Inspired By Trump, Lydia Ko Working On Spin-Off Of The Apprentice

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Lydia Ko has a grander goal in mind than returning to No. 1 in women's golf: establishing herself as a reality television star.

Barring a setback like winning a major or a Race For The CME Globe, the former World No. 1 expects to channel her passion for hiring and firing into a business. 

“We’ve got a great plan going forward,” Ko said when contacted about a pitch document leaked on a Reddit community forum. “It really just allows me to monetize what I do best: firing caddies and coaches."

Ko admitted that her virtually annual process of changing caddies and coaches has been cumbersome and at select times, stressful. Ko says she was inspired to pitch Golf Channel on her idea thanks to Donald Trump's rise from reality show host of The Apprentice to the presidency.

Ko has penciled in the fourth quarter of 2018 to film the first pilot for "The Caddy Apprentice," where the golfer will conduct a contest to be her next looper as cameras record the interview and audition process. Former instructor David Leadbetter is expected to replace current instructor Ted Oh by then and will serve as a sidekick, though Ko said that could change three or four more times.

Ko admitted to being oddly comfortable at the thought of replacing current caddie Jonny Scott with cameras rolling.

“I can better deal with all the whimpering and whining by monetizing my love of replacing team members. I mean, like, who wouldn't want to say, ‘Bones Mackay, YOU’RE FIRED!'”

Besides Mackay, Ko hopes to lure caddies Fluff Cowan, Steve Williams and a hologram of Herman Mitchell for season one, though she hasn't worked out how Mitchell would actually carry her bag.  Ko already has written a pitch for The Swing Instructor Apprentice.

"Eventually there will be two shows running concurrently if all goes well and we can consolidate the production. There are so many people to fire. This is so much more fun than playing!"

Ko denied any plans to fire equipment supplier PXG and its founder Bob Parsons.

"Not yet, but the tax implications of all his free gifts have started to become a pain."

R&A Hits Pause On Plans To Sell Open Merchandise At Swilken Bridge, Other Famous Locations

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Following backlash for covering over golf’s most historic storefront in the name of selling Open merchandise, the R&A and St. Andrews Links Trust have quietly squelched ambitious gift shop expansion plans.

For now.

Sources close to R&A Chief Executive Martin Slumbers and Links Trust CEO Euon Loudon say the leaders were caught off guard by outrage surrounding their decision to smother the historic Tom Morris storefront signage with The Open’s logo. The same storefront that Bobby Jones sought refuge in after winning The Open, and where golf architects like C.B. Macdonald, A.W. Tillinghast and Donald Ross were inspired.

"We're just trying to grow the game and slow down the damn ball!" Slumbers could be heard yelling to Loudon as they bemoaned golf tourists during a meeting at a St. Andrews coffee shop. Out of their get together came a top secret agreement to put Open merchandise satellite shops on hold, including Slumbers' ambitious plans to erect one on the 18th fairway.

"Slumbers took inspiration from Peter Dawson and thought they could slow down drives on 18 by making it blind, ala the Road hole," said an R&A staffer. "Then he figured, 'while we're at it, why not sell some nice Open chotskies too.'" 

Images obtained for the planned Swilken Bridge satellite shop suggest the additional retail location would have been hawking Open-branded trinkets, caps and other gear as golfers cross the centuries-old landmark while blocking clubhouse views. 

Multiple sources confirmed other planned locations for conversion into Open merchandise shops included the lighthouse at Turnberry, a turf island on Muirfield’s 18th greenside bunker and the Cavern Club in Liverpool. The R&A refused comment on those plans but did issue a statement denying rumors of a merchandise shop floating through Carnoustie's Barry Burn during this year's Open.

Poulter Has Shot At Incredible (Practically) Last-To-First Houston Open Win

Ian Poulter's Masters hopes depend on a win at Houston this week and after an opening 73, his chances seemed bleak. But a pair of 65s has him tied for the lead going into Sunday's finale. With nearly all of the top 10 having not earned an invitation and several who have never won a PGA Tour event, the Masters field is looking likely to expand by one Sunday. (Oh and valuable FedExCup points will be earned!)

From Jonathan Wall's PGATour.com report on where Poulter's turnaround ranks historically should he win.

Should he go on to win, he would become the first player in the last 35 years to win a TOUR event after being tied for 123rd or worse after the first round.

There's also a TOUR title and a Masters invite on the line. But Poulter isn't worried about any of that — at least not yet.

