Awards! Ross To Bamberger, Jones To Bell, PGA To Peper

On the day the only more racially imbalanced awards on the planet were announced, golf's annual effort to obtain good dinner speakers and maybe recognize some contributions means we know who will win the Donald Ross, Bobby Jones and PGA Lifetime Achievement Media awards.

From the ASGCA on Michael Bamberger receiving the Donald Ross Award:

Michael Bamberger – a senior writer for Sports Illustrated and author of several books on golf – has been chosen by the American Society of Golf Course Architects (ASGCA) as the 2016 recipient of the Donald Ross Award. The award, given annually since 1976, is presented to a person who has made a significant contribution to the game of golf and the profession of golf course architecture. It will be presented to Bamberger at the 2016 ASGCA Annual Meeting on April 24 in Bethesda, Maryland.
 
“Almost every golf fan over the past 30 years has read and been impacted by Michael’s writing, in newspapers, on the pages of Sports Illustrated, on the web or in his books,” said President Steve Smyers, ASGCA. “He brings his readers to the places they want to go – from major championships to traveling along on the European Tour – and shows them unique views of the golf world they might not otherwise experience. Michael’s keen observations about the game provide the casual golfer a greater understanding of the art of the game.
 
“We’re thrilled a writer of Michael’s caliber is devoting his talent to keeping the game front and center among sports fans,” he continued. “ASGCA respects his knowledge and perspective, and appreciates how his efforts benefit the game of golf.”
 
Bamberger grew up in Patchogue, New York, and was introduced to golf in an eighth-grade gym class. He first played on the public courses of Suffolk County and on the Patchogue-Medford High School golf team. After graduating from the University of Pennsylvania he became a newspaper reporter, working for the Vineyard Gazette, on Martha’s Vineyard, and later for the Philadelphia Inquirer. Since 1995, Bamberger has been a senior writer at Sports Illustrated. He also contributes regularly to golf.com and writes a back-page column for Golf magazine.
 
His books on golf include “The Green Road Home” (1986), about his experiences as a caddie on the PGA Tour in 1985; “To the Linksland” (1992), about an extended honeymoon trip Bamberger and his wife, Christine, made on the European golf tour and through coastal Scotland; and “Men in Green” (2015), a then-and-now look at various golf legends from the 1970s. He is the inventor of The E-Club, a utility golf club for which he was issued a U.S. patent.
 
Bamberger joins an impressive list of journalists who have received the Donald Ross Award, including Herbert Warren Wind, Peter Dobereiner, Charles Price, Dick Taylor, Ron Whitten, George Peper, James Dodson and Bradley S. Klein.

The USGA on Judy Bell, their 2016 Bob Jones award winner:

USGA to Honor Judy Bell with 2016 Bob Jones Award

FAR HILLS, N.J. (Jan. 14, 2016) – The United States Golf Association (USGA) will bestow its highest honor, the Bob Jones Award, to Judy Bell, of Colorado Springs, Colo., at an award ceremony on June 14, 2016, during the week of the 116th U.S. Open Championship at Oakmont (Pa.) Country Club.

Presented annually since 1955, the Bob Jones Award recognizes an individual who demonstrates the spirit, personal character and respect for the game exhibited by Jones, winner of nine USGA championships.

Known for her generous spirit and larger-than-life personality, Bell, a native of Wichita, Kan., has championed a welcoming and accessible game as one of its most prominent ambassadors for more than six decades.

“Judy is a towering presence in golf and her contributions to shaping the USGA can be seen to this day,” said Tom O’Toole Jr., president of the USGA. “Her devotion to the game makes her a worthy recipient of our organization’s most prestigious honor. From her earliest days as an accomplished player through her tenure as USGA president, Judy has been a staunch advocate and diplomat for the game. Those mantles were always delivered with her unique kindness and infectious personality. Judy is a real treasure!”

The youngest of four children and the only girl, Bell largely credits her mother’s tenacious, straightforward and generous personality, as well as her can-do attitude as her strongest influences. The USGA’s first female president (1996-1997), Bell possesses a passion for women’s and girl’s golf that continues today, particularly through the LPGA-USGA Girls Golf program, which she helped found.

