IM'ing With The Commissioners II

Well my NSA sources have scored with another IM chat between Tim Finchem and Carolyn Bivens. As with the first of these IM exchanges obtained, the more recent chat provides a wonderful opportunity to better understand two of golf's most powerful leaders.

DaBrandLady: tim are you there?

twfPGATour©: Yes Carolyn. Hello.

DaBrandLady: how things?

twfPGATour©: Fine, though we hit a bit of a rough patch with some of the media reports lately on the 2007 platform shifts.

DaBrandLady: yeah i saw some of the brand hits you’ve taken. does the market research indicate any concerns?

twfPGATour©: No, all good there. Everyone is very pleased about our new alignment with BMW, the fans in particular are excited to interact with such a positive brand.
twfPGATour©: And all of my Vice Presidents are excited that they might get employee pricing on the new 7 series.

DaBrandLady: that’s wonderful. it's such a great brand.

DaBrandLady: and what about Washington D.C., we’re doing some benchmarking on a possible event there…

twfPGATour©: Solid demos, tricky permitting issues when you are trying to rebrand a golf course. Thomas Boswell is a bit of a pain, too.

DaBrandLady: speaking of rebranding, as part of the many exciting initiatives we are embarking on, i think we have something you will love

twfPGATour©: Oh?

DaBrandLady: i been reading that you love cooking

twfPGATour©:  Oh don’t believe everything Greg Norman and Sean Murphy say

DaBrandLady: not that kind of cooking silly! i meant food cooking, you know like on The Food Channel

twfPGATour©: Oh right, of course.

DaBrandLady: I was hoping you would buy some copies our new LPGA and Canyon Ranch branded cookbook

DaBrandLady: we’re leveraging the equity of both brands for charity!!!!!

twfPGATour©: That’s great Carolyn. Good for you. You know giving back is the heart of the PGA TOUR(C)
twfPGATour©: Just send a couple dozen copies over and I’ll give them out to policy boards for Christmas

DaBrandLady: oh, that's such an old demo, can’t you skew a little younger?

twfPGATour©: You know I’m always trying.

DaBrandLady: the pga tour should consider its own book cooking

DaBrandLady: I mean, book on cooking

twfPGATour©: You mean harnessing some of our young, athletic and young players?

DaBrandLady: like villegas! if i were you’d, I get him to the oscars after parties next year

twfPGATour©: Huh?

DaBrandLady: didn’t you hear about our oscars night branding?

twfPGATour©: Oh yes, yes, great idea, I’ll note that. Uh Carolyn, while I have you here...

DaBrandLady: Yes Tim?

twfPGATour©: These points standings and playoffs you have…

DaBrandLady: yes?

twfPGATour©: It’s connecting with the fans, right?

DaBrandLady: oh absolutely, you should see the hits we are getting on the desktop wallpaper download

twfPGATour©: Wallpaper?

DaBrandLady: yes, check it out:  LPGA Desktop Wallpaper

DaBrandLady: the 12-24 year olds love it. i use karrie webb in her nabisco robe for my computer desktop.

twfPGATour©: Oh I’ll check it out. Is there one for Brittany Lincicome?

DaBrandLady: oh tim, you identify with her can-do attitude, don’t you?

twfPGATour©: Yep, she’s a fighter. And I think I’m going to have to be one of this points thing doesn’t work out.

DaBrandLady: it’ll work out great tim, I know it. trust me, I have good instincts on these things

twfPGATour©: Thanks Carolyn, it’s reassuring to hear that from you.

DaBrandLady: anytime tim.

twfPGATour©: Well, goodnight Carolyn, give my best to…to...

DaBrandLady: he says hi back too! night!


Say Goodbye To Hamilton Farm...

...say hello to The Donald? Thanks to reader Tom for this Kevin Manahan story in the Star Ledger about the possible move of the recently concluded LPGA match play event (I don't the name and I'm too lazy to look it up).

 "This is a great course. I love this place," runner-up Juli Inkster said yesterday. "But it's probably not the best place for a match-play tournament. I'll be disappointed. It's a great golf course, and the people here have been wonderful, but it's probably not the perfect setting for an event like this."