"I'm in a funny position, right? I said to you guys I've got no expectations going out on the golf course," Poulter said. "I didn't have any expectations, I just went out to play golf. I'm going to do exactly the same tomorrow regardless."

The round highlights from PGA Tour Entertainment:

SUBSCRIBE to PGA TOUR now: http://pgat.us/vBxcZSh In the third round of the 2018 Houston Open, Ian Poulter climbed up the leaderboard in his bogey-free round, but Beau Hossler maintained composure heading into the final round. The Houston Open is contested at the Golf Club of Houston, near Humble, Texas.

Fred Ridley Recounts A Clifford Roberts Encounter That Definitely Sounds Like The Club Co-Founder We All Love And Know

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Augusta Chronicle Sports Editor John Boyette gets an exclusive sitdown with new Masters Chairman Fred Ridley.

The discussion sticks to golf stories from Ridley's days as a three-time participant in The Masters. Naturally, his best tale involves a Clifford Roberts encounter the week before playing his first Masters. Ridley was visiting the club and practicing. And of course, he just turned and there was co-founder.

“I don’t remember what I was doing, but I was standing by myself, probably just soaking it all in,” Ridley recalled. “And I turned around and there was Clifford Roberts. I thought I’ve done something wrong, I was ready to be lectured. But we had the nicest conversation, and I remember he was very polite, very kind.

“As we were finishing up, he said, ‘Son,’ and he pointed over to the Par-3 Course, ‘You’re going to play over there next Wednesday. I want you to get a few rounds in before the Par-3 Contest.’ That didn’t have a lot of meaning to me at the time, but I now know that that was a really special place for him. He loved the Par-3. I do have that recollection, which is pretty special.”

Well, the Par-3 Course was certainly was a place of interest to Mr. Roberts. 

Punters Take Note: Spieth Says He's Taken A Masters Steps Forward

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ShackHouse listeners know we've been looking for signs from Jordan Spieth to be rounding into Masters shape, and at least according to Jordan Spieth, the sign arrived Friday.

He's four back heading into Sunday's Houston Open finale but for the prognosticators out there looking for Masters signs, Jordan Spieth said after his second round 67

From Will Gray's report for GolfChannel.com:

“From where I was three days ago, goal accomplished for the week already. And it’s Friday,” Spieth said. “So at this point anything else is icing on the cake. It’s kind of weird to say that, but just trying to take a step forward every single day. I thought today was a step forward from yesterday.”

A Few Viewing And Logistical Tips If You're Going To The Masters...

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I've gotten some nice messages the last few days from folks wanting suggestions for their first Masters trip. I'm almost as excited for you as I am to again have the privilege of covering the tournament.

Luke Kerr-Dineen tackled this topic for GolfDigest.com and includes very smart tips, including how to minimize your Washington Road time. (Long-winded BTW here: don't fret if you get stuck in traffic, the Sheriff moves things along well enough even at the peak arrival times. Plus, the views of T-Bone's and ticket scalpers make the drive all worth it. If you're really clever, you've also downloaded Dave Loggins' Masters theme to your phone, which you'll soon be saying goodbye too.)

Some tips:

Sunday To Wednesday Bring A Camera - No cell phones in case you had not heard, and since most of us only use them these days for picture-taking, dust off your point and shoot, charge that battery, make sure the memory card is inserted and bring it along. Otherwise, you won’t be able to capture a few memories. Disposables work too.

No Camera, Line Up For A Founders Circle Photo - The line can be long but it's worth it. With three club photographers and easy online retrieval, what's not to love? Ryan Herrington explained in this piece how it all works. 

Timing - Practice round days, early arrivals are recommended as the traffic gets tough due to huge crowd sizes (larger than tournament days, some believe). Plus most players seem to arrive early and it allows you to do shopping. On the four tournament days, particularly Thursday and Friday, a later arrival and staying later affords some tremendous viewing. I’m amazed how early patrons leave on the weekdays. Though this is all with a caveat: an early arrival Thursday means being there for the Honorary Starts at around 8:15 am. 

Two Ideal Meeting Spots - The main scoreboard just off the first fairway will always be the easiest designated meeting spot for most and is a must for a photo during practice days. Another great spot is the concession/restroom/phone booth local behind the 8th tee and near the 17th. This is more convenient if you’re meeting someone who has been out spectating. The 8th tee is centrally located and no more than 10 minutes from any point on the course. 

Take A Stroll In The Park - For those wanting to just do a "lay of the land" walk, I have a weekend routine of scouting almost all of the hole locations early that helps you see almost every part of the property. Starting at the clubhouse, walk up the right of 1 fairway, down the right side of 2, then cut over, check out 3 and 4, before heading to the 3rd hole crossing for a look at greens 6 and 16. From there circle around 16 toward 15, then take the path through the trees to 13 green and the rest of Amen Corner. From there walk up hill to see the amazing 10th, 14th, 17th green and 7th greens, then head back up 18 to the clubhouse. It can all be done in about 45 minutes and you see every hole but the fifth. 

Favorite Viewing Spots - Skip the 11th fairway where the pine tree planting has ruined any viewing of this fairway, once a really underrated spot for watching. Head to the 12th tee where you can see the putting and 12th tee shots. The 13th fairway landing area is also a good spot if you are mobile. The 2nd hole landing area, 3rd green and 4th tee area is another mobile locale that allows fun viewing. For all day sitting, there is no beating any grandstand at Amen Corner and at 15/16.

Shop Early And Ship - A massive new three story merchandise center opens this year near the first fairway, joining a newer facility near the Gate 6 entrance by the fifth green. Most days the merchandise shop is best the earlier you go, though weekend days you can shop relatively traffic free as play commences. But you’re there to watch The Masters, not shop. Right? Either way, just remember shipping is your friend. The UPS rates are fair and the operation is a scene to behold, with remarkable efficiency that gives you little excuse but to ship your purchases home. Fragile items are packed in a healthy wrapping of bubble wrap and if there is any question about the fragility of an item, the staff errs on the side of caution.

Buy The Timeless Stuff**** - Grabbing merchandise like hats and t-shirts with this year’s tournament year seems like a wise choice at the time, especially if you want people to ask about your trip to the Masters or it’s the anniversary of a previous trip. But I’ve found most tend to regret the date stamping preferring to have Masters-logoed stuff with a little more permanence. ****However, if this year's tournament is another 1986 Masters, you’re going to be wanting something with the date. Speaking of which, some retro gear emblazoned with 1986 Masters would be pretty sweet, wouldn't it?

Have A Georgia Peach Ice Cream Sandwich - Essential, essential, essential! As are all of the sandwiches and chips thanks to cost and flavor. Regarding food lines, the concessions at Amen Corner and by 15 green/16 tee seem to be better designed for more patrons than some areas on the front nine and tend to have shorter lines. You rarely find lines at The Masters and most of those were for entering the shop, something that will likely be minimized with a new facility.

Don't Yell ShackHouse If You See Me - that behavior is strongly encouraged and greatly appreciated at all other golf tournaments. Just not this one. 

Instagram Wrap: Sergio Signs, The Drive, Chip And Putt Finalists, Signs Of ANGC Color, First Look At Pine Valley's Revamped 12th

Always one of the best days of the year, the Drive, Chip and Putt national finals arrive Sunday at 8 am ET on Golf Channel. The USGA, PGA of America and Augusta National Golf Club team up to carry out the final stage after kids from all over the country competed in three previous stags for the opportunity to reach Sunday's finale. Tune in, the kids are amazing!

Bill Fields with a preview and some color from Saturday's practice festivities.

Sergio Garcia will send them home with a signed flag, not a bad memento:

The 2018 national finalists in the Drive, Chip and Putt:

The Masters is long overdue for an explosion of color. This teaser suggests we may have some blooming azaleas this year...

Azaleas in bloom ahead of #themasters.

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The 12th hole at Pine Valley has seen tree clearing and what appears to be Tom Fazio's homage to Tobacco Road? Let's hope with some weather and time it looks more like Pine Valley. 

Instagram: Another ANA Ace, An Augusta Jones Bag, Normandy From Above & An Amazing 19-Month-Old Lefty

Another day, another ace at the ANA Inspiration that means two first class tickets. This time it's Sydnee Michaels.

A sweet Jones bag paying homage to the colors of the Masters.

Normandy from above, with golf.

Normandy from above 📷 via @dennisschmelz #france #europe #travel

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This guy is 19 months!

Target practice 🎯

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Convicted Inside-Trader Billy Walters Is Not Pleased With Phil Mickelson

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As he sits in a Florida minimum-security prison, sports gambler and businessman Billy Walters awaits an appeals court ruling and stews about the role Phil Mickelson played in his conviction, reports ESPN.com's Mike Fish.

Over several interviews recounted in a compelling piece by Fish, Walters is mostly still unhappy with his former golf buddy Mickelson.

"Here is a guy that all he had to do was come forward and tell the truth," Walters said in October, as he leaned forward in a chair behind his nearly 10-foot-wide office desk, its marble top home to three computer monitors. "That was all he had to do. The guy wouldn't do that because he was concerned about his image. He was concerned about his endorsements.

"My God, in the meantime a man's life is on the line. He's going to go to prison. And you got prosecutors up there during the entire trial, the entire month -- all they talked about over and over was me giving my friends insider information. That is all they talked about. And they knew those jurors were all up on the internet reading that stuff about Phil [profiting from the Dean Foods stock purchase]."

Instagram: Kristinsdóttir's ANA Ace, Harry Ellis' Road To Augusta, Rare Glimpses Of The Honorary Starters And Aiken Golf From Above

Ólafía Kristinsdóttir's opening around ANA Inspiration ace earned her two first class tickets anywhere in the world on the airline:

Amateur Harry Ellis is preparing for his first Masters. His infographics are certainly strong!

Some rare footage of the Honorary Starters at The Masters in the latest appetite whetting teason:

A wintertime aerial view of Aiken Golf Club, a gem in the vicinity of Augusta National...

Why The Tom Morris Shop Is One Of Golf's Most Important Places And Why It Needs To Be Restored, ASAP

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For those who have grown up when the professional golf shop was a vital gathering place, the resurrection of Old Tom Morris’s hub at 15 Links was yet another reminder that virtually all important golf development started in St. Andrews. Bear with me here, but seeing the Tom Morris name plastered over with the sterile "The Open" branding warrants a deeper dive into this retail space's past.

When the Links Trust restored this sacred spot in 2011, it was seen by the golf world as a nice tribute to the “Grand Old Man of Golf.” But the shop’s lineage, when imagined through the writings of early golf pioneers, becomes more clear. Or even profound. 

Layers of carpet and dry wall covered the bones of Old Tom’s longtime hub of storytelling, golf ball sales and clubmaking. When the layers were peeled back to reveal the origins of the shop, the significance of this location became more clear to anyone with a little imagination. 

There are the deep etchings in the floor from the days when a team of artisans were crafting clubs. Also revealed was that one-of-a-kind grey stonework that supported Old Tom’s footsteps, the fireplace where gutta was shaped, and most breathtaking of all, the wood counter where he or his team of craftsman could work while looking out at the Home green shaped by Morris.

Any golfer who has spent time in a pro shop with fellow aficionados can easily imagine the conversations, brainstorming, joke-telling, commiserating and idea-sharing that took place in this 870 square feet of prime golf real estate. And we know from select writings that many of golf’s most important early figures were influenced by their time spent at the Old Tom Morris shop. 

Remnants from the old clubmaking days revealed under layers of carpet.

Remnants from the old clubmaking days revealed under layers of carpet.

When a young Charles Blair Macdonald--widely considered the father of American golf after importing the best of Scottish golf principles to the States-- arrived in St Andrews, he was too young to be allowed in the Royal and Ancient clubhouse. 

“The day after I arrived in St. Andrews my grandfather took me to genial and much beloved old Tom Morris and bought me three or four clubs,” he wrote in Scotland’s Gift—Golf. “He also secured a locker in Tom’s shop, for juniors were not permitted in the Royal and Ancient Club, to which both my grandfather and my uncle, Colonel William Macdonald, belonged.” 

The man responsible for bringing the most important golfing principles to an America, at a time when the early game was a warped version of the sport thriving in Scotland, began his education in Old Tom’s shop.

“Old Tom was the Grand Old Man of golf,” Macdonald wrote, “The philosopher and friend of all youthful, aspiring golfers.”

We’ll never know what lessons were imparted to Macdonald by Old Tom during many visits there, but it is easy to imagine him learning about golf architecture, course maintenance, clubmaking or the impact an influential elder can have on an impressionable lad.  

Morris great-granddaughter Sheila Walker looking out the window, 2015 Open Championship.

Morris great-granddaughter Sheila Walker looking out the window, 2015 Open Championship.

“He was always equable in temper, always courteous, much beloved by everyone.”

Two other vital American golf pioneers, Donald Ross and A.W. Tillinghast, were known to have spent much time around the shop, ruminating on the game with the Morrises and the team of artisans crafting clubs from around 1866 to Old Tom’s passing in 1908. Ross is best known for being America’s most prolific master designer, but the son of Dornoch was also a clubmaker, promoter and instructor whose inspiration was Old Tom Morris. 

Tillinghast was also a vital early promoter of amateur golf, history, design and maintenance before establishing himself as a course-creating genius. He wrote lovingly of his time at St Andrews and in particular, with Old Tom. 

“I met him in 1896 and although I never saw him again after 1901, he did write me several brief notes,” Tillinghast wrote in a magazine essay about the image he captured of Morris. “At the time when the photograph was taken we had been chatting in his shop and I happened to have with me my “Lantern” as Andra Kirkaldy used to call my camera. Old Tom was not at all inclined to pose for photographs but I cajoled him to the open shop door. This fortunate likeness was the result, for he declared it the best ever made of him. Aside from any merit as a photograph, I do know that it was very like him, for his true, kindly nature shows straight from his eyes. The picture shows him looking out over the Home Green, which he told me had been built over the bones of dead men, and where he still held the flag for the finish of all important matches. He used to potter around this green, often with a handful of sand to fill into holes, and it is more than likely that his oft-repeated advice to me, to use plenty of sharp sand on the putting greens, has exerted a lasting influence during many years of course construction.”

To an American impacted by Tillinghast, realizing that so much of his inspiration, wisdom and passion started in that shop, makes 15 The Links as sacred a space as the Old Course turf. Another American golf pioneer, Bobby Jones, did not have the opportunity to visit Old Tom in the shop, but he did take refuge here after he was mobbed on the 18th green upon winning the 1927 Open Championship, adding to the lore of the shop.

Like that historic day, we can only imagine what was said in this historic space and realize its role in shaping the sport outside of St Andrews. To generations of golfers over the century who have taken up the game since Old Tom’s passing, golf shops around the globe continued the tradition he started of providing questioning and impressionable golfers a refuge to simply linger and talk about this strange pastime with other like-minded souls. Certainly few golf shop mentors in golf ever carried the gravitas of Old Tom. But when you’re new to golf and some won’t take the time to welcome you to the sport, the role of golf shops as informal educational spaces has long been misunderstood in helping establish youngsters as long time participants, or keeping older, doubting types connected with others who love the sport.

In the last decade, at least in America, golf shops have lost the type of influence they once had with club sales moving to superstores or online. Which is why the Links Trust’s 2010 purchase of the space is so important to telling the story of golf. (There is also the preservation of the upstairs living space by Old Tom’s great granddaughter Sheila Walker—who still can be seen hanging out the top floor window taking in the best view in golf the way Old Tom once did—that adds to the lore of 15 Links.) 

The £100,000 spent to preserve and modernize the shop allowed the space to function as a business, but to historians and romantics, was spiritually recouped when elements of the shop were uncovered. Looking at the façade as it has looked for over a century--including the stylish lettering on the signage that legions of golfers photograph daily—the golfer infatuated by St Andrews can savor this space. You can imagine the ghosts of visionaries like Macdonald or Ross or Tillinghast gathering around their hero. 

Taking away the historic facade away to sell some Open Championship merchandise is as repulsive to those who admire Old Tom Morris as the words "British Open" are to the branding geniuses who thought it would be a good idea to cover over the Tom Morris name. 

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We talked about the shop and its importance a few years ago on Morning Drive, and took a tour inside after its restoration:

Steiny Pushes Back On New Tiger Book: “Egregious errors”

With the new Simon & Schuster published Tiger biography now widely available, the Woods camp has pushed back, calling the Jeff Benedict and Armen Keteyian tome a re-hash from older books and articles. 

I'm surprised that Agent Mark Steinberg decided to acknowledge the book at all, but given the visibility of the authors and some of the more salacious tidbits overshadowing the attention given by the authors to the price of celebrity, perhaps pushback was wise.

Rex Hoggard, writing for GolfChannel.com sets up the story and offers this from Steinberg:

“This book is just a re-hash from older books and articles and it’s hard to tell if there’s anything original at all,” Woods’ manager Mark Steinberg said. “The authors claim ‘we seldom quoted anonymous sources’ yet they relied on them at least 65 times.”

Steiny with a little self-reference in the third person action here...