Her two-year USGA presidential tenure was hallmarked by the establishment of the “For the Good of the Game” grants program, which dedicated more than $65 million toward national and local projects devoted to improving the lives of communities through accessible golf. Bell was the program’s director from 1999-2010, and asserted hands-on service focused on providing opportunity to and building character among countless youth, particularly minorities, girls and those with disabilities.

“I grew up around people who volunteered and it was something I felt strongly about, even as a child,” said Bell in her 2002 book, Breaking the Mold. “We all believed that if you’re asked and you have an opportunity to give back, you just step up to the plate and do what you can.”

Bell was also instrumental in the development and management of the USGA Foundation’s leadership and service fellowship program, which provided two-year, graduate-level training to nearly 70 young professionals interested in careers in the non-profit sector. Many fellows continue to serve in leadership roles for a variety of service-based organizations and associations. The program fostered strong relationships within the golf community to promote accessibility, particularly through state and regional golf associations.  

“Judy has an amazing capacity to connect with people of all walks of life,” said Steve Czarnecki, a fellow of the USGA Foundation and its assistant director of grants and fellowship for 13 years. “To her, the USGA committee member, golf course superintendent at a host club, USGA staff member or state and regional golf association representative is every bit as important as anyone else in the sport – herself included. Judy wanted everyone to have an opportunity to experience the game and benefit from the many wonderful lessons it conveys.”

On the course, Bell was a passionate and well-respected amateur player who competed in 38 USGA championships, including three trips to the U.S. Women’s Amateur quarterfinals and one U.S. Girls’ Junior semifinals appearance. She also won three consecutive Kansas State Women’s Amateur titles from 1952-1954, the first at age 15. Bell also competed for the victorious 1960 and 1962 USA Curtis Cup Teams and captained the 1986 and 1988 USA Teams. The Women’s State Team Championship Trophy was named after her in 1998.

“Judy was the most fun captain I had in my playing career,” said Carol Semple Thompson, a seven-time USGA champion and 12-time USA Curtis Cup Team member. “She makes everyone feel welcome and happy. She is also a pioneer, becoming one of the most important women in golf administration. Her advancement to the Executive Committee and presidency was a natural progression of her hard work, her passion for the amateur game, and her relationships with so many players and people in golf.”

Bell’s volunteer career with the USGA began as a member of the U.S. Girls’ Junior Championship Committee (1961-1964). She served 17 years on the USGA Women’s Committee beginning in 1968, including four years as chairman (1981-1984). In 1987, Bell became the first woman named to the USGA’s Executive Committee and served on nearly every committee before becoming the Association’s 54th president in 1996.

“Tom O'Toole called me the other night and we chatted a while,” said Bell. “Then he told me that I was going to get the Bob Jones Award. I was floored and in denial. Tom is a great friend and finally convinced me it was real. I'm honored beyond words.” 

A phone call from Tom O'Toole? And you say these award winners don't earn their keep!

And the PGA of America's Lifetime Achievement Award in Journalism...

George Peper of Vero Beach, Florida, the former Editor-in-Chief of GOLF Magazine for a quarter century and the author, co-author or editor of 20-plus golf books, has been named the recipient of the 2016 PGA Lifetime Achievement Award in Journalism.

Peper, 65, will be honored on April 6, during the ISPS HANDA 44th Golf Writers Association of America (GWAA) Annual Awards Dinner at Savannah Rapids Pavilion in Augusta, Georgia.
Peper is the 27th recipient of the PGA Lifetime Achievement Award in Journalism, which honors members of the media for their steadfast promotion of golf, both locally and nationally.

“George is simply a living legend in golf journalism—there is no other way to put it,” said PGA President Derek Sprague. “His leadership and quality of work at GOLF Magazine for more than 25 years, and now at LINKS Magazine, is unsurpassed. This dedication to his craft, along with his love of golf, resulted in his traveling the world as a golf ambassador and authoring numerous books on the subject. George is a true friend of the game who has enlightened us with his passion, candor and wit. We are fortunate he chose our sport to immortalize.”