Brittany Lincicome, the 39th seed, upset Inkster in the title match, 3&2. But the 20-year-old also ousted Michelle Wie, the 16-year-old phenom, and Lorena Ochoa, the LPGA Tour's leading money-winner this season. Inkster said people should have seen it coming. Lincicome is one of the longest hitters on the women's tour, and Hamilton Farm, with its wide-open fairways, lets the bombers swing fearlessly on the tee boxes.

"I didn't hit my driver well this week, and I think I missed one fairway," Inkster said. "If there are courses for horses, this place was made for Brittany. She has a tendency to get wayward with her driver on other courses, but here she could just bang away.

"For match play, you need a course that gives you more risk-reward situations. Give the long hitters a chance to go for the par 5s in two, but make them pay a price if they miss the shot. I love this place, but it's not the best place for match play."

With the two-year contract expired and a new deal unlikely, the tournament will have to find a new home. Marc Webster, the tournament director, had no comment yesterday on the future, but there is speculation the event could move to Trump National Bedminster, which is less than 10 miles away.

Trump officials have denied interest in the event, but that might have changed. Carolyn Kepcher, managing partner of Trump Golf Management and the chief operating officer of Trump National courses in Briarcliff Manor, N.Y., and Bedminster, was spotted at the pro-am on Wednesday, and people connected with the event said she was at the course "more than once."

LPGA Cookbook To Feature Bivens Recipe For Benchmarking

I'm teeing this one up for you, feel free to submit your recipe suggestions under "Comments."

GOOD LPGA EATS: LPGA Tour commissioner Carolyn Bivens and current and former players have combined with Canyon Ranch integrative wellness resorts on a 60-page cookbook: The LPGA Cooks with Canyon Ranch. Proceeds from the $10 US book will benefit Shape Up America!, a not for profit organization for raising awareness of obesity as a health issue.

Bivens submitted a recipe for beef lasagna.

Other recipes included Hall of Famer Nancy Lopez's turkey chili; Natalie Gulbis' healthy beef stew, Beth Daniels' Dijon chicken, Karrie Webb's avocado, mango and walnut salad, Ai Miyazato's Edamame rice balls and Morgan Pressel's championship bundt cake. Paula Creamer has recipes for raisin scones and chicken salad. Canyon Ranch chefs also provide new recipes.
 

MacDuff's Post Western FedEx Cup Points Standings

fedexcuplogo.jpgAs it stands now, the wonderful David Duval would get in the FedEx Cup playoffs if MacDuff's points system was used, but the future Ryder Cup captain (you can always dream David!) doesn't qualify using the Tour's system. I know you can hardly contain your shock over this development.

On a serious note. Really. I know "strength of field" is being taken into account in the Tour's version by giving extra points to the majors, THE PLAYERS and the WGC's. But that would seem to just increase the likelihood of big name players who are prone to play a light schedule, continuing to not play often enough.

While under MacDuff's system' each event would have more sway. Oh wait, this is all assuming that the playoffs are actually hard to get into. My bad!

