Writers Infiltrates PGA Tour Headquarters; Finds No Sign Of Duplicitous Behavior

Thomas Bonk gained entry into the west wing of PGA Tour headquarters where Tim Finchem and most of the vice presidential army pushes paper crafts arfully worded memos and religiously reads GeoffShackelford.com (#1 in city in Florida, four months running!) PGATOUR.com.

Inside the West Building is where you find Finchem's office, down a carpeted hallway, past a flotilla of dark brown wooden office furniture and rows of metal cabinets. Photographs of smiling players cover the beige walls.

The green-carpeted Executive Suite is the biggest office in the building, as it probably should be. At the end near the window, two sofas and two chairs surround a coffee table. And at the other end of the office, Finchem's horseshoe-shaped wooden desk fronts a phalanx of six chairs that face him.

Is that one chair for every VP making over $1 million?

There are two computers on the credenza. A huge, flat screen television hugs on the wall. An armoire rests against the opposite wall, a striped dress shirt hanging on the outside.

Besides dozens of golf clubs leaning against the wall, other mementos are all around, most prominent among them a couple of dozen photographs of Finchem with presidents and golf's elite. There are also golf bags from four past Presidents Cup events -- a Finchem invention, just like the three-year-old FedEx Cup.

From the looks of things, Finchem runs a buttoned-down ship, at least judging from the buttoned-down dress shirts that are part of the dress code. Ties are required, except this week, because it's tournament time. But even on casual Fridays, golf shirts aren't allowed. Finchem walked in at a brisk pace. He was wearing a red golf shirt (Dress codes aren't for commissioners).

In all seriousness, I finally figured out how to look like an important tour staffer: Carry leather "padfolio" under arm, light blue oxford, dark slacks, designer shades. You can gain entry anywhere on the property with that look. Anywhere!

IM'ing With The Commissioners, PLAYERS Edition

My friends at the NSA didn't waste much time passing along the latest chat between PGA Tour Commissioner Tim Finchem and LPGA Commish Carolyn Bivens on the eve of the Players Championship.

Click on the image to enlarge:

Barney Frank: Order Up More Golf Sponsorship, Go Easy On The Excess

Ron Sirak pulls an interesting clarification out of Congressman Barney Frank regarding the Northern Trust/TARP situation.

"No one is saying they shouldn't sponsor golf tournaments and honor existing contracts," Frank, the chairman of the U.S. House of Representatives Financial Services Committee, said in a telephone interview. "It's the spending on luxury hotels and limousines they should not be doing. Now, if they weren't getting federal money it would be up to them to decide if that's how they want to spend their money."

That's an improvement from Frank's original outburst in which he implied running a golf tournament was a waste of corporate money. But it still means the tour has some work to do in getting its message across to the power brokers in Washington.

"It's certainly good news that Congressman Frank understands the title sponsorship partnership component, but we also need to do a better job explaining the charitable aspects, the economic impact and the marketing benefits it creates for the companies involved," PGA Tour commissioner Tim Finchem said by telephone when told of Frank's clarified position. "We have to work harder to make sure the business model is being understood."

Suggestion Commish: start by not saying that you have to work harder to make sure the business model is understood. It'll go a long way toward gaining support from people who are tired of hearing jargon-laced corporatespeak as a substitute for straightforward talk.