A graduate of Princeton University, Peper was working toward a doctorate in comparative literature at Yale University when in 1976 he joined GOLF Magazine, becoming its chief editor a year later at the age of 27.  For the last 13 years, he has written for LINKS Magazine, and in 2011, he became the magazine’s editor.

“What a thrill to be recognized in this way by the PGA of America,” said Peper. “I’m not sure I deserve an award after 40 years of having fun, but to join the distinguished company of the previous recipients—every one of whom I’ve been privileged to know—is both a humbling experience and a tremendous honor."

While at GOLF, Peper originated the magazine’s “Top 100 Courses in the World,” “America’s Top 100 Teachers” and the “World Golf Teachers Hall of Fame.” In 1988, he had a heavy hand in bringing together the game’s allied associations for the once-in-a-lifetime Centennial of Golf in America celebration.

Peper’s published works include, among others, “Golf Courses of the PGA Tour” (1984) and “Two Years in St. Andrews” (2006). He has co-authored books with Greg Norman and Bill Murray and edited several memorable works, including “Golf in America: The First 100 Years” (1988) and “The World’s 500 Best Golf Holes” (2000). In 1999 his script for the PBS documentary “The Story of Golf” was nominated for a sports Emmy.

A former board member for the National Golf Foundation and the Golf Writers Association of America, Peper also served on the USGA’s Bob Jones Award Committee.

In 2008, Peper was presented the Donald Ross Award from the American Society of Golf Course Architects for his contributions to golf and golf course architecture. A year later, he received the Lincoln Werden Award from the Metropolitan Golf Writers Association for his contributions to golf journalism.

Peper and his wife of 37 years, Libby, have two grown sons, Tim and Scott.

Sobel On Billy Hurley And His Dad's Disappearance

The story was a sad one that ended with Willard Hurley taking his life, but not before the PGA Tour's Billy Hurley issued a plea to help find his dad.

ESPN.com's Jason Sobel deftly handles what happened and the questions Hurley continues to ask after such a heartbreaking ordeal.

He maintains his father had never before left home unannounced. He said he never had any history of mental health issues -- at least, none that any of them knew about.

He said he wonders whether life in the high-stress career of law enforcement played a role in what happened.

"I think now more than ever, we have a better understanding medically of how traumatic events affect your brain," he said. "Sometimes we don't understand the impact that stuff like that has on us."

The family hopes Willard Hurley Jr. is remembered more for his life than his death. "I still think I had the best dad that the world's ever known," Dan said. "My hope is that that's the way he gets remembered, no matter how it ended."

The Donald To Lose Scottish Open To Dundonald?

The contract was never signed for one or three Scottish Opens at Trump International, but there is little question that at least one event was headed to the Aberdeen course by 2017. Then the presidential campaign got hot and heavy and Donald Trump's remarks about Mexican immigrants led to a postponement.

Now it appears the European Tour has moved on and Bunkered's Michael McEwan (thanks reader Bobby) says they are circling Dundonald Links in Ayrshire, a modern Kyle Phillips design owned by the Loch Lomond folks and host to the 2015 Ladies Scottish Open.

With Castle Stuart, Royal Aberdeen and Gullane having welcomed the event to the Highlands, North East and Lothians since it visited Loch Lomond Golf Club for the last time in 2010, speculation has been mounting over a possible home in Ayrshire or the south west of Scotland for the tournament.

A high-ranking source has told bunkered.co.uk that Dundonald Links looks likely to get that nod, with negotiations reportedly at ‘a very advanced stage’.

A New Look Waialae CC This Week And Beyond?

From the cascading, grand scale of Kapalua to lay-of-the-land (flat) Waialae, the one-two Hawaii swing offers a pair of distinct designs.

As we discussed on Golf Central today, Waialae arrives in sharp contrast to last week's venue. But going forward, the Honolulu course will begin to look different this year and beyond. This is good news for those who have scratched their heads wondering how the course could be a Seth Raynor design.

