The only course that will remain difficult under all conditions will be one that is designed and kept for golf of a stereotyped, monotonous character, and this makes a most uninteresting proposition. BOBBY JONES
"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)
"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.
“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner
"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine
Lorne Rubenstein's much-anticipated collaboration with Tiger Woods on the 1997 Masters book was hopefully going to mean many interviews for Lorne to discuss the story and his co-author.
Unfortunately as Rick Youngnotes at ScoreGolf.com, Rubenstein has made clear this is Tiger's book.
In the early stages of our discussions we watched video of that Masters. One vivid memory led to another, one story to another. I attended that 1997 Masters and followed Tiger as he shot 40 on the front nine. I watched as he walked from the ninth green to the tenth tee, deep in thought. What had gone wrong? How could he turn things around? Was he worried?
I was interested and even surprised when he said he had put the front nine out of his mind by the time he reached the tenth tee, and that he had already focused his attention on what he needed to do. It wasn’t so much that he needed to correct what had gone wrong. He resolved to find the feeling that had allowed him to shoot 59 the week before at the Isleworth Golf & Country Club when he had played with his friend Mark O’Meara.
This was the sort of insight that helped me appreciate Tiger’s golfing mind. I kept this story in mind as we continued to chat during our talks in a conference room in his office in Jupiter, Florida, and many follow-up conversations over the phone.
I stumbled on news of the "reimagined"Golf World via the GolfDigest.com RSS feed. The new Golf World homepage is here under the GolfDigest.com News and Tours page. Editor Jaime Diaz says the now-defunct weekly digital publication will shift to a web-based one offering intelligent takes. At least, that's what I could pick up from the miniscule fonts both on desktop and mobile (the Mobile version screen captured here appears to be in partnership with Taylor Made).
Diaz writes:
As always, Golf World will set the conversational agenda for what is topical and enlightening in the greatest game of all.
We are uniquely positioned to do so. Golf World, in conjunction with the staff of Golf Digest, has the most collective knowledge of any golf publication. Our writers and editors are intimately familiar with all aspects of the game—its players, people, history, institutions and issues. Some of the respected names that will regularly contribute to our content include Tim Rosaforte (the game’s leading insider), Guy Yocom (longtime producer of Golf Digest’s celebrated “My Shot” series), Dave Kindred (the 1991 Red Smith Award winner), John Feinstein (best-selling author of books including A Good Walk Spoiled) and expert reporters John Huggan and Dave Shedloski.
I wish my former colleagues the best of luck carrying on such a storied brand. Hopefully they will get larger fonts and some social media coverage of the launch.
Meanwhile, check out former Golf Digest contributor Cliff Schrock's new site where fans of "This Day in History" items will love his golf insights. He's also posted other pieces as well and the site looks sharp.
Kudos to MyGolfSpy for reporting the likely demise of Costco's Kirkland ball sold for so little and performing so admirably. I've been trying to track down details on the Kirkland story and my reporting mirrors that of MyGolfSpy in all but one key area. This we agree on: it's unlikely we'll see Costco replicate such a ball at the same price.
Our source inside Costco has not responded to our calls, however, a source familiar with the situation has told us that Costco has suspended production of the Kirkland Signature until further notice. Whether you want to call it a shortage or a total outage, the lack of Kirkland golf balls available to the consumer is being blamed on supply chain issues.
We're told that, internally, Coscto is saying that production will resume at a later date (and that an email will be sent to customers when stock is available), but we have good reason to believe that is an unlikely scenario.
Essentially Costco was the recipient of a one-time bargain-buy on golf ball cores that allowed them to produce the ball inexpensively. Any Trader Joes shopper knows that vineyards with extra stock but not wanting to taint their brand selling their wine at a lower price will sell otherwise nice product to the chain. Trader Joes then slaps their label on what amounts to limited editions, tells us where the grapes were grown and teases us about its heritage without ever outing the vineyard. Some of the wines are better than others, but they are almost always an excellent value.
