"Golf’s shrine has been desecrated in an act of staggering arrogance by those meant to care for it."

All of the change-equals-progress bandwagon jumpers are on board with the R&A and St. Andrews Links Trust, but in preaching that mindless case I notice no one addresses how this wonderful progress was ushered through secretly.

As John Huggan notes in his Scotland on Sunday column, the R&A is merely arrogant, but it's the Links Trust that failed most miserably.

Yes, it is true that the R&A and Links Trust consulted with five local clubs. But those clubs, being private, are merely stakeholders who do not own the links. Instead, the proposals should have been revealed to both the people of St Andrews and, surely, golfers all around the world. Had that been the case, it is clear from the general reaction across the globe that none of the digging and scraping currently defacing the Old Course would be taking place.

So if this is indeed progress, undoing Mother Nature's beloved handiwork, why keep it a secret until a little over two days before you break the sacred grounds of the Old Course?

Take That Rory: Tiger Created $6 Million More In '12 Sponsor Media Value!

Leave it to Forbes to come up with a beauty. Kurt Badenhausen reports:

Woods generated $18.9 million in media value for his sponsors, Nike and Fuse Science, during U.S. golf telecasts this year, while racking up three PGA Tour victories. Nike alone commanded $18.1 million of the total based on a Repucom formula that calculates time and clarity on the screen of logos, as well as the cost to reach that audience. Woods is unusual in that he is outfitted head to toe in Nike and also uses the equipment of the Beaverton, Ore. sports giant. The Fuse Science logo is only on his golf bag. McIlroy’s sponsors, primarily Jumeirah, Oakley, Titleist, Footjoy and Audemars Piguet, received $12.9 million of value.

So Tiger's got this going for him.

“Tiger’s generally strong, consistent play, combined with him simply getting coverage because he is Tiger Woods, generated tremendous value for his sponsors,” says Repucom executive Peter Laatz.

Ranked behind Woods and McIlroy are Phil Mickelson ($11.8 million), Jim Furyk ($8.5 million) and Louis Oosthuizen ($8.2 million), whose second place finish at the Masters is responsible for 72% of his value.

Oh yeah, I'm feeling really good about these numbers.

Second Instant Poll: Would Two Sets Of Rules Make Golf Less Appealing?

The anchoring ban announced yesterday has provoked many emotions and hence, forced many golfers or fans to think about the big picture. And those thoughts usually come back to the odd situation we find where rulesmaking is and will be making decisions based on the elite players of the world.
Read More

Buried Lede In The Anchoring Ban Announcement?

Ron Sirak, writing about the announcment of a ban on anchoring putters against the torso:

So for those currently anchoring the long putter, the announcement today created their own version of the Mayan calendar, which some say predicts the word will end Dec. 21 of this year, which is bad news for those currently leading their fantasy football leagues.

And I say there is a 100 percent chance that this ban is not an end but a means to an end, a beginning salvo in a battle by the USGA and the R&A to push back against some of the ways the game has changed in recent years.

And he's right.

They used the opportunity to repeat some of the strongest words on distance to ever come out of St. Andrews, Far Hills or their new de facto headquarters in an Orlando conference room.

Peter Dawson had to quibble with my question referencing Webb Simpson and Adam Scott's past statements and the St. Andrews redo reference.

But then he moved to the distance topic that has created many more problems than anchored putters:

As far as the distance issue is concerned, clearly that is very germane to the future of the game.

Ok, right there. That alone is a big statement from Mr. Dawson. There's more...

It affects size of golf course, amount of land use, cost of play, and there can be no doubt at all that this distance issue has to be at the forefront of our minds at all times.

You'll recall the R&A and the USGA did issue a joint statement of principle ten years ago now saying that if distances crept up further, we would take action.  Distances have actually plateaued since then.

So he reverted to old habits there briefly. But then...

But I think the issues that surround the sustainability issue are coming more and more into play when we consider distance, and both the R&A and the USGA have research projects that are ongoing in order to make sure we are ready to address this at an appropriate time.

The fact that we have chosen to do something about anchored strokes that is a completely separate matter and it would be a mistake to feel that because we have done something about one that we don't care about the other.

And the USGA's Mike Davis then chimed in:

Just to add to that, Peter mentioned [2002], the joint statement of principles, I can assure everybody, that the R&A and USGA have been quite busy on these research projects the last ten years.  And looking forward, we are very concerned about the long‑term health of the game, the sustainability of the game.  We are concerned about water usage.  We are concerned about the cost of the game; time, as Peter mentioned.

So this is something that we are taking very seriously, and certainly we are looking, also, at distance.  We want to quantify if one day there was a need to reduce distance, and we are not suggesting today; that we feel that it's our duty, that it's part of our mission to look at the future of the game.

We want to understand what reduced distance might mean; how much matter would it save?  How much cost would it save?  For those courses that haven't been built yet, how much less land would it mean?  That's important to the future of the game.  We have 33,0000 golf courses in the world right now and we need to protect them.  But furthermore, we need to protect those courses that haven't been built yet.

It sure sounds like they are preparing to present data explaining what a reduced footprint would look like economically. Most of us know if they do that, combined with some shrewd forecasting on future water costs from the USGA Green Section, and their case for some sort of revised overall distance standard may just be easier to make than the anchoring case they presented Wednesday.