The PGA Tour's on-site advance man for the last eight years, John Lillivis, reports already seeing an improvement from the removal of 230 trees by architect Tom Doak. The removal has allowed for more sunlight and turf growth, leading the club to introduce tight mow around many of the greens according to Lillivas.

New hole locations have been restored on the 4th and 6th greens but probably won't be introduced this year to let the areas mature. Doak is reportedly planning many more changes to greens with Raynor's style in mind. The outcome will be fun to watch as its pretty clear Raynor's bold style was not incorporated at Waialae because of his lack of on-site time. Therefore, Doak will have to balance keeping the course fun, playable and enjoyable for members, while keeping it relevant in today's game. One that expects a challenge along with a certain bunker depth and style if a course wants to call itself a Raynor.

While Jimmy Walker is the defender, my longshot for the week is Peter Malnati, coming off a T6 at Kapalua, but if I were a betting man, I'd make Chris Kirk my choice if he's at a nice price. Yes, he's got new PXG sticks in the bag and may still be working out the kinks, but Kirk has posted only one over-par round there in 20 rounds played, with his 67.45 scoring average being the third lowest in the last thirty years of tour golf at Waialae. (I know this thanks to the crack work of Justin Ray and the Golf Channel Editorial Research Unit.)

As I noted in the Forward Press, coverage begins Thursday at 7 pm ET. (And don't forget the LAAC from Casa De Campo starts at 2 pm ET Thursday.)

Yale! Under Armour Moves Into "Aspirational Positioning"

Eben Novy-Williams' Bloomberg story on Under Armour paying Yale $16.5 million annually over 10 years to form a partnership suggests they are not letting up in any way, with the suggestion that golf continues to be a big part of their thinking.

From the story:

So what’s in it for Under Armour? The Yale brand, said Under Armour Vice President of Sports Marketing Ryan Kuehl, who cited the powerful alumni network, its global footprint and its elite student body.

"The number of young people around the world who aspire to attend Yale University is mind-boggling. That aspirational positioning made the deal worth it," Kuehl said.

Add that gem to the jargon HOF! Oh, the golf component:

Under Armour may be particularly interested in Yale’s golfers, who are likely to keep playing long after they graduate. Yale’s golf course was recently rated the best university course in the country by GolfWeek magazine; Under Armour sponsors Masters champion Jordan Spieth and is building its golf business.

An Opening? Competition Can Only Hope Jordan Spieth Will Be Injesting Copious Amounts Of High Fructose Corn Syrup

Finally, a crack. A chink in the armor? A glimmer of hope? Maybe an opening!

As Jordan Spieth signs a Lebron-like deal to endorse Coca-Cola (Darren Rovell reports), his competitors can only dream of the World No. 1 ingests unhealthy amounts of the performance de-hancing soda following his rounds.

The only bad news?

Spieth says he's already been drinking the stuff for years. And Doug Ferguson Tweeted that a can of the beverage was sitting on the interview table Sunday at Kapalua.

Joell Beall reminds us that this isn't the only famous golfer Coca-Cola has aligned with.

The brand is no stranger to golf. Bobby Jones starred in an advertising campaign for Coca-Cola in 1947, and serves as the presenting sponsor of the Tour Championship.

According to Coca-Cola's web page, "Spieth, who enjoys cracking open an ice-cold Coca-Cola after a long, hot day of practicing in Texas, says some of his favorite Coca-Cola memories are still being made."

They also posted this video-- a 5 on Awkward Scale, with a 10 being "kidnapped by El Chapo"--where Spieth discusses his love of post-golf Coca-Cola drinking in Texas (take that, Dr. Pepper!).

The clip:

Robert Allenby Perseveres! “If I hadn’t come here, I’d have been running away."

There are real heroes in life who persevere through disease, discrimination, pain, misery, poverty and things outside of their control.

And then there is Robert Allenby!

Oh forget that he provided multiple explanations for his bloodied face and hurled multiple accusations a year ago, dragging some folks and the image of Hawaii into the mud, while still insisting to this day that he was probably drugged, the victim of a senseless crime targeting world famous pro golfers.

