Thomas's 59 Highlights PGA Tour's Digital Conundrum

PGA Tour Commissioner Jay Monahan highlighted digital as a big part of his focus and has expressed a desire for the PGA Tour to obtain ownership or partial ownership of the channel showing his tour product.

This has prompted the PGA Tour to create PGA Tour Live to show pre-Golf Channel coverage and to establish another option for showing golf, with the long term goal of possibly becoming home to Thursday and Friday coverage once the current Golf Channel deal expires (2021).

But when Justin Thomas teed off early and posted a Sony Open 59 Thursday, he exposed several weaknesses in the PGA Tour approach to digital, starting with PGA Tour Live sitting out the two Hawaii events, presumably due to cost. This isn't surprising given the expense of doing golf in Hawaii and the tour's propensity for saving a buck, as evidenced by PGA Tour-managed events ending spectator access to practice round days.

Golf Channel, set to start Sony coverage at 6 pm ET, did pick up the last two holes of Thomas's 59 more than one hour before scheduled sign-on time. Yet the PGA Tour directed fans to Facebook Live where the 8th 59 in tour history was seen through the cell phone camera of PGATour.com's Ben Everill (who, btw, did an excellent job analyzing the scene).

However, this is not exactly the most scintillating way to see a 59:

Would the PGA Tour's new Twitter streaming deal have helped? Nope. It's merely a way to preview PGA Tour Live coverage in the weeks PGA Tour Live is covering golf.

In the case of Thomas's 59, had the PGA Tour linked to Golf Channel's Golf Live Extra, fans would have been asked to log in via their cable provider. Sorry cord cutters!

Yet given the lack of PGA Tour Live presence this week, the PGA Tour should have worked out something to provide fans with a better view. 

According to the PGA Tour's Ty Votaw, the issue was contractual, requiring all viewing to go through Golf Channel's Golf Live Extra. Yet the tour directed fans to a PGATour.com reporter's cell phone video at Facebook Live, with no social link for Golf Channel cable viewers. By having PGA Tour social accounts not promote the Golf Channel's online streaming of the last two holes, it's been made clear the partners are not working together, even in a non-PGA Tour Live week.

This will not be the last time fans are caught in the middle of leveraging tension between the tour and Golf Channel.

Take That, Europe: Furyk Is The 2018 Ryder Cup Captain, Already Names His First Assistant Captain!

The task force "Task Force" Task Force probably had this one and the next four decided, but the rumor mill and Jim Furyk's continued relevance as an elite player injected a little doubt into whether he'd be selected 2018 Ryder Cup captain.

Furyk was named captain Wednesday on quite possibly the worst news day in the 21st century to reveal something, but it happens and the next Ryder Cup remains just under two years away.

Jason Sobel summed up the Furyk announcement this way:

Armed with a self-made swing and no-nonsense personality, Furyk has never been as awe-inspiring as Tiger Woods, or as beloved as Phil Mickelson, or even as admired as his predecessor Love, whom he has already named as his first vice captain.

What he lacks in affability, he more than makes up for with intelligence and sincerity and respect from his peers, qualities that should make him a strong captain for next year's festivities at Le Golf National in Paris.

Rex Hoggard talked to players about Furyk as captain.

After Mickelson, who assumed something of a playing vice captain role last year and is likely slated to captain the ’24 team at Bethpage in New York, Furyk is the most obvious choice to continue the work that began with last year’s victory (and make no mistake, those involved view the ’16 matches as only the beginning).

“Phil and Amy [Mickelson] are big time leaders and Jim and [wife Tabitha] are big time leaders as well,” Spieth said. “That really is important in a Ryder Cup team room, having both sides, having leadership together as a couple.”

In the old boys world of task forces, Furyk already named Davis Love an assistant, putting Mr. 58 on target--as of now--to be the first captain to have an assistant cart driver for every player on the team. 

Love had Furyk as an assistant and apparently wants to spend some time in Paris (can't blame him) in 2018. Or, Love missed driving his own cart at Hazeltine and is hoping to get back to his roots steering a Club Car.

From Doug Ferguson's story on the announcement:

Love will be one of his assistants in France.

"He's going to be a very tough act to follow," Furyk said from PGA of America headquarters in Palm Beach Gardens, Florida. "He put a system in place. He put the players behind it. It won't make my task easier, but it makes it easier knowing there is a system in place. To have him by my side his advice, his experience, two captaincies and one vice captaincy is going to be priceless for me."

