Like many stories on Tiger’s new deal with Discovery and the PGA Tour, this interview Discovery CEO David Zaslav glosses over one key element of the Tiger Woods-is-coming-to-your-living room-next-year-narrative: he’s not, if you live in the United States. (At least not on Discovery’s GolfTV, he will be seen on PGA Tour Live, Golf Channel, NBC, CBS and TNT, among others).
Nor is Tiger going to be seen on American screens until 2022 at the earliest as part of this content play that more like the PGA Tour building its own network while wisely consolidating its international presentation, as something looking to satisfy viewers.
More interesting for those on the television side of this story is the increasingly debatable vision of a world where we all watch things on a phone. Zaslav emphasizes repeatedly in this interview with CNBC’s Squawk Box, even holding up his phone twice to highlight his predictable “Netflix” comparison.
Anyone who has watched golf on a phone can tell you that the viewing experience is generally limited since it is not shot for such devices nor can it ever be made compelling as a cell phone product give the length of a round. Then again, maybe this will finally encourage the PGA Tour to do something about slow play!
Conversely, on a large screen golf is brilliant, giving the sport an aesthetic advantage over others. Sponsors pay handsomely to be viewed in as many homes as possible and to have their logos seen as easily as possible, without being obtrusive. The phone push seems to conflict with the needs of sponsors.
Maybe they see a future without the sponsorship model, with golf tournaments bankrolled by streaming fees?
Anyway, check out the interview, if nothing else to hear one particularly incoherent question at the 3:50 mark or so from Andrew Ross Sorkin. The New York Times columnist appears to know no particulars of the Discovery-PGA Tour deal. Zaslav rides it out artfully. That’s why he gets the big bucks.
Here is the full chat with Zaslav:
Tiger appeared after with Zaslav joining the questioning and talked about getting to answer fan questions, including the ones he really wanted to answer after all of the dumb ones the media asks. Ok.
Tiger also speaks of getting to do content on his own terms and bringing “new youngness” to the game.
He also speaks about getting to make direct contact with his fans by putting instruction and content on phones and tablets. Yet again, no mention that this grow the game effort is only outside the United States for the next three years. Seems misleading. But maybe that’s the point?