Se Ri Pak Retires In Style

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To many players she's the Tiger Woods of women's golf, a pioneer/all-time great and class act extraordinaire. Se Ri took one last turn around the links before calling it a career following round one of the KEB HanaBank Championship.

Beth Ann Nichols filing from Incheon, Korea with a nice Golfweek send-off handled in first rate fashion.

Generations of Se Ri Pak fans filled the grandstands as moving tributes played on the big screen and the angelic sound of a children’s choir filled the air.

It was a farewell fit for a queen.

“I must be the only athlete ever to be sent off with such a moving and beautiful retirement ceremony,” Pak said.

Pak’s first loop around the Ocean Course at the KEB HanaBank Championship was the last of her career. It had to end here on home soil, even if a nagging shoulder injury kept her from completing 72 holes. Pak cleared the stage for the next generation of “Se Ri’s” kids. She’ll hang around Sky72 the rest of the week signing autographs and making everyone – from CEOs to eager fans – feel like they matter most.

“She’s got class you can’t teach,” said Mo Martin.

An LPGA tribute video:

Greg Norman Redirects! World Grapples With New Shark Logo

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Sam Weinman talks to Greg Norman about the big change from Great White Shark Enterprises to the Greg Norman Company, which will fascinate, shock and interest almost no one.

But why, oh why Shark is there a logo change when we were so attached to the multi-color shark...

"If I didn't redirect, it was going to die on the vine," Norman said by phone on Tuesday.

Hence the announcement earlier this month that Norman would be re-branding and transforming his business in 2017. Say goodbye to Great White Shark Enterprises, say hello to the Greg Norman Company.

Norman's repositioning of his company from a mostly consumer-facing brand to one that will expand to business-to-business services was an idea that began some 18 months ago, and has involved everything from the influx of new personnel, to a new partnership with Verizon that will revolve around educational technology.

And you think this blog doesn't bring you life-changing news.

FYI, Shark's gramming his way to a new beginning with this inspiration...

#mondaymotivation Amen!!!

A photo posted by Greg Norman (@shark_gregnorman) on

And btw, a hurricane to most people is not an opportunity to brand your fitness devotion and love of chainsawing shrubbery. Unless you are the Greg Norman Company.

I have picked up 851 of these palm fronds with more to go 2days after #hurricanematthew brushed by my property. #workout

A photo posted by Greg Norman (@shark_gregnorman) on

Tribunal Offers Glimpse Into Behind-The-Scenes European Tour Executive Drama

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Thanks to reader David for Joseph Curtis' Daily Mail story on an "employment tribunal" involving the European Tour versus Scott Kelly, 61, a former lieutenant under George O'Grady fired by new chief Keith Pelley.

Kelly is alleging age discrimination.

Scott Kelly, 61, travelled the world attending high profile tournaments for two decades, forged close relationships with important figures including Prince Moulay Rachid of Morocco and even brokered a £126million sponsorship deal with Rolex.

But he claims to have been dismissed by the tour's new chief executive Keith Pelley after he was told to stop attending major events including the Solheim Cup, the female equivalent of the Ryder Cup, and adopt new 'data-based' approaches to gather sponsorship.

The tribunal in Reading heard that the Mr Pelley wanted Group Marketing Director Mr Kelly to use computer programmes to attract new partnerships.

He said he was even asked to take an 80 per cent salary cut and retirement options, which he refused.

The story goes on and on about the case, documenting the shift in sales approach and other interesting tidbits about the Pelley approach.

Bryson! Cobra Bringing Single Length Irons To Market

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Mike Stachura reports for GolfDigest.com on Cobra bringing not one, but two same-length irons sets inspired by former U.S. Amateur champion Bryson DeChambeau's philosophy.

Will they actually work for players other than someone as skilled as Bryson?

DeChambeau deeply believes the single-length approach is the game’s new frontier, and Tom Olsavsky, Cobra’s chief of research and development, has made that belief a more palatable reality for the masses. Unlike DeChambeau’s approach, which requires oversized grips and an unorthodox, steep one-plane swing, the King F7 One and King Forged One Length are designed to simplify the game for average golfers by making every club the traditional length of a 7-iron.

“We see more consistency in both full swings and the short game,” Olsavsky says. “It’s one setup and one swing through the bag. And in our testing we see impacts closer to the center of the face much more often. One other benefit we see is more confidence.”