So which vineyard dumped these cores on Costco at a low, unlikely-to-be-replicated price? Covey writes:
A representative of Nassau Golf (originally listed as the manufacturer of the Kirkland Signature Ball on the USGA conforming list) has told MyGolfSpy that Costco purchased overruns of Nassau's European-market-exclusive Quattro ball. There is some indication the sale was made through a third party, and that Nassau may not have been directly involved in the deal. The same source confirms that while the Costco balls have a different core color, the material composition and layer thickness are absolutely identical to the Quattro.
With the initial supply of overruns exhausted, Costco effectively has nothing left to sell.
Multiple sources I contacted felt that cores were from an overrun of Taylor Mades that needed to be disposed of when Adidas demanded that their subsidiary squeeze cash out of anything they could. The intent was not to disrupt the industry, but instead to cash in however they could on unused inventory. When GolfWRX noted the initial frenzy and MyGolfSpy's review hit, the ball became a disruptor.
Covey does note that the Kirkland ball's manufacturing location is now back to its mission of making Taylor Made golf balls and that a similar situation to the 2016 "K-Sig" is unlikely anytime soon, if at all.
I mention TaylorMade in particular because the company's tour balls are produced at the same factory as the Costco/Nassau balls, and there are some indications that production of new TP5 has pushed smaller companies to the back of the production line. Even if Costco otherwise had the capability to produce balls immediately, which it appears it doesn’t, the K-Sig wouldn’t be given priority over larger brands and long-term customers.
So what have we learned from this brief disruption of the ball market?
--MyGolfSpy'sreview was incredibly powerful, GolfWRX once again fueled interest in a product and the tide may have turned for golf equipment reviews. As other sluggish traditional publications sat on the sidelines, perhaps for fear of upsetting major manufacturers or simply because Costco is not a potential advertiser, independent internet reviews fueled the frenzy. (GolfWRX first posted about a "frenzy" on October 28th and while Mark Crossfieldonly posted a review three days ago, internet influencers established even greater power thanks to the Kirkland ball.)
--A lot of people don't like Titleist. There was much behind-the-scenes joy at Titleist facing a scary competitive hit around the time of their IPO. Some of the hostility could be chalked up to their longtime spot atop golf ball sales. Some of the glee was over the incredible brand loyalty Titleist inspires. Some of it related to their hostile position toward distance rollback advocates. But most hostility centered around about the price of a dozen ProV's compared to others and was aired on forums. However...
--A lot of people don't know what goes into the cost of a golf ball. The anger ignored how much Titleist and other major manufacturers spend on R&D and manufacturing in the USA. That's right, unlike the Costco ball, we are talking about an American made product. I was amazed how many golfers were not aware that ProV's and Callaway Chrome Softs are made in Massachusetts by American workers. If you like to buy "Made in the USA" products, this episode was an eye-opener.
--Costco now looms as a potential market disruptor under the right conditions. Yes, it took some luck and timing, but they do have the ability to inflict temporary damage on major manufacturers. On the other hand, the episode may have legitimized them as a seller of golf equipment of any kind.
--Golfers and their brand loyalties were tested. Many pushed back on Twitter at my intial skepticism over the long term success potential of the ball. I questioned whether golfers could announce they were playing "a Kirkland 3 on the first tee." While I'm all for anything that lowers prices and increases competition, common sense says most golfers are attracted to their favorite brands for reasons both sane and insane.
The bad news first: another print publication has contracted. Golfweek, the trusted weekly serving the game over 40 years, will now be published 12 times a year.
The good news: Golfweek's new monthly issue, available as a print and/or digital edition for just over $20 a year, successfully targets golfers who eat, sleep and love golf. Plus, they will continue with a weekly digital issue that keeps the "week" in Golfweek as relevant as ever.
Serious golfers, Golfweek is your magazine. We aim to be bigger, better and more compelling than ever. You can help us get there. Share your thoughts on the new look and feel of the print magazine, the digital magazine, the email newsletters and the website. How can we serve you better? Send your ideas, comments and suggestions to gahern@golfweek.com.
While I've gone through just some of the stories in the 82-page issue, I'm looking forward to reading this in print even more. The January issue appears to have a good blend of the traditional Golfweek franchises, only with some meatier features that might have been shorter in the weekly format. There is a sense of discovery with each page your turn and a feeling that Golfweek is aggressively trying to serve smart, core golfers who enjoy reading about the business of golf.
The table of contents:
A Donald Trump feature by Martin Kaufmann and Bradley Klein gets plenty of space, a list of the top 40 influencers in the game is sure to generate some discussion (and probably some hurt feelings). Other welcome editions include mental game coverage from Dr. Bob Winters, guest columnist Brad Faxon, a short profile of caddie John Wood, a review of Tiger's Bluejack National, an instruction piece from Ariya Jutanugarn and player profiles on junior golfer Noah Goodwin and LSU’s Sam Burns.
The design does not drift far from the current Golfweek look, but printed on higher quality paper, should provide something you can put on a coffee table. That is, if you don't mind looking at illustrated versions of Donald Trump and Tiger Woods this month.
Carpenter befriended a caddie at Cruden Bay in 2000 that began a long friendship.
When former Golfweek senior writer Jeff Rude and I visited Scotland years later, it was Chris’ late dad who picked us up. Chris wrote Monday about Ken’s last trip to Cruden Bay, in 2000; he wanted so badly to break 80 that day, and was 3 over with two holes to play. But he’d finish 9-6 and shoot 80, managing to chuckle about it later, as only he would.
This morning, halfway across the world in Scotland, the flag flies at half-staff at Cruden Bay, an honor the venerable club usually reserves only for members. That’s how Ken Carpenter touched people.
Also warming are the many stories flowing in from his former students at Valencia College, where Ken was a journalism professor for 12 years. It was one thing to spend many years at newspapers and magazines pounding in agate, editing copy and writing catchy headlines. But as a professor, he truly was able to impact lives and steer kids toward a passion, his passion, bringing refreshing life to an industry most view as fading to black in a hurry.
The lone negative of Rickie Fowler winning the 2015 Players in unbelievable fashion?
The youth-obsessed PGA Tour has bequeathed second-coming-of-Christ status on the week, riding Rickie like Kent Desormeaux on Exaggeratortrying to catchNyquist. Promos, more promos and undoubtedly on site "activation" that'll have his face plastered everywhere but on the ice sculpture in the Commissioner's buffet.
Rickie started to practice and play tournaments regularly, but on Wednesdays, he’d hit balls with his grandfather and hear stories about Taka's childhood, during which he was forced into a World War II internment camp for people of Japanese heritage.
Those moments with the man who introduced him to golf are the reason Rickie (whose middle name is Yutaka) cried after losing the Waste Management Phoenix Open in a playoff in February. It wasn’t because he missed out on a PGA TOUR victory; golfers lose far more tournaments than they win. It was because his grandfather, one of the 618,000 fans at TPC Scottsdale, had never seen him win in person.
Those moments led to Rickie getting his grandfather’s name tattooed in Japanese on the inside of his left bicep last year. They led to school projects and reports about Yutaka’s experience in the internment camp.
“I’ve never heard my dad talk about it and I’ve never heard Rickie talk about it,” Lynn says. “I think it’s possible Rickie could be the first person my dad gave those stories to.”
On a day of extraordinary shot-making and putting from multiple contenders, Fowler’s three turns at No. 17 made the difference in his playoff victory over Kevin Kisner and Sergio Garcia to win the Players — and will be the defining moments in his victory, and to date, the most scintillating final round in tournament history.
A couple of nice meaty long-form stories got me to wondering where you feel we are with stories over say, 2000 words? With the reduction in print subscriptions and consumption, it was thought that long form could survive because the Internet was not worried about space. But then we realized that it's hard to hold attention spans online or on mobile devices.
Yet it seems to me that of late, more publications have been trying to bring back the long read, often with a dedicated sponsor. A few informal questions if you feel compelled...
A) Do you long for long form reads about golf related topics?
B) Do you reward a publication that publishes them with some clicks or a subscription? Or not think much about that?
C) Do you notice a sponsor if a story is brought to you by one advertiser?
D) Do any recent long form reads stand out as memorable?
Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.
Unfortunately as Rick Young notes at ScoreGolf.com, Rubenstein has made clear this is Tiger's book.
