Phil Inks Hat Deal So We Don't Have To Keep Wondering When He's Going To Get A Haircut

NYW124Going back to his roots with KPMG, Phil Mickelson vetted the tax-shelter fraud specialists before signing a three year deal.

“I’m equally proud to join with KPMG,” said Mickelson.  “After talking to its leadership, I came away convinced that KPMG is passionately focused on ‘being the best,’ through building a culture based on professionalism and integrity.  It’s that culture and the shared passion to be the best that drew me to this relationship. I’ll be bringing everything that I can to our relationship, both on and off the golf course. I want to be sure that KPMG, its partners, its professionals and its clients enjoy the full benefit of our relationship.”
“Phil commands a great deal of respect around the world and shares our dedication to giving back to the community, with a particular focus on education and improving the lives of children,” Flynn said. “And we are in good company when it comes to other companies that are associated with Phil – Rolex, Callaway and ExxonMobil.”
As part of his agreement, Mickelson will be available to appear at an agreed-upon number of KPMG-sponsored marketing events, client meetings and local office events, as well as advertising opportunities.

Oh yeah, he's going to earn his money. 

"But there are so many to choose from."

golfx.jpgThanks to reader Steve for this interesting Jerry Potter chat with Padraig Harrington about his thought process in selecting where he will play.

Harrington chooses based on whether he enjoys the event, and how it prepares him for a major. He says it is best for him to play just two events in a row leading into a major.

The March 20-23 CA Championship at Doral falls three weeks before The Masters. Harrington plans to play the two leading into Augusta National — the Zurich Classic near New Orleans and the Shell Houston Open.

"Maybe if there were half the number of tournaments, then they would be special," Harrington said. "But there are so many to choose from."

It is rather amazing that the purse amount means so little anymore. Of course, knowing that players go where they are treated well and the course is good makes you wonder how so many tournaments end up on mediocre courses.

Flash: They Don't Eat Monkey Brains In India!

monkey-brains.jpgArjun Atwal, talking to the media in India, site of this week's European Tour event:
Asked what sort of questions he gets asked by American players, Atwal replied: “Just generally, people who know India through Indiana Jones think we eat monkey brains, stuff like that. You’d be amazed.

“Guys like Tiger, they know everything about what’s going on in India and Asia. So I’m not generalising — there are quite a few guys who do know, as well.”

Meanwhile Golfweek's Alistair Tait probably wishes he was in Pebble Beach this week based on this assessment of life in New Dehli.

"Not a [bleeping] chance"

Bob Verdi's FBR Open Golf World game story features a couple of intriguing items. The first relates to the new cut rule:

The world's No. 2 golfer is precisely the type of marquee name who would be welcomed by a smattering of peers disgruntled about working conditions: specifically the new cut rule and the drug policy to be instituted July 1. But whether Mickelson would expend any energy on any form of a movement by labor against the tour's authority or administration is unclear. In fact, when Mickelson was asked to touch on reported grumbling among peers, he indicated he did not have sufficient information on the subject.

If one were to estimate the number of golfers sufficiently vexed to ponder action via an association, the hunch would be more than a few but fewer than enough. "About 30," said one player. But 30 guys banging their fists doesn't make for much noise, especially if the stars aren't aligned, and the proletariat isn't receiving much encouragment from the penthouse. In San Diego, for instance, Tiger Woods was asked about unrest over the controversial new cut policy (known as "Rule 78"). "Play better," he said. That doesn't provide much ammunition for the agents of change.

This is even more fascinating related to drug testing: 
But it also doesn't mean Woods would feel any different than a lot of players about a scenario whereby they would have to provide urine samples with an inspector in the same room. "Not a [bleeping] chance," promised Vijay Singh.

Am I reading that right? Vijay Singh is not too excited about playing by the rules? Now, I thought golfers would never use stuff because they were honorable, upstanding, rule-abiding, eh...

Concluded Tim Herron, "We need an association." He added, however, that the means toward that end requires a certain consensus among independent contractors with differing agendas. Meanwhile, at least one tour player has contacted a legal eagle about representing a group of the disenchanted. Ten years ago, there was an effort to organize a Tour Players Association, but it enjoyed a very short shelf life. Whatever happens, David Toms, one of four player directors on the PGA Tour Policy Board, supposes the next meeting will be "lively."

Wow, these guys really don't want to be tested.  

So much for the Tour's spin that the media will focus on the one positive test and ignore the fact that the rest are all clean.

If they resist testing, the media will be the least of the PGA Tour's concerns.

B-Listers, CEO's Will Continue To Aid In AT&T Brand Messaging Through 2014

...

AT&T Pebble Beach National Pro-Am Set to Continue Through 2014

Title Sponsorship Agreement Provides AT&T the Opportunity to Deliver Brand Messaging to 500 Million Households in 200 Countries

SAN FRANCISCO, Feb. 5, 2008 — AT&T Inc. (NYSE:T), the PGA TOUR and Monterey Peninsula Foundation Inc. today announced that AT&T has extended the title sponsorship of the AT&T Pebble Beach National Pro-Am, one of the nation’s premier golf tournaments, through 2014. AT&T has been the title sponsor of the tournament since 1986. The AT&T Pebble Beach National Pro-Am, which will be held Feb. 4 – 10, 2008, provides AT&T with a unique platform to showcase products and services to a worldwide audience. As the title sponsor, AT&T will receive benefits, including:


Exclusive naming rights. AT&T will remain the exclusive title sponsor of the event through the 2014 tournament.

Promotional Benefits. For each of the next six years, AT&T will receive on-site benefits, including name and/or logo placement on scoreboards, caddie bibs, tee markers, pin flags, tee back signage and the official tournament trophy; advertising in the tournament program and on daily pairings sheet and event tickets; and involvement in all press conferences and media events. In addition, the company will receive in-market promotional rights and technology integration throughout the tournament.

Media Exposure. AT&T will receive significant title sponsor branding within network and cable broadcasts, promotional spots and news coverage. The AT&T Pebble Beach National Pro-Am will be broadcast to more than 500 million households in more than 200 countries.

The AT&T Pebble Beach National Pro-Am is one of several golf tournaments sponsored by AT&T; others include the Masters Tournament and the AT&T National, hosted by Tiger Woods.

AT&T Masters? I didn't get that press release. Here I was just thinking they had the privilege of buying ad time on the Masters.

"The Americans on the PGA Tour seem to have given up"

From John Huggan's Golf World game story:

"The Americans on the PGA Tour seem to have given up," said one high-profile European on the eve of the 13-time major champion's now anual pilgrimage to the Dubai Desert Classic. "Look at the Buick [two weeks ago]. All Tiger has to do is turn up, give them a stare and they drop down dead at his feet. At least over here we take him on and give him a game. I mean, what have you really got to lose? You might as well go for it."

That's right, you guys give him a game before you fold like accordians. 

Gulbis Rebranding Commences With Exclusive Images Appearing Intensely Bored At New York Fashion Shows

feb4_gulbisfer_400x600.jpgFirst we learned she was going to lose the G-strings, then she said it was never her intention to deprive us of those irresistable anklet sock tan lines and then she fired her agent to assure us that such a scare would never happen again.

Yet in this lame-beyond-belief, page-view generating SI/golf.com slideshow, Jeff Zelevanksy follows Natalie Gulbis around New York's fashion scene where we see two sides of her: bored beyond belief and intensely glazed over while seated amongst life-like manneqins and the freaky fashion industry elite.

Oh, and all while fully clothed.

Sure looks to me like the rebranding has begun. Say it ain't so Natalie!




Acushnet Sets Brand Records!

Golfweek's Adam Schupak reports the heartwarming news, which I know will help me sleep better tonight.

For the 12 months ended Dec. 31, Fortune’s golf business – which includes the Titleist, Cobra, FootJoy and Pinnacle brands – generated net sales of $1.41 billion, up 7 percent from $1.31 billion in 2006. Operating income dipped slightly to $165.5 million compared with $166 million the previous year.

For the fourth quarter, Fairhaven, Mass.-based Acushnet reported a 12.6 gain in net sales to $245.1 million, up from $217.6 million in the same period of 2006. It posted an operating loss of $6.7 million; Acushnet had an operating loss of $4.8 million for the fourth quarter of 2006.
Hmmm...attorney bills?
Acushnet does not provide specific financial details for each of its brands. However, Bruce Carbonari, president and chief executive officer of Fortune Brands, cited some of them in a news release about the year-end fiscal results.

Said Carbonari: “Successful innovations helped Titleist, FootJoy and Cobra achieve individual brand records, as we also attained sales records in every product category and in all major markets for the year.”

Golf ball sales increased at a high-single-digit rate, benefiting from a favorable product mix shift to the next generation Titleist Pro V1 and NXT families launched in 2007, said Craig Omtvedt, Fortune’s chief financial officer.

A favorable product mix shift...now that's a work of art.

AT&T Amateur Field Reveals Who's Who List Of Who Has Too Much Time And Disposable Income On Their Hands

PGATour.com posts the listing of major Hollywood talent and CEOdom taking part in this week's AT&T National Pro-Am. Not a single name jumped out to me as even remotely interesting until the very last man: Jerry Yang.

Somehow I think the Yahoo founder and current CEO is going to have to WD so he can figure out whether to fight Microsoft's hostile takeover bid.  If not, expect a major shareholder revolt. 

By the way, which Golf Channel/CBS announcer will be the first to refer to a CEO as Mr. (Fill in name)? 

"But working with guys such as Pete and Greg, and considering how much I can learn from them, I think it is nice to get a head start like this."

02.02.08-A_sergio.jpgEmirates Business caught up with Sergio Garcia to ask about his Dubai design gig with Pete Dye and Greg Norman, among other vital topics:

You are the co-designer of the Wind course here. Have you made a site visit over there lately?

—Not yet, because we are still working out the design of it. We haven’t done any groundwork yet, so we haven’t been able to go and see. I’ve seen how the project site looks, but we haven’t started with the work. I think we will get going sometime later this year, or the start of next year.

Time permitting!
How excited are you to work with two of the proven masters of golf course design – Dye and Norman?

—Yeah, two of the very best, no doubt about it. I think it’s a great opportunity for me, great learning experience. Golf course design is something that I want to get into very seriously later in my career.

But working with guys such as Pete and Greg, and considering how much I can learn from them, I think it is nice to get a head start like this.
Think the "dream team" will ever be in the same room other than at the announcement press conference and opening day? 
Can you tell us about your course design philosophy and which course you really like playing around the world?

 —Well, I’ve always liked challenging courses; courses that have several doglegs that make it tough for you on your driving and ones that usually have small targets, small greens. That’s probably why two of my favourite courses have been Valderrama and the TPC of Sawgrass.

See, I always knew someone liked Valderrama.