System's in place! Now it's just the captain's job to make sure those rain suits don't leak! Or does the system cover that?

Anyway, Furyk will give great press conference and not violate the most important tenets of the job, which John Feinstein and I debated on Golf Central:

Golfweek Debuts Monthly Issue, New Attitude

The bad news first: another print publication has contracted. Golfweek, the trusted weekly serving the game over 40 years, will now be published 12 times a year.

The good news: Golfweek's new monthly issue, available as a print and/or digital edition for just over $20 a year, successfully targets golfers who eat, sleep and love golf. Plus, they will continue with a weekly digital issue that keeps the "week" in Golfweek as relevant as ever.

Editor Gerry Ahern, brought on board by publisher Dave Morgan when Gannett purchased Golfweek last fall, explains the changes and new attitude in this post today. He even reaches out to readers for feedback:

Serious golfers, Golfweek is your magazine. We aim to be bigger, better and more compelling than ever. You can help us get there. Share your thoughts on the new look and feel of the print magazine, the digital magazine, the email newsletters and the website. How can we serve you better? Send your ideas, comments and suggestions to gahern@golfweek.com.

While I've gone through just some of the stories in the 82-page issue, I'm looking forward to reading this in print even more. The January issue appears to have a good blend of the traditional Golfweek franchises, only with some meatier features that might have been shorter in the weekly format. There is a sense of discovery with each page your turn and a feeling that Golfweek is aggressively trying to serve smart, core golfers who enjoy reading about the business of golf.

The table of contents:

A Donald Trump feature by Martin Kaufmann and Bradley Klein gets plenty of space, a list of the top 40 influencers in the game is sure to generate some discussion (and probably some hurt feelings). Other welcome editions include mental game coverage from Dr. Bob Winters, guest columnist Brad Faxon, a short profile of caddie John Wood, a review of Tiger's Bluejack National, an instruction piece from Ariya Jutanugarn and player profiles on junior golfer Noah Goodwin and LSU’s Sam Burns.

The design does not drift far from the current Golfweek look, but printed on higher quality paper, should provide something you can put on a coffee table. That is, if you don't mind looking at illustrated versions of Donald Trump and Tiger Woods this month.

Commish Monahan Pledges Tour Return To Miami, Shorter Playoffs

New PGA Tour Commissioner Jay Monahan sat down with Golf Channel's Rich Lerner at Kapalua, with part one of their chat airing on Monday's Golf Central (part two is set for Tuesday's Morning Drive).

He touches on slow play at the 7 minute mark and the answer isn't encouraging given that he cites the tour's ability to sign off on time for television as a sign that things are okay.

But of more immediate note were remarks on trying to return to the Miami market, but probably not to the president-elect's Trump Doral.

“Like any relationship, we’re committed to finding a way to get back there.”

Monahan said the Tour continues to seek a new sponsor for the Miami stop, which has been a Tour stable since 1962, and that it’s “highly likely” that the circuit would return to South Florida.

But at Trump Doral? Monahan was not that specific.

As for the impact Trump’s presidency...

“We see president-elect Trump as being probably the best golfer to ever sit in office and probably the most golf knowledgeable,” he said. “For the game, that’s a tremendous thing.”

Best golfer to ever sit in the White House? They say the president from Massachusetts was pretty good.

He seemed to lower expectations for a potential PGA Tour schedule ending by Labor Day, but did confirm that if the PGA of America moves its championship to May and all other dominos fall, that the playoffs will be shortened by one tournament.

Monahan said no decisions on possible changes have been made and that the other players in the mix, most notably the PGA of America which would give up its spot as the year’s last major, would need to see the value of a possible makeover.

“It’s not as though we’re going to say this is the schedule, everyone has to adapt,” he said. “Our responsibility is to work very closely with the PGA of America and it’s got to work for everybody.”

Another piece of those changes would likely be a reduction of the number of FedEx Cup Playoff events, from four to three, and Monahan confirmed postseason contraction is a consideration. “If we were to execute the schedule that I just mentioned I think it’s likely,” he said.

Based on sponsorship contracts, that would likely mean the end of the Boston stop, leaving New York and Chicago/Midwest as the two "playoff" events.

Part one here: