Overcompensated retread alert!
Honma Golf USA is apparently unable to do basic Google searches to read up on how Mark King is not the man to run your equipment company unless you want an unhappy ending.
The former Undercover Boss star who wheeled out multiple Taylor Made drivers in a year in a move that set the company back with consumers, advocated 15 inch cups, sat on the two-meeting PGA of America task force to grow the game and eventually found himself stashed in Adidas North America offices somewhere, is back running Honma Golf USA.
Mike Stachura reports on King joining the Honma brand in what the former Taylor Made CEO calls a consulting role, though employees are already calling that nonsense. Great start!
“He’s in charge,” said one former Honma employee who requested anonymity. The employee indicated King’s position was announced internally at Honma last month. “It’s been in the works for awhile. Mark’s taking over everything.”
Got to love his description of the new boss, Chairman Liu of Honma.
“There were two things that made this attractive to me and the first one right away was him,” King said. “He doesn’t speak a lot of English, but his enthusiasm is mesmerizing. On top of that, with this brand, I see the opportunity to do different things, the right things for this brand, to understand who its customer is and how to reach that customer.
“He was interested in having someone help him who understands golf and understands golf in North America and how to present that brand to the market. My role is to help them build the brand.”