But this Rosa Parks of the PGA Tour has found the will to return to Honolulu, kicking off what will be his final year on the PGA Tour barring a big reversal of form.

Dave Shedloski at GolfDigest.com on Allenby's comments to the media, where the Australian golfer risked straining his rotator cuff to pat himself on the back for his moment in heroic courage.

“There’s been a lot of thoughts about it over the last year. A lot of good things, a lot negative things about this. There has been more negative than anything. That really was the whole piece to the puzzle of coming here is to dilute all the negative stuff. Hawaii is such a beautiful place. I didn’t want people to think I wasn’t going to come back here because of what happened. I enjoy being here. The weather is perfect. The golf course is always perfect. People here are always so awesome and so friendly. Sony is a great sponsor. Why not support a great tournament?

The bar for achievement has never been lower.

Just what the folks at Sony wanted to hear!

“Last year was last year. The whole thing about coming here is putting last year behind me. It’s about coming here and hopefully playing well. And if I don’t play well I think I still achieve a lot by coming here.”

PGA Of America President Goes To Work For PGA Tour!

Perhaps most interesting in the fine print here is the PGA Tour advancing an "expanded operational relationship" with Liberty National, the oft-reviled design which hosted a few redesigns, two Barclays and will be site of the 2017 Presidents Cup.

Derek Sprague, far rightThe management deal, following the 25-year partnership anounced last August, would seem to move the budding Tim Finchem-Paul Fireman bromance to engaged status.

Derek Sprague Named Managing Director of Liberty National Golf Club

JERSEY CITY, N.J. (January 12, 2016) –Paul and Dan Fireman, co-founders, today announced that Derek Sprague, current President of the PGA of America, has been named as Managing Director of Liberty National Golf Club.  Sprague will be employed by the PGA TOUR as part of an expanded operational relationship between Liberty National and the TOUR.

Sprague, 48, comes to Liberty National from Malone (N.Y.) Golf Club, where he has served as General Manager/Director of Golf for 27 years. In addition to his duties at Malone, Sprague was elected in November 2014 for a two-year term as the 39th President of the PGA, which represents more than 28,000 PGA professionals across the United States. Sprague has received numerous awards and has served in a number of leadership roles at the PGA Section and national levels.

“We believe that this new management agreement will provide the expertise and resources that will continue to enhance the Liberty experience into the future. We welcome Derek and look forward to this unprecedented partnership,” said Dan Fireman.

“Liberty National is an iconic facility and under the Firemans’ leadership has established an impressive legacy in a short period of time and has an exciting future,” said Sprague.  “I am thrilled to be joining the PGA TOUR team and look forward to serving the Liberty National members and guests as we look ahead to The Presidents Cup 2017. I will always cherish my time at Malone Golf Club and would like to express my gratitude to the Malone Golf Club’s Board of Directors, members and staff.”

PGA TOUR Commissioner Tim Finchem joined Paul and Dan Fireman in August 2014 to announce a 25-year partnership while confirming Liberty National would serve as host site for The Presidents Cup in 2017. This long-term agreement calls for Liberty National to host up to 10 PGA TOUR tournaments, including the first of the four FedExCup Playoff events in 2019.

“We are excited to have someone as highly regarded as Derek to serve the Club’s membership and their guests, as well as handle preparations for future high-profile events,” Finchem said.

“We offer our sincere congratulations to Derek on landing this wonderful opportunity at Liberty National – further proof that the most qualified person to manage a golf property is a PGA professional,” said Pete Bevacqua, CEO of PGA of America. “Derek playing a major role at a highly visible championship venue is an extremely positive development for the PGA of America as we are dedicated to growing the game at all levels.”

This also means Sprague recently visited Atlanta for several days with Dr. Conformity, Finchem's handpicked specialist who puts PGA Tour job candidates through a rigorous, multi-point, indoctrination boot camp. Congrats on passing Derek!

McCord On DeChambeau: "He’s the next game changer."

