networks, which in 2016 only saw four networks experience growth:

GOLF CHANNEL TWICE SETS RECORD FOR MOST-WATCHED DAY IN NETWORK HISTORY
Golf Channel first set its record for most-watched total day in network history on Friday, July 15 with second round coverage of The Open (584k average viewers), which included 14 consecutive hours of live coverage from Royal Troon, Scotland. Then on Friday, September 30, Day 1 coverage of the Ryder Cup propelled the network to a new record for most-watched day in network history (673k average viewers), which included 10.5 hours of live coverage.
 
7 CONSECUTIVE QUARTERS OF YEAR-OVER-YEAR GROWTH
Golf Channel has posted seven consecutive quarters of year-over-year growth, including second and third quarters posting all-time quarterly high marks in 2016 (125,000 and 121,000 average viewers, respectively), and fourth quarter being the most watched since 2011 (72,000 average viewers). Ultimately, Golf Channel posted its second most-watched year ever (107,000 average viewers, 24-hour total day 6AM-6AM, +8% vs. 2015), surpassed only slightly by 2013 (108,000 average viewers).
 
KEY YOUNG & AFFLUENT DEMOS CONTRIBUTE TO CONTINUED GROWTH
Viewership growth was driven in part by millennials with impressions for persons 25-34 increasing +33% in total day, a mark that has doubled over the past two years, as well as +43% in primetime. Also in 2016, Golf Channel continued as the No. 1 most-affluent ad-supported television network in both total day and primetime for the third consecutive year with the highest median household income.
 
RECORD GROWTH FOR GOLF CHANNEL DIGITAL
Golf Channel’s success extended across all platforms, including more than 264 million live streaming minutes (+96% vs. 2015) via Golf Channel Digital, which also saw best-ever results in key metrics for video starts (48 million, +19%), page views (894 million, +2%), and unique devices (4.9 million, .5%). Golf Channel also helped connect more golfers to the game via its portfolio of digital lifestyle brands, including GolfNow, which utilizes technology to encourage more golfers to play more golf.

ADDITIONAL 2016 GOLF CHANNEL VIEWERSHIP HIGHLIGHTS
·       Growth Throughout the Year (average viewers, 24-hour total day 6AM-6AM)
o   First Quarter                 +15 % YOY     Most-Watched Feb. & March since 2013
o   Second Quarter             +1 % YOY       Most-Watched 2nd Quarter Ever
o   Third Quarter                +6 % YOY       Most-Watched 3rd Quarter Ever
o   Fourth Quarter              +16 % YOY     Most Watched 4th Quarter since 2011

The Open
o   NBC Sports’ first-ever live coverage of The Open finished as the most-watched final round since 2009, and finished +20% vs. 2015. Overall, coverage reached 20.8 million unique viewers across NBC and Golf Channel, +10% vs. 2015 and highest since 2012.
o   Golf Channel’s first-ever live coverage of a men’s major championship at The Open propelled the network to be a Top-5 cable network during Thursday and Friday coverage with total viewers and the No. 1 cable sports network with both average viewers and persons 25-54 (6 a.m.–2 p.m. ET).
o   Live streaming of NBC Sports’ coverage of The Open delivered 51.3 million minutes on 606k unique devices across all platforms, marking all-time highs for an NBC Sports golf event.

Ryder Cup
o   NBC Sports’ first-ever comprehensive coverage of the Ryder Cup from a U.S. venue across both NBC and Golf Channel reached 22.2 million unique viewers.
o   Golf Channel was the No. 1 cable sports network by 319% and the No. 2 cable network from 8:30 a.m. to 7 p.m. ET on Friday.
o   Across all NBC Sports Digital platforms, live streaming of the Ryder Cup delivered 35.1 million minutes on 487k unique devices and an average-minutes audience of 22k, which is the highest average-minutes audience ever for an NBC Sports golf event.

Olympics
o   For the first time in more than 100 years, golf returned to the Olympics, and 24.5 million unique viewers watched coverage across Golf Channel and NBC, including 21 million unique viewers who watched the men’s competition on Golf Channel and NBC and 5.5 million unique viewers who watched the women’s competition on Golf Channel.
o   Golf Channel and NBC both aired the conclusion of the men’s competition and this was the second highest-rated 90 minutes of golf in 2016, only behind the Masters, with a combined 5.6 U.S. household rating and 8.578 million average viewers.

 

Additional Golf Channel Programming

o   Golf Central viewership +5% vs. 2015 for average viewership and persons 25-54. This is Golf Central’s most-watched year since 2013.
o   Morning Drive’s average viewership was even vs. 2015, but +27% with persons 25-54, the highest performance with this key demo since 2013.
o   Feherty posted its best season ever with total average viewers. March premieres featuring Jordan Spieth (Part 1: 325k average viewers, Part 2: 351k average viewers) and Jason Day (279k average viewers) were the most-watched premieres since the series debuted in June 2011 (Live+Same Day DVR). Both Jordan Spieth premieres became the most-watched Feherty episodes ever, averaging more than 430k average viewers on a Live+3 basis.
o   Golf Channel’s primetime delivery overall was +2% vs. 2015 (123k average viewers)

SBJ's Predictions For 2017: Look For FedExCup Changes, No New PGA Tour Broadcast Deal

There are a couple of intriguing insider notes from SBJ's well-connected John Ourand related to PGA Tour business in this 2017 predictions column.

9. No new broadcast deal for PGA Tour

It’s no secret that the PGA Tour will have conversations with CBS and NBC about opening up their broadcast deals. But the tour knows that there’s no big deal to be had here. The big media money comes in 2021 when the PGA Tour’s cable rights with Golf Channel are up. Until then, look for the PGA Tour to cut interesting streaming deals with companies like Facebook and Twitter as it studies the landscape before its cable negotiations kick in.

The column also includes a note on Amazon's desire to get into sports this year, though Ourand cited the emerging streaming network as targeting other sports such as tennis.

10. FedEx Cup changes coming

There’s been a lot of talk inside the tour about shortening the FedEx Cup so that it would not run up against college and pro football games in September. The tour will decide this year that it will conclude the FedEx Cup on Labor Day weekend starting in 2019. The knock-on effect from the compressed August schedule will see the PGA Championship moved from August to May and the Players Championship moved from May to March. That will start the golf season with a lot of momentum with one big event a month (from the Players to the Masters to the PGA Championship).

I'm still struggling to see how this works for the PGA of America in two big ways: agronomically and financially. A May date all but rules out several markets they visit or want to revisit (Rochester, Minneapolis, middle-of-nowhere Wisconsin), while the August date is actually a decent one given the fairly uncrowded landscape.

From a historical perspective, giving up the August date for the low-rated, lowly-anticipated FedExCup also seems short-sighted.

On the plus side, returning The Players to March beefs up a Florida swing already feeling a little depleted by the elimination of the Doral stop, while a May PGA Championship would open up a few markets of interest.

Jack Nicklaus To Verne Lundquist: Yes Sir!

With Verne Lundquist working his last SEC game, huge college football fan Jack Nicklaus joined the long list of those serenading the veteran CBS announcer.

Nicklaus even threw in a "Yes, sir!" to end his salute. Though I still feel the "maybe" is essential to the call: