When you come to think of it that is the secret of most of the great holes all over the world. They all have some kind of a twist. C.B. MACDONALD
Sean Martin asks a few questions of the golf course industry as we head into 2012. Namely, will we see more creativity and urgency to get golfers on the course?
Some of my local courses are getting creative. Not enough, though. More are beginning to embrace Twitter and Facebook. Kudos to them.
One morning, a local course sent an email saying their afternoon was light on tee times. They were offering discounted rates for anyone who wanted to play that afternoon. I thought it was a great idea. Golf, at least for me, has become more of a spontaneous activity. Unpredictable work and personal schedules, as well as the fact that playing golf has been pushed down our list of priorities, mean my friends and I no longer plan tee times 7-10 days in advance. I don’t think we’re alone in that regard.
Any nominations for creative facilities working to get golfers out to play?
Jim Axelrod reports on trick shot specialist Ben Witter, who almost turned pro until a diagnosis of salivary gland cancer.
John Strege reports that Feel Golf will be introducing non-conforming wedges with U-grooves after market research told them customers didn't care about playing by the rules.
Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning
Copyright © 2022, Geoff Shackelford. All rights reserved.