“They insist that they ‘provide a wealth of new insight,’ but without any input from Tiger, [Woods’ mother] Tida Woods, Mark Steinberg or those closest to him, that’s obviously impossible,” Steinberg said. “It’s clear the sources they actually rely on are people that haven’t spoken or interacted with Tiger for many years, most with ulterior motives.”

Former Clinton Administration counselor to the President, Doug Bandwrote to Golf Digest, taking issue with an account in the book of the Learning Center's opening. Band says "there is hardly an accurate or true word in the excerpt."

According to Awful Announcing's Andrew Bucholtz, who also rounds up some of the issues at hand in debating the book, he quotes one of the authors pushing back on Band's account.

Keteyian then fires back at Band, saying “I called him to fact-check the information that’s in that section,” and reveals that Band is the source for the quote of “I’m Tiger Woods, king of the world, go eff yourself,” plus says he had another source in that fivesome who described that round. Benedict then talks about how there is new and fresh material in this book, like stories of Woods being comfortable with kids who didn’t know he was famous and one of his neighbors talking about him asking who he can trust, and Keteyian talks about the book illustrating “the cost and the price of fame.”

Authors Benedict and Keteyian on Outside The Lines (embed not working but link should).

Renowned documentarian Alex Gibney will be developing a “documentary series” based on the new biography, Reuters reported Tuesday. No outlet has been named but the combination of Tiger intrigue, Gibney's reputation and the host of streaming options makes it likely the series will find a home.

WSJ: "The Next Chinese Trade Advantage: Professional Golfers"

Thanks to reader John for Brian Costa's overview of China and golf as Shanshan Feng is the top-ranked female player and Haotong Li continues to progress, entering The Masters as the highest-ever ranked Chinese golfer (No. 41).

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However their success seems unlikely to sustain the Chinese game as long as courses are considered illegal, a minor glitch in golf's grand plan to profit on the creation of overpriced, overbuilt courses.

But the obstacles are greater in China, where more than 200 courses have been closed as part of President Xi Jinping’s war on government corruption and gaudy symbols of wealth. Fewer than 500 courses remain in the country.

Gareth Winslow, a New Zealand-born golf coach who works in Shanghai, lost two jobs in recent years when a course and a driving range where he worked were abruptly shut down. “The bulldozers come in and just knock everything down, so there aren’t a lot of options after that,” he said.

And it still starts with driving ranges, par-3 courses and affordable places to start...

If Chinese professionals continue to make headlines overseas, it may draw more wealthy Chinese to the game, Winslow said, “but if China wants to become a global power in golf, there needs to be more accessibility.”

Time To Update Your Masters Apps: New Features, Classy Design And Enterprise Grade Artificial Intelligence!

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You can now download The Masters app from various stores (iTunes here).

If you're an AppleTV user and have auto-update enabled, the 2018 version should be ready to go.

If you're a cord cutter--enjoy that buffering!--this guide will help you find ways to watch the Masters via HuLu, YouTubeTV, Playstation and DirecTVNow.

The big upgrade to the mobile and tablet app's this year comes via IBM's Watson--no relation to Tom or Bubba. Here's the fancy way of saying what you will find across all platforms if you log in and denote favorite players:

This year, IBM Watson is moving us from scores and statistics to faces and fist pumps. For the first time ever, the Masters is using enterprise-grade artificial intelligence to capture the essence of the competition; the sights and sounds that make this a tournament unlike any other. 

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Take that craft, artisanal, fair trade and organic grades of Artificial Intelligence!

Watson watches hundreds of hours of video from all of the Masters live streams. It identifies the player in each clip, and scores the highlight worthiness of that clip by listening for crowd noise and commentator excitement, and watching for player gestures. The highlights are scored and indexed, making the video production process easier for the Masters digital team. And they are packaged up into personalized highlight reels for users of the My Moments feature in the Masters app. 

And this is clever:

My Moments allows fans to customize their Masters app by saving their profile across all digital platforms. End users select their favorite players and highlight packages are tailored to their preferences. The app also features a spoiler-free mode, which determines the last time you checked in on the tournament action, and chronologically walks you through everything you missed, without revealing the real-time score until you’re caught up.

To put this more succinctly: it's a lot like Instagram or Snapchat Stories. Only better!

The centerpiece of the app remains the ability to watch Live Coverage and get quick access to a Leaderboard.

The offerings on the AppleTV also allow you to watch channels like Amen Corner Live, Featured Groups and other video, including surprise nuggets like last year's broadcast and the Green Jacket ceremony at the putting green. 

A few screen grabs here:

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