1    Mickelson    22546.5        15
2    Singh    21859.37        16
3    Furyk    21312.5        14
4    Gf. Ogilvy    18487.5        12
5    Pettersson    18383.33        16
6    Glover    17241.66        13
7    Cink    17146.33        14
8    Immelman    17112.5        12
9    Weir    16659.37        14
10    Appleby    16437.5        13
11    Donald    16339.37        11
12    Toms    16196.87        11
13    Van Pelt    15940        17
14    A.Scott    15725        11
15    C.Campbell    15587.5        13
16    Pampling    15535        14
17    Pernice    15525        12
18    Z.Johnson    15362.5        13
19    B. Quigley    15075        12
20    Oberholser    14637.5        13
21    Bohn    14238.33        14
22    Verplank    14087.5        12
23    Gay    14037.5        14
24    Funk    14025        15
25    T.Clark    14010        13
26    Olazabal    13862.5        10
27    Sabbatini    13754.16        12
28    Mayfair    13679.16        15
29    Vn Taylor    13162.5        12
30    Choi    13125        13
31    Goosen    12937.5        10
32    Jerry Kelly    12600        11
33    T.Woods    12584.37        7
34    Senden    12562.5        12
35    Harrington    12450        10
36    Purdy    12375        12
37    Hoffman    12137.5        13
38    Love III    12050        12
39    Ames    12012.5        9
40    Imada    11667.5        13
41    JJ Henry    11662.5        10
42    Crane    11585        12
43    Watney    11535.71        13
44    Chopra    11479.5        13
45    Villegas    11475        12
46    J.Ogilvie    11468.21        12
47    Allenby    11262.5        10
48    Herron    11247.5        12
49    N.Green    11177.5        13
50    Flesch    11143.21        16
51    Els    11140        11
52    D.Wilson    11112.5        12
53    Lehman    11075        11
54    Warren    11075        12
55    Leonard    10820.83        12
56    Parnevik    10767.5        12
57    Sluman    10762.5        14
58    S. Maruyama    10550        11
59    Wetterich    10425        9
60    Stricker    10362.5        8
61    Rose    10329.16        12
62    RS Johnson    10305        10
63    Bryant    10257        10
64    Slocum    10187.5        12
65    Austin    10150        14
66    Poulter    10062.5        10
67    Curtis    9762.5        12
68    F.Jacobson    9675        10
69    Branshaw    9662.5        10
70    D. Howell    9587.5        8
71    Palmer    9466.66        11
72    Bertsch    9431.25        13
73    Jobe    9392.5        11
74    Kenny Perry    9375        11
75    Br.Davis    9342.5        11
76    Beem    9318.75        11
77    Lonard    9298.21        12
78    Howell III    9187.5        14
79    Hart    9167.5        10
80    Garcia    9112.5        8
81    Waldorf    9087.5        11
82    Micheel    9075        10
83    Lowery    9062.5        11
84    JB Holmes    8945.83        9
85    Estes    8925        10
86    Sean O'Hair    8824.5        11
87    Maggert    8812.5        9
88    G. Owen    8662.5        9
89    Barlow    8612.5        11
90    Goggin    8600.25        7
91    Azinger    8562.5        11
92    Rollins    8537.5        9
93    Andrade    8482.5        10
94    Couples    8437.5        10
95    Baird    8242.5        8
96    Pavin    8200        8
97    Mahan    8187.5        12
98    Gove    8175        8
99    Franco    8112.5        9
100    Sutherland    8075        11
101    DiMarco    7959.37        9
102    Gronberg    7937.5        9
103    Kaye    7900        11
104    Olin Browne    7812.5        13
105    J.Smith    7800        10
106    Sindelar    7787.5        12
107    Cook    7700        8
108    Calcavecchia    7617.5        14
109    Geiberger    7481.25        11
110    Leaney    7437.5        8
T111    Dickerson    7325        10
T111    Fischer    7325        10
113    Triplett    7175        8
114    Faxon    7125        10
115    O'Hern    7100        5
116    Langer    7079.16        9
117    Gore    7050        7
118    Lickliter II    7050        9
119    Bjornstad    7030        10
120    Baddeley    6962.5        8
121    B. Haas    6962.5        9
122    JL Lewis    6937.5        11
123    M.Wilson    6902.5        8
124    J.Byrd    6862.5        5
125    Bub Watson    6850        7
126    Barron    6606.25        9
127    Armour III    6425        8
128    Pat Perez    6350        8
129    Durant    6281.25        13
130    Cabrera    6162.5        6
131    Allen    6050        9
132    Gamez    5962.5        10
133    Overton    5887.5        11
134    Ridings    5737.5        10
135    D.Maruyama    5687.5        9
136    Atwal    5650        6
137    David Duval    5525        7
138    Garrigus    5505        9
139    Ws Short Jr    5462.5        11
140    Frazar    5375        8
141    D.Clarke    5275        5
142    Matteson    5225        9
143    Westwood    5187.5        5
144    Petrovic    5187.5        8

Questioning Finchem

Ed Sherman on his Chicago Tribune golf blog:

...to hear people talk, rotating the tournament to other Midwest cities also was part of the price. No way. The Evans Scholars would make just as much money if the tournament stayed at Cog Hill.

We spent the entire week in the press room trying to figure out why PGA Tour Commissioner Tim Finchem made this decision. There has to be something we're missing, perhaps some grand marketing scheme that is way over our feeble brains.

I don't think so. There can't be a reasonable explanation why the PGA Tour would leave the nation's third largest market to go to much smaller towns in the Midwest.

Even worse, do you realize in 2008 the Tour won't be in cities like Chicago, Philadelphia, San Francisco, and Washington D.C.? When I asked Jim Furyk about that situation last week, he tried to be diplomatic, but you could see he was troubled by the Tour's lack of presence in the major markets.

Perhaps, the Tour wants to go small-time.  That has to be it, because its thinking certainly is small time.

They Understand The FedEx Cup In Chicago (Well, not really)

In a Q&A with Mike Spellman dubbed, "Let's wait, see about BMW Championship," Western Golf Association's Don Johnson demonstrates little idea of the FedEx Cup is going to work, and little enthusiasm for the scheduling change. Welcome to the club Don!

Q. When you first heard the idea of this playoff system, what were your thoughts?

A. I was confused.

Q. How long did it take to get unconfused?

A. Well, I’m not sure that I am. The point system and everything … I think anybody in the golf business who’s forthright about it is going to tell you we have to wait and see how this thing is going to work. The PGA Tour thinks it’s going to be wonderful, and I hope they’re right.

Q. It’s kind of a roll of the dice, isn’t it?

A. Yeah. And they may have to tweak it a little bit after the first year when they see how it actually works in fact as opposed to in theory. It’s certainly going to be a great thing for us being the final tournament before the Tour Championship.

Q. Why is the move from the Fourth of July to Labor Day a good thing?

A. The jury is still out on that, to be honest about it. I don’t know what happens to the interest in golf in Chicago after Labor Day. I’m hoping this event will be so spectacular that they’ll turn out, but we have to wait and see. It’s a work in progress.

Q. Your main worry about the September date?

A. You’ve got your Labor Day drop-off in golf, and then you’ve got Big Ten football, Notre Dame football; you’ve got baseball heading toward the playoffs … but we won’t have Taste of Chicago. There will be some competition we don’t have now. We’ll have to wait and see.

Q. Do the smaller crowds this year give you cause for concern next year?

A. Yes. The answer to that is yes. I worry that this week with the field we’ve had and the weather, that we have less people here than we had last year. (On Saturday) we had 7,000 less. That’s a lot. I don’t get it.


To Play The Scottish Open?

John Huggan wonders if it's a good idea to play the Scottish Open on mushy Loch Lomond before turning to links golf at the Open Championship.

Famously, Tiger Woods has never felt inclined to make his way to the bonnie banks, preferring instead to warm up for the game's oldest and most important event on the links of Ireland with various friends and assorted millionaire bookmakers. And many have followed suit, or are going to. Take Michael Campbell.
"For about the past five to six years, I have been playing the Scottish Open the week before the British Open, but not this year," said the 2005 US Open champion only the other day. "Unfortunately, Loch Lomond is not the ideal course to hone your game in readiness for a British Open.

"It is just common sense to warm up by either practising on a British Open host venue or on a similar links-type course. Phil Mickelson has already been over to Hoylake getting used to the course and that's what I will be doing."
And... 

...it is the softness and invariable wetness of the beautiful Tom Weiskopf-designed layout that is keeping them away. Four days of hit-and-stick golf is hardly the best preparation for the fast-running links that is Hoylake. Think chalk and cheese.

Add in the fact that top-level golf is these days hardly ever played by the seaside and the case for absenting oneself from the undoubted charms of Loch Lomond is a tough one to answer. Like it or not, the game's best players are increasingly a one-dimensional bunch. It isn't that they are not capable of playing the wide variety of shots called for on a humpy-bumpy links; they are. It is more that, on circuits and courses that more and more offer the exact same challenges and shot-values week after tedious week, they are simply not called upon to do so. With neglect comes less competence.

Morrissey: Another Finchem Fan

The PGA Tour's Bob Combs is going to have a busy Monday! After he places a call to the Augusta Chronicle to stick up for his boss, he'll have to call Rick Morrissey, who writes about the Western's demise:

Thanks to Finchem's oddly wired brain, Chicago soon will have a golf tournament every other year instead of yearly. This is the same Chicago that has embraced golf forever and with a fervor not seen in many other towns. But never mind that.

Finchem wants Chicago to share what will now be called the BMW Championship with St. Louis, Indianapolis and Minneapolis. If your city's name ends in "is," Finchem apparently wants you (hello, Illiopolis). That's about the only logical explanation. Chicago is the third-largest city in the United States. Indianapolis ranks 12th, Minneapolis is 48th and St. Louis 50th.

You know, it would be fun to hear the Commissioner explaining how the 12th, 48th and 50th place "markets" will give the playoffs a big boost. Oh, right, it's about the golf courses. Bellerive and Hazeltine. Doesn't get any more scintillating than that.
It's not just grumpy sports columnists who believe this is a major show of disrespect to the city. The commissioner might have wanted to check with Woods about the plan to leave Chicago for dead every other year.

"It's unfortunate because it's been such a great event, an historical event on our tour," Woods said after finishing in a tie for second Sunday. " . . . Look at the list of champions. It's a pretty impressive list.

"Unfortunately, we're not going to have a tournament anymore, but I think it's more unfortunate that we're not going to come here to the Chicago area each and every year. This is one of the biggest markets in the United States, and we're coming in every other year."

 

Technology On The LPGA Tour

Steve Hummer penned this piece on technology and the LPGA Tour, with a few noteworthy quotes and anecdotes.

LPGA rookie Brittany Lang is in love. And it shows in that little extra bounce in her step as she hikes it down the fairway. Way down the fairway.
"The new technology is hot," she said.

Speaking early in the season, during the Florida's Natural Charity Championship at Eagle's Landing, Lang was just getting adjusted to professional life and some of the new toys at her disposal. Currently sixth in the LPGA in average driving distance (271.9 yards), she is part of a new generation combining greater strength and the latest supercharging of club and ball to add oomph to the women's game.

"By the time Q [qualifying] school ended and the time I started playing on the Tour this year, which was like three months, I worked on my swing. But I switched equipment to the newer stuff, and I was hitting my driver 15 to 20 yards farther."
Oh I don't know, maybe it was the agronomy that changed. You know, faster fairways. No? I agree.
The impact of technology on women's golf is largely superficial, though. Because women's tees are set ahead of the men's, they are easily adjusted as players add length without altering the character of a course. Unlike the men's tour, no one is worried about these players rendering classic old tracks obsolete.
Tell that to Peter Kostis!
The debate over how the new club and ball designs are fundamentally altering the soul of golf remains pretty much the property of the PGA Tour. Today's golf clubs are bigger, lighter and made of materials --- such as titanium --- that cause the ball to go farther. Vast improvements have also been made with the ball, increasing its distance and playability.

"I think that technology has helped the top male pro more than it has anybody in the game," said Karrie Webb, a 31-time LPGA winner. "It's supposed to be helping the average amateur golfer. I don't think they are getting the benefit out of the knowledge. They are just buying it all."

Karrie, Karrie...we need to get you some talking points!

The average distance of the top 10 drivers on the LPGA Tour has climbed steadily over the past 10 years, from 252.7 yards in 1996 to 274.7 this season. That is part of the package of younger players and the increased excitement around the Tour.

Well, and the branding intiatives that have brought it all together.

PGA Tour Driving Distance Watch, Week 27

pgatour.jpgThe PGA Tour driving distance average remained at 288.2 yards following the final Western Open, the first this year that there was so little movement.

There were at least 20 drives 350-or-longer, bringing the season total to, well, I don't know. The Tour listing ends at 999, and this may be the end of our 350 yard watch unless I can talk the Tour's fine communications department into sharing the weekly tally.

Huggan On Doak

John Huggan visits with Tom Doak and chats about his latest project in Scotland. Thanks to reader Mark for the heads up. This was interesting...

"I really try to ignore the advances in equipment when it comes to my work. The truth is that it has no effect on the vast majority of golfers. If you are more than say 10-handicap, the new clubs and balls have made little or no difference to your game. Your technique isn't good enough or your swing fast enough to derive any real benefit.

"Then again, if you spent every weekend watching the tour players, you'd be convinced everyone hits the ball 350 yards, and that par-4s need to be almost 600 yards long to make them hit more than a mid-iron into greens. That's not 99.9% of the golf business. But, unfortunately, a lot of my clients watch television and they think that, should the tour players come to their course, they want Tiger Woods to respect it."

 

Michaux: "Finchem is a corporate drone"

In introducing this web site's week in review, I wondered why Tim Finchem has received little criticism for so many questionable initiatives, most notably the recently announced FedEx Cup.

Well, the Augusta Chronicle's Scott Michaux not only criticizes Finchem, but undoubtedly will have some Vice Presidents running around tomorrow working to make sure no one ever utters the words "FedEx Cup Evaluation System."

It is difficult to swallow, much less stomach.

What I'm talking about is PGA Tour commissioner Tim Finchem's undigestible contrivance coming in 2007 dubbed - depending on your threshold for corporate jargon - the FedEx Cup or Finchem's Folly.

A couple of weeks ago, Finchem unveiled the hardly anticipated FedEx Cup Evaluation system, which heretofore will be referred to by its acronym, FECES.

Whoa Nellie!

Without boring you in excruciating Finchemesque fashion with any of the details you already don't care about, it is just another list attempting to quantify the relative values of professional golfers in a cluttered landscape that already includes an official world ranking, money winnings, orders of merit, various international team standings, etc.

The only thing that makes the FECES curiously different is the PGA Tour's transparent attempt to mathematically equate its Players Championship with the universally acclaimed four major championships.

Uh Scott, it's now THE PLAYERS. Please, get your facts straight!

Finchem's goal with this whole FECES thing is to create a "playoff-like" finish to his laudably truncated PGA Tour season. Through the first 36 events of the season, the roughly 240 players who start the year with some semblance of official status will be whittled all the way down to 144 lucky few who qualify for a four-week, no-tee-times-barred, battle royale culminating at the Tour Championship at East Lake. For getting hot at just the right time, Finchem will reward $10 million to the man who, in essence, turns out to be the glorified player of the month.

When the FECES hits the fans, will anyone care other than the individual who'll get to fortify his already lucrative retirement portfolio?

No.
Finchem believes he created some kind of excitement that will compare to NASCAR's season-ending chase for its championship or the NFL's compelling buildup to the Super Bowl. Instead he's done nothing but give birth to another flawed BCS concept that ultimately won't resolve anything. He's tried to rationale his baby with another postseason analogy about a 105-win Yankees team having to start over in October, but those Yankees wouldn't have to start over against the last-place Royals.

And he's just warming up.

If this were the only thing that Finchem had overdone in his tenure as commissioner of the PGA Tour, it would be almost excusable. But seeing as he's callously dismantled or neutered some golfing traditions that have been around for more than a century in the process, shackled the tour to the ultra-fringe Golf Channel for an astonishing 15 years and stepped on the toes of every other worldwide golfing entity with his avarice, Finchem's Folly loses any benefit of the doubt.

Finchem is a corporate drone who believes everything is better based upon money. If the Players pays more money than the Masters Tournament, it must be better. If The Golf Channel is willing to pay you more money over the course of 15 years than ESPN would have for the next four, it must be better.

That's why Finchem believes he's doing a good job, because the players he (with one whopper of an assist by Tiger Woods) made rich and spoiled gave him a $27 million contract extension.

More money, however, hasn't made the PGA Tour better. It's made it worse. Extra zeroes only add to the numbing. If you really want to see the best players on the PGA Tour going head-to-head more often, start paying them what they were making back in the '80s and early '90s - when making a million dollars was a season's work for the hardest workers who performed the best instead of a week's salary for a tournament winner or the median annual income for finishing in the top 150.

Just how much of Finchem's decision-making is based upon money? Consider that the only way the nearly 70-year-old event in Greensboro, N.C., was spared the cutting block was because it ponied up $500,000 to agent Mark Steinberg - just to be granted an audience with Finchem in order to make its case.
Ah, there's a story that no one really has explored enough.
That was not a benefit granted to, say, the 102-year-old Canadian Open, which was rendered all but obsolete with an untenable date between the British Open and PGA. Or the Western Open, which will be stripped of its venerable title and relegated to semi-annual visits to the Chicago area. Or the tournament outside Washington D.C., which was shut out of the regular season because FedEx attracted favoritism to its Memphis, Tenn., event. Or the Disney Classic and 84-year-old Texas Open, which were all but dismissed without any more dialogue than a curt "thanks for coming."

Not that the overly fattened PGA Tour season couldn't use a little trimming, but Finchem handled the whole process badly.
This next statement is precisely why Finchem can't be relied upon to deal with equipment.
Finchem constantly displays an arrogant disregard for everything in golf outside of his own tunnel vision. Who cares if the new tour schedule will gut the European Tour's prime events during the spring and late summer? Who cares if its big announcements distract the attention from the LPGA Tour's most important event? Who cares if none of the so-called World Golf Championship events are played in front of audiences outside the United States?

Finchem has unilaterally constructed the PGA Tour to fit his vision. Thank goodness he has no control over any of the major championships, meaning the most important historical results of the year will never be sullied by an inadequate TPC venue or distasteful title sponsorship.

At least that knowledge can settle the uneasiness in the stomachs of the constituents who really matter - the golf fans.

Crenshaw On Prairie Dunes, Minimalism

Ben Crenshaw at the Senior Open Saturday:
Q. Jim Thorpe mentioned that you talked a lot at breakfast today about how the greens used to be here until they made the changes, about how this course actually was early on.

BEN CRENSHAW: There haven't been any changes on the greens, really. The first two greens we redid in 1986, but it's so minor. The contours themselves have been here. One nine was built in' 37, the other nine was in '57, so they're original. They're fascinating. Nobody would have the heart to touch these. They're magnificent.

Q. Would anybody build a golf course like this these days? I mean, even

BEN CRENSHAW: If anybody got a piece of property like this, I hope they would. I hope they would try.

Q. (Inaudible.)

BEN CRENSHAW: No, it's not. And they could still, you go out and look at the course and it's it shows you how timeless his work is and how much he did not want to impose himself into this piece of land. It's fascinating how he routed this. How he routed the original nine. You look at that and you go, wow, that's unbelievable.

Q. But don't you think architecture has changed back to this style of golf course?

BEN CRENSHAW: You have a lot of

Q. With dunes and sand hills?

BEN CRENSHAW: Well, you're right. You have a lot of young architects that are seeing the value in it, and that's an understatement. Because if you do it like this, it's economical. It's vastly economical.

Q. Less land, less moving dirt.

BEN CRENSHAW: Yeah. Take a good piece of land and work with it. It's going to be economical and it's going to be more natural.

Q. Are you finding owners coming to you asking you to look for land more and more?

BEN CRENSHAW: Yes. Yes. Not in droves, no. Not in droves. But we have some calls that people want sort of a quiet golf club on a nice piece of terrain and not much else, which is nice. After all, that's why we play golf. And so we just that's what we try to do is try to pick good pieces of property and then have hopefully have the freedom to do a nice routing before anything happens. That's what we enjoy doing.

Q. How much do you limit yourself to the amount of work that you guys are involved in at a certain time?

BEN CRENSHAW: Oh, quite a lot. We do one or two at a time, so. Two is plenty for us. We have a little small crew and we like to go around, but that's what we enjoy spending the time on.

Q. When you're working now, I mean do you almost try to even though you have all the equipment at your disposal, do you almost try to envision what it was like with the mules and that?

BEN CRENSHAW: Yes, very much so. You get the movement. I mean we talked, you know, until we're blue in the face about getting the movement.

Getting To K Club Sounds Fun

Lawrence Donegan reporting from the K Club, site of this week's European Tour event and this fall's Ryder Cup:

As malapropisms go, the one uttered this week by Richard Hills was a little too close to the truth for comfort. "I fully expect roadworks to be in place," the Ryder Cup director announced when asked if work on the access routes into the K Club will be completed in time for the start of the big event in 10 weeks' time.

Less than a mile away the bulldozers were backed up on the road from Maynooth as the workmen sheltered from the rain. Work was over in the afternoon. Still, the media tent transcribers were busy. When Hills' words were finally regurgitated for public consumption they had been "tidied up" to read "We are confident that the roads will be ready."

He goes on to explain why most of us will be quite content to watch this one on television.