We talked Bryson DeChambeau on Morning Drive yesterday, namely to live vicariously through the reigning U.S. Amateur Champion as he hangs out in the desert beneath the Santa Rosas, talking golf with big names (Phil), walking tightropes and getting ready to make trips to Augusta National. Rough life, but he'll work through it.

Tim Rosaforte followed up on his enjoyable all-things-Bryson Golf World report with a Morning Drive reveal that DeChambeau is in Carlsbad this week talking to companies and has accepted invites to all three European Tour desert stops starting this month.

From Rosaforte's report on hanging with Phil and the gang at the recent Straight Down Invitational:

“We were just loving the time spent together, one golf geek to another, talking about fun stuff and trying to figure out a couple things on my end from the wedging aspect,” DeChambeau said of his conversation with Mickelson. “He was talking away, and I was listening. It was a lot of fun.”

At the Straight Down, DeChambeau had a locker-room conversation with Gary McCord about his theories that drew an interested audience, including Brandel Chamblee. Whether he’s quoting Homer Kelly’s Golfing Machine, talking about the artist in Einstein or not fearing failure like other great scientists, DeChambeau and his methods don’t come across as madness. Not with his record as an amateur and his potential as a pro.

“You talk to this kid, he’s brilliant,” McCord told me last week. “I tell guys he’s the next game changer. Not because of what he’s doing, but the fact he figured out a process at 15 years of age. He’s smarter than everybody else.”

Rosaforte's Morning Drive reveal:

Video: Ben Crenshaw's Design Legacy

Using his 64th birthday as an excuse to laud the place Ben Crenshaw holds in the hearts of those who have benefitted from golf's architectural renaissance, we at Morning Drive discussed his legacy. (And Bill Coore also talked to the show via phone about his design partner's role in their many classic designs.)

While it's easy to morph Ben into the category of player-architect, his legacy is much greater than that of famous golfer who helped someone sell real estate. (Because in all honesty, pushing some lot sales is about the extent of most player-architect's legacy in the game.)

But as we discussed, Ben followed the groundwork layed by Pete Dye to revisit links golf and the efforts of our forefathers. His credibility as a lover of golf history and his worship of heros like Macdonald, Tillinghast, Ross, Thomas and MacKenzie opened the eyes of so many, including the host of this site. And by lending his name to book forwards, introductions and epilogues, Crenshaw injected his thoughts via writings that carried much needed weight with readers and decision makers at some of the world's great courses.

So while his legacy will always be tied to his amazing career as a two-time Masters champion, Ben Crenshaw's greatest contribution to golf will ultimately be his work as an advocate, historian, aficionado of golf literature and co-designer of courses.

Forward Press: Sean McDonough & Dye's Dominican Masterpiece

Other than a 1994 Shell's Wonderful World of Golf featuring Fred Couples vs. Ray Floyd, Pete Dye's Casa de Campo design hasn't been seen much on TV. Until this week.

In this week's Forward Press, I chatted with ESPN's Sean McDonough about the difficulty of working a golf broadcast featuring an almost entirely unknown field. That's the case at this week's Latin America Amateur Championship, brought to you by the Masters, USGA and R&A where a Master berth is up for grabs.

Also included are some embeds of fun "Teeth of the Dog" preview videos, including Dye reading writings about what he has said (at times) of his beloved design.

Other viewing tips include the Sony Open and a Caddyshack airing scrubbed cleaner than a Golden Globes telecast. Enjoy.

2016 Kapalua Overnights: Best In A Decade

Certainly it's nice to see that all of the young-gun hype and interest in Jordan Spieth's potentially historic trajectory is attracting viewers, though I'd contend it's even nicer to see Hyundai finally get improved ratings after a so-so run that likely ended after the 2016 Tournament of Champions. (However, the rumor mill suggests they are primed to be continuing on in a different PGA Tour event.)

Saturday's rating is probably the most impressive given the competition from an exciting NFL game.

From Golf Channel PR:

Golf Channel’s coverage of the PGA TOUR’s Hyundai Tournament of Champions posted Best Overnight Ratings in a Decade:

· Final Round Overnight Rating of .70 is Golf Channel’s “Highest Overnight Rating Ever” at the Hyundai Tournament of Champions. This more than doubled the Overnight Rating for 2015 of .34 (+106% vs. 2015)

· Golf Channel’s Final Round Overnight Rating (.70) was +35% from the overnight for any previous telecast of this event on Golf Channel (2007-16) and +52% from any prior Final Round at this event on Golf Channel (2007-16)

· World No. 1 Jordan Spieth’s 8-shot victory had significant television competition, including coverage posting a .60 Overnight Rating (6-8 p.m. ET) vs. Sunday’s late NFC Wildcard Game and posting a .81 Overnight Rating (8-10 p.m. ET) opposite the Golden Globes. Coverage peaked from 9:30-10 p.m. ET at .87.
 
For previous rounds, the Hyundai Tournament of Champions kicked off the New Year by posting “Highest Overnight Rating Ever” on Golf Channel (2007-2016):

· Thursday night’s First Round coverage posted a .33 Overnight Rating (+27% vs. 2015) from 6-10 p.m. ET.

· Friday night’s Second Round coverage posted a .40 Overnight Rating (+25% vs. 2015) from 6-10 p.m. ET, peaking at a .49 Overnight Rating from 8-8:30 p.m. ET.

· Saturday’s combined coverage on NBC and Golf Channel posted a Round 3 Overnight Rating of .74 Metered Market Rating (NBC 4-6 p.m. ET: .95; Golf Channel 6-8 p.m. ET: .52) and is “Highest Overnight Rating” for any 1st, 2nd or 3rd round at the Hyundai Tournament of Champions, matching ESPN’s coverage of the 2nd Round in 2006 (.74).

· NBC’s coverage of Round 3 (.95 Metered Market Overnight – 4-6 p.m. ET) is the “Highest Overnight Rating” for any telecast from this event in the last 10 years (2007-16). Coverage peaked at a 1.10 from 5:30-6 p.m. ET

· Golf Channel’s coverage of Round 3 (.52 Overnight Rating – 6-8 p.m. ET) is the “Highest Overnight Rating for Round 3” on Golf Channel (2007-16) and the best 3rd Round at this event on cable since ESPN’s coverage in 2005. Going into Sunday, this was also the “Highest Overnight Rating Ever for Any Round” of this event on Golf Channel (2007-16). Golf Channel’s coverage peaked at a .63 from 7:30-8 p.m. ET.

Spieth Becomes Second To Post 30-Under In PGA Tour Event

But go easy on the Tiger comparisons...

Doug Ferguson's game story covers the resounding season-opening win by Jordan Spieth, who beat Patrick Reed by eight strokes. Spieth became only the second player to post a 30-under total or better in a 72-hole event, and tied Woods for most PGA Tour wins by 22.

Spieth won his seventh title in his 77th start as a pro. Woods won his seventh PGA Tour event in his 38th start, and he had 18 wins in his first 77 tournaments.

"Nowhere near," Spieth said on how his record stacks up with Woods. "I don't think there's any reason to compare. It's awfully early. We're excited about where we're at to start our career. What Tiger has done, I can't imagine ever being done."

The breathless nature of the Spieth enthusiasm is mostly warranted, but the Woods comparisons bothered John Strege a bit.

A more appropriate question: Wouldn’t it be better simply to enjoy Spieth for what he is, fresh air in an often fetid sporting world (to wit, the Bengals-Steelers game Saturday night) and a reason to look forward to watching how the story unfolds in a sport too frequently capable of curing insomnia?

The highlights:

 

Video: DeChambeau's Elevates The Tight Rope Walk

Current U.S. Amateur champion Bryson DeChambeau continues his run-up to the Masters and the day the eccentric golfer turns pro, signing with The Legacy Agency last week (Ryan Lavner reports.)

In the meantime the former SMU golfer appears to be enjoying desert life, walking a tightrope between palm trees and even having someone